GrowthLoop reposted this
As the digital landscape shifts with Google's plan to (inevitably) phase out third-party cookies by 2024 plus new privacy regulations, marketers must adapt. This change impacts Return on Ad Spend (ROAS) and marketing efficiency, especially for those relying on programmatic retargeting. But there's a solution... Save (and protect) your marketing budget by analyzing the entire visitor journey, reducing ad spend on identity retrieval, and shielding data from ad blockers. This results in more accurate data, advanced retargeting capabilities, and better overall ad decisions. Our latest guide, "Optimizing Your ROAS in a Cookieless Future," reveals how a modern solution can save you potentially millions in wasted ad spend. In this guide, you'll learn: • What is the "cookiepocalypse" and how does it relate to ROAS? • Alternative data collection methods • Five steps for maximizing ROAS with GrowthLoop and MetaRouter • Example use cases for improving ROAS in a cookieless world Download the full guide here: https://lnkd.in/eVSXyUTQ #DigitalMarketing #ROAS #CustomerData #MarTech #AdTech
#Advertising is more challenging than ever for #marketers today - we're thrilled to partner with your team on this valuable guide and resource!