GrowthLoop

𝗧𝗵𝗲 𝗟𝗼𝗼𝗽 𝗶𝘀 𝗵𝗲𝗿𝗲! 🎉 The Loop revolutionizes marketing by connecting cross-channel data with AI-driven insights, giving marketers a clear view of what’s driving revenue. For the first time, marketers can stop guessing and start understanding which tactics work, revealing the real business outcomes behind their efforts. This is more than just a product launch — it’s a category-defining moment. As marketers face more complexity in data and tools, The Loop sets a new standard for how companies can unify their marketing efforts, make smarter decisions, and iterate faster for greater ROI. Read our official press release to dive into how The Loop is transforming marketing and leading the way in this new era. 👉 https://hubs.li/Q02QNVvN0 Want to learn more? Join us at GrowthLoop Live on October 1, where our Chief Product Officer, Chris Sell, will take you through a deep dive into The Loop and how it's helping marketers unify their results for smarter decision-making. Registration link is in the comments below! #Marketing #Analytics #AI #TheLoop

We're excited to share that we've officially partnered with Making Science to change the game for retailers — just in time for the holiday rush. This partnership combines GrowthLoop’s advanced audience segmentation and AI-powered marketing technology with Making Science’s data readiness expertise, enabling brands to gain immediate insights into which campaigns generate the highest in-store and online sales and make real-time adjustments based on AI suggestions and predictive analytics. “With Making Science handling data readiness and GrowthLoop delivering AI-driven, real-time insights into campaign performance, brands now have a complete solution to get the most out of their marketing spend," says GrowthLoop CEO Chris O'Neill. “This partnership unlocks AI technology that helps marketers continuously optimize their campaigns — lowering costs, simplifying processes, and creating better customer experiences.” Learn more in the official announcement ➡ https://lnkd.in/ey8KxhRJ #FirstPartyData #Retail #MakingScience #Partnerships #DataDrivenMarketing #AI #TheLoop

Join the GrowthLoop team for a one-of-a-kind golf experience at the Westdrift 9-Hole Golf Course in Manhattan Beach on Thursday, November 7th, from 2:30-5 pm followed by a cocktail hour from 5-6:30 pm. Google and partners have reserved the entire golf course for a fun, exclusive event. Come out and enjoy the afternoon, network with other executives, and win prizes from the event sponsors. Here’s what to expect from this unique experience: - Have fun golfing at the beautiful 9 hole course at Westdrift Manhattan Beach - Network with other Customers, Google and Partner Teams - Win prizes from partner sponsors at each hole - Enjoy light appetizers and cocktail hour sponsored by Zencore and Onix - DJ sponsored by Perficient 

GrowthLoop is hosting a private dinner on Wednesday, November 6, from 6:30 - 8:30 pm, and we’d love for you to join. You’ll have the opportunity to hear directly from your peers about their approach to applied AI. Come with your questions, thoughts, and learnings about how to apply AI and agentic models to your martech stack to drive real business value. Expect delicious food, a collaborative atmosphere, and valuable discussion in an open forum setting. Let me know if you can make it—we’d love to save you a seat!

Join us for happy hour in Chicago on Monday, November 4th at 4:30pm CT in the BIG Bar at the Hyatt Regency.

What happens when you bring the GrowthLoop go-to-market teams together in NYC? 💡 Brilliant strategy sessions 🎳 Epic bowling matches 🧠 Inspiring brainstorms 🍕 Pizza adventures 🎨 Extraordinary creativity 💙 Fantastic memories Big shoutout to everyone who leaned in this week to share their expertise and skills. We’re fired up for the rest of 2024 and excited to see what 2025 will bring. 🔥 #GTM #NYC #GrowthLoopTeam

🔁 Is your marketing stack caught in a doom loop? Too often teams get stuck using outdated marketing tech because they can’t decide on an alternative. Before they know it, they’re locked into renewing another year with the same system that’s holding them back. And the cycle repeats. Sound familiar? In today’s fast-moving marketing landscape, the key to staying ahead is proactive decision-making. Waiting only puts you further behind. To unlock growth, you need the right tools now — not another year from now. So how do you break out of the SaaS doom loop? Take control of your tech stack by adopting an open, data cloud based architecture. Centralize all your data in one unified cloud data warehouse and build your own stack of best of breed solutions. This approach frees you from vendor lock-in and gives you the flexibility to innovate. What factors are you weighing to move your tech stack forward in 2025? #MarketingTech #MarketingInnovation #Martech

This week, we’re taking a moment to shine a #PartnerSpotlight on Snowflake. ❄️🔦 From sharing the stage at Snowflake Summit to earning a spot as a Customer Data Platform “one to watch” in the 2025 Modern Marketing Data Stack Report, this has been a fantastic year with our partners at Snowflake. We were also honored to have Snowflake join us for our inaugural #GrowthLoopLive, where they showcased their Marketing Data Cloud. Check it out below. 👇 #FirstPartyData #DataQuality #Partnership #MarketingDataCloud

When your customers give you their data, they’re likely asking themselves: “What value are you going to give me back?” With the right infrastructure in place to activate your customer data, you can kick off a virtuous cycle that looks something like this: 🔄Customers give you their data, then… 🔄You learn their behavior and preferences to better target campaigns, so… 🔄Customers feel a deeper connection to your brand and give you *more* data because you send them valuable, relevant offers, which means… 🔄You can use human or artificial intelligence to glean even more insights, keep executing high-performing campaigns, and drive sales. That’s the magic of data activation using a single source of truth on the data cloud. When you give your customers value, they give you data, insights, and loyalty right back. 🤝 #DataCloud #CustomerData #AI

As baseball preps for the season's biggest series, plenty of eyes will be on the field. But lots of work is happening off the field to make the fan experience unforgettable. Take it from the Kansas City Royals, who have built a unified data strategy to enable more personalized interactions and "give each and every fan the best experience possible." "Today, we not only have faith in our customer journeys, we have the data to justify them. If a marketing sequence starts with a Facebook ad, includes interactions using Conversica, and ends a few touchpoints later with a ticket purchase on a call with a salesperson, we understand why," says Brian Himstedt, CIO and VP of Technology and Business Analytics for the Royals. Just like a winning team is built on strategy and precision, so is successful fan engagement. Learn how the Royals achieve it with their 7.2 million fans 👉 https://hubs.li/Q02VpTK30 #WorldSeries #DataStrategy #Marketing #Royals