GRWN is excited to introduce Vance Rochester as our VP of Brand Development & Marketing.
Vance Rochester is a multidisciplinary executive with over 10 years of experience developing, managing, and executing cross-functional campaigns. Prior to joining the GRWN team. Vance has helped bring major campaigns and activations to life for some of the largest companies in the world.
“...we are aiming to build not only a brand but a community that believes in the same thing we do, creating something new, something disruptive.”
When there is vast Rochester and I am the marketing director of Grown, grown as a concept, a disruption, a disruption of an industry that's been sitting kind of dormant for a long time. It's a. A peek into how we mash up two worlds that have always been very close but not exactly touching. Jordan came to me about a year ago and told me he had an idea, something that was different, something that would excite me and he'd come back to me when it was time. He came back, we talked and excited me. It was, it was the right thing. It was something different, something that, you know, we had an opportunity to put real DNA behind. Real thought, real emphasis, real excitement in a way that hasn't been done in the space. And because of that. I decided to jump ship where I was and come over and hang out with all these amazing people and build something that. I believe will stay the test of time, something that will change in industry and really usher in something different in the lab grown space that we haven't seen before, right. A lot of the brands that are there now are. Engagement ring brands, brands that are just kind of like, again, there for the dollar, not there to build a brand. And I think what we're doing is brand first, brand first, chronic lead and different. There's nothing new under the sun. It's a terrible quote, but it's a true quote. So how do we do something that's exciting in a space that's been so dominated by the same 4 houses forever? That's a challenge that not many people get and not many people have an opportunity to try to like, really tackle, and we get that chance. And with the sustainability aspect within the creative aspect of it and with the approach, I think we can light the world on fire with something that's actually really, really different and very fun around the space. Again, that's just been quiet, right? We know all the houses. We know all the things that they do and what they bring. They're amazing. But. We're now just starting to see some of the things that we've considered from day one creep into those spaces. And with that being a part of our ultimate brand DNA, I think we're going to do it in a way that feels authentic from day one. Not something that just gets added on because it's a part of what everyone else is doing at the moment. Collaborative, Innovative, Disruptive.
So extremely proud of you and everything that you’ve accomplished my man. Keep pushing that boundary can’t tell you how excited to see you do things like this. This organization is extremely lucky to have you.
What is the importance of personal brand management in 2024? As execs get busier while the number of social media platforms they need to be present on grows, more and more are turning to hiring personal brand managers to help keep a presence.
The likes of James Watt and Ben Francis are among these and, recently, a debate has sparked around the topic. Do personal brand managers help busy execs build their social presence, or are leaders at risk of losing touch with their audience?
I spoke to Ash Jones, Nishma Patel Robb 🪩⚡️and Richard Leader about the topic - read more in Marketing Week below 🔗
https://lnkd.in/ecwZy7xn
My mission is to inspire, educate, and empower readers to Success by offering practical insights and actionable advice with E-Books and Paperbacks drawn from real-life experiences.
The Super Bowl isn’t just American football’s championship game. It’s also one of the world’s biggest stages for brand messaging.
In 2024, the average 30-second Super Bowl ad cost $7 million—and that doesn’t even include production costs. So how do brand managers know if they’re getting a good return on that huge investment? Even if a brand doesn't invest in television, many commit large parts of their budget to advertising.
In this episode, Bentley University assistant professor of marketing Shelle SANTANA discusses the evolution of corporate branding, using lessons from classic Super Bowl ads, like Budweiser’s iconic Clydesdale horses.
https://lnkd.in/gWxkfuw9
THANK YOU FOR ALL THE LOVE! If you know me, then you will understand how this day is very meaningful. I grew up in all sides of this industry and had some of my highest highs and lowest lows. I love sharing ideas, meaningful connections with people, and digging into complex problems and figuring out ways to simplify them. I have always loved marketing for the strategy and creative aspects, but in a way that must be measured to be meaningful. I love marketers for the evolving nature of the need to understand data, be curious, always learning, be on the cusp of culture, leading teams of people and managing leadership and board expectations all the while figuring how to win attention, hearts, minds, and share of wallet. No small task.
To learn and grow with our agencies in the Stagwell Brand Performance Network and becoming part of the amazing Stagwell Global while under the leadership of James Townsend, I am in a professional home where I feel like I can do all the things I love to do. To build new things, to problem solve, to learn everyday, to collaborate with partners and platforms, to think and act globally and to work with this incredible group of people within our network and in Stagwell. Together working to solve and innovate on some of the toughest challenges that marketers have ever seen is both a privilege and huge opportunity.
I am passionate about each of our agencies, their capabilities and how they contribute to our clients growth and sustainability of their businesses. Additionally, witnessing how they have ,and continue to come together to create new models to meet client needs, I believe, is the future of marketing.
In short, (or long:)) 3 years ago, I took this job and I am forever grateful to have a space to do what I love, to work with and have become friends with amazing people across this industry in a variety of ways is so fulfilling. I think we are in a special time in this industry where we must collaborate while we compete to solve some of the biggest and most complex industry and consumer revolutions. Thank you to all my current colleagues in Stagwell, to my friends across this business, to our partners, and to all our agency CEOS and teams that have generously welcomed me into this new role. Now, LET'S DO THIS! 🚀💥🚀💥
Personal plug: Please follow us at Stagwell Brand Performance Network to connect and promise to make it valuable! :)
And, to my sweet daughter Mia, Girl Power! Thank you. You can be anything you want my littlest love. ❤️
Jonathan SchaafJake MarxMatthew SpeiserToby SouthgateAndy KeithMichael KeatingRick AcamporaValerie DavisMatt AdamsRichard BrosgillFaisal DeanMichael KeatingMadeleine MaherHelen JamesBen HayesAndrew StephensHannes BenLindsay Hong 洪傅琳熙Piotr MorkowskiKacper KłosRyan LinderRobyn FreyeBeth Lester SidhuRegan ConsidineAlexis WilliamsAssembly GlobalBRAND NEW GALAXYForsman & BodenforsGoodstuffMultiviewCPB London Ink - we are travel mediaLocaria
Global Marketing and Communications (Americas, UK, Asia) American Marketing Asso & Junior Achievement Board of Directors. Making hard things possible.
Pivoting brand strategies in an ever-changing world
Join us for an evening of valuable insights, delicious food and drinks, and the chance to connect with fellow marketing professionals. This special gathering is our way of thanking you, our valued members, for your dedication to the AMA Houston and the field.
Keynote speaker Amal Agha, Senior Director of Corporate Brand Marketing at Phillips 66, will share her expertise on “Pivoting Brand Strategies in an Ever-Changing World.” Learn how to navigate the dynamic landscape of marketing and meet today’s challenges head-on.
This event is exclusive to AMA Houston members.
Link for more details:
https://lnkd.in/gmZJRdwY
Cadency, Clemson’s student-led brand agency, recently went on a two-day industry trip to Chicago, where students visited six different companies such as Kraft/Heinz, Publicis/Leo Burnett, Chicago Fire FC, Abelson Taylor, Highdive and Whirlpool. Learn more about the trip and hear from students first-hand at the link below! 🏙 #ClemsonPowersBusiness#FutureBusinessLeaders
Whether you are a Kelce fan or not - there are some good nuggets in here about how to build a brand. Establishing a winning culture and unique value proposition will open the door - but creating relatable brand personality will be key to success!
https://lnkd.in/gGqz8sCx
This insightful discussion between Katie Couric and Lisa Joseph Metelus offers profound lessons for leaders in any field, not just those in sports marketing or brand partnerships. Lisa's journey and approach to her work at Creative Artists Agency are illuminating for anyone looking to align their professional life with their core values.
🔍 Key Insights for Leaders:
1. Authentic Leadership: The emphasis on authenticity, as highlighted by Lisa, is a reminder of its importance in building trust and credibility. Authentic leadership resonates at all levels, creating a culture of openness and integrity.
2. Value-Centric Choices: The conversation underscores the significance of aligning professional decisions with personal values. This alignment is not just for immediate satisfaction but also for carving out a meaningful and impactful career path.
3. Strategic Decisions Over Immediate Gains: Choosing opportunities that align with long-term goals over short-term benefits is a crucial aspect of strategic leadership. It's about crafting a career narrative that is consistent, value-driven, and fulfilling.
4. Adaptability in Communication: The need to adapt to changing platforms and media landscapes is a vital leadership skill. It's about ensuring that your message remains relevant and impactful in a constantly evolving world.
5. Collaboration Over Competition: Embracing a collaborative approach, as seen in modern branding and marketing strategies, mirrors the evolving nature of leadership. It's about co-creating success stories and shared achievements.
As leaders, these lessons are invaluable. They prompt us to reflect: How do your values guide your professional choices? How do you embody these values in your daily leadership practices?
#LeadershipInsights#AuthenticLeadership#ValueDrivenDecisions#AdaptiveCommunication#CollaborativeSuccess
Our colleague Lisa Joseph Metelus sits down with Katie Couric to discuss the future of brand partnerships on the latest episode of Future Ready by Think with Google.
Something that I’ve noticed all great brand managers have in common:
They’re obsessed with their brands.
They live and breathe everything about them.
I’ve come out of meetings wanting to buy their products purely based on how enthusiastic they are.
It’s one of the reasons I love working with them.
And it’s what makes them so bloody good at their jobs.
Whenever Gifta gets to work alongside brand managers like this, we count ourselves lucky.
Work then isn’t work with these types of people,
It’s fun 🤩
#brandmanager#socialmedia#marketing
Looking to connect with local mission driven entrepreneurs
5moSo extremely proud of you and everything that you’ve accomplished my man. Keep pushing that boundary can’t tell you how excited to see you do things like this. This organization is extremely lucky to have you.