Business & Marketing Leader | B2B High Technology Solutions Expert | Lifelong Learner
While we often view packaging as a simple protective layer for products, its role is evolving into something much more dynamic. The rise of smart packaging solutions, particularly in industries like pharmaceuticals, indicates a broader trend towards innovation in packaging technologies. 📦 Based on the insights from the attached article, it's clear that there's a spectrum of "smart" packaging products and solutions emerging, each tailored to meet diverse needs of sellers and clients alike: 🔹 Active packaging for the fresh and cold chain. 🔹 Modified atmosphere packaging. 🔹 Intelligent packaging for asset monitoring. ... just to mention a few of them. 📈 This trend opens up exciting possibilities for enhancing product visibility, improving supply chain reliability, and even enhancing consumer engagement. And we should still keep in mind packaging as a client loyalty and upselling tool, which I mentioned in one of my previous posts on this topic. 💡 What are your thoughts on this trend, particularly in the context of maintaining sustainability and recyclability in packaging practices? Will we observe some new innovations in this area during Drupa 2024? Let's discuss how these advancements can contribute to a more sustainable and efficient future... #Packaging #SmartPackaging #Innovation #Technology #SupplyChain #Sustainability #Recycling #ConsumerEngagement #ProductVisibility #SupplyChainVisibility #AssetMonitoring #Pharmaceuticals #Retail #Logistics #Business #IndustryTrends #digitalprinting #Drupa2024 https://lnkd.in/dTnqD_Uh
