What do consumer packaged goods (CPGs), restaurants, travel services, and pharmaceuticals have in common in terms of ad spend for 2024? ⬇️⬇️⬇️ According to our All Media Market Brief (U.S.), the above product category groups all demonstrated stepwise investment growth since 2022. Further, every product category group expanded in February 2024, excluding apparel and accessories. Digital media spearheaded growth across these four categories, with digital video emerging as the key catalyst for CPGs, restaurants, and travel services. In contrast, display significantly contributed to the increase in pharmaceuticals. For a closer look at ad spend for 2024 and beyond, get to know Guideline. ➡️ https://hubs.la/Q02z1lHh0 #GuidelineData #AllMediaMarketBrief #USMarketData #AdSpend #Advertising #DigitalMedia #AdSpend2024
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On Trade accounts for 61% of global beverage alcohol value sales. Not just crucial for $-Revenue of Beverage suppliers but it's the place to build brand equity and consumer loyalty. Key insights: 83% visited On Trade in 3 months, 62% weekly that is despite inflation & economic pressures. On Trade is the road leading to all occasions where social connections and celebrations drive visits.
Purveyor of good times, a destination to relax and enjoy with friends and loved ones. The On Premise holds a special place in the hearts of consumers. So much so, that despite financial pressures across the globe, consumers are continuing to visit the On Premise (83%) and over a quarter of consumers are expected to increase their visits over the next 3 months. Whilst many consumers are looking to moderate their alcohol intake and overall global sales of Beer and Spirits are declining in the channel, the On Premise remains a unique and valuable platform for building brand equity, engagement, and loyalty. It is a place where brands can showcase their perfect serve, create exciting activations, and connect with consumers in memorable moments. For more essential On Premise insights - Read here: https://lnkd.in/e-zmiGjq #OnPremise #OPM #BevAl #AlcoholInsights #BeverageIndustry
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On Premise is a critical channel for BevAl players to invest. Apart from the sales importance, restaurants, bars and pubs give brands the chance to better connect with consumers and increase their willingness to buy the brand in the Off-Trade in a second momemnt. Find out more in the CGA by NIQ study below.
Purveyor of good times, a destination to relax and enjoy with friends and loved ones. The On Premise holds a special place in the hearts of consumers. So much so, that despite financial pressures across the globe, consumers are continuing to visit the On Premise (83%) and over a quarter of consumers are expected to increase their visits over the next 3 months. Whilst many consumers are looking to moderate their alcohol intake and overall global sales of Beer and Spirits are declining in the channel, the On Premise remains a unique and valuable platform for building brand equity, engagement, and loyalty. It is a place where brands can showcase their perfect serve, create exciting activations, and connect with consumers in memorable moments. For more essential On Premise insights - Read here: https://lnkd.in/e-zmiGjq #OnPremise #OPM #BevAl #AlcoholInsights #BeverageIndustry
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Are you thriving in the beverage business? Fun facts... Do you know that there is a sales decline for global beverage sales? Do you know how to continue to thrive On Premise consumer engagement and loyalty? Read more from NielsenIQ 👩🎓 #NielsenIQ #BeverageIndustry #OnPremise
Purveyor of good times, a destination to relax and enjoy with friends and loved ones. The On Premise holds a special place in the hearts of consumers. So much so, that despite financial pressures across the globe, consumers are continuing to visit the On Premise (83%) and over a quarter of consumers are expected to increase their visits over the next 3 months. Whilst many consumers are looking to moderate their alcohol intake and overall global sales of Beer and Spirits are declining in the channel, the On Premise remains a unique and valuable platform for building brand equity, engagement, and loyalty. It is a place where brands can showcase their perfect serve, create exciting activations, and connect with consumers in memorable moments. For more essential On Premise insights - Read here: https://lnkd.in/e-zmiGjq #OnPremise #OPM #BevAl #AlcoholInsights #BeverageIndustry
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Purveyor of good times, a destination to relax and enjoy with friends and loved ones. The On Premise holds a special place in the hearts of consumers. So much so, that despite financial pressures across the globe, consumers are continuing to visit the On Premise (83%) and over a quarter of consumers are expected to increase their visits over the next 3 months. Whilst many consumers are looking to moderate their alcohol intake and overall global sales of Beer and Spirits are declining in the channel, the On Premise remains a unique and valuable platform for building brand equity, engagement, and loyalty. It is a place where brands can showcase their perfect serve, create exciting activations, and connect with consumers in memorable moments. For more essential On Premise insights - Read here: https://lnkd.in/e-zmiGjq #OnPremise #OPM #BevAl #AlcoholInsights #BeverageIndustry
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FMCG brands spend more energy on quality production and making the distribution chain powerful. Most of the time they avoid effective branding and fail to reach the prospective consumers. #ZestCreative #brandingdesign #healthcareinnovation #madovermarketing #MarketingStrategy #digitalmarketing2024 #brandstrategy #designideas #AgencyWork #advertising #MarketingOnline #socialmediatips #brandingagency #zestup #rebranding2024 #Audiences #brandingstrategy #FMCG #fmcgbrandstrategy #fmcgbrandidentity
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In addition to the YOY % change in the chart, CPG ad spend accounts for 19% of the total spend that's measured. The increase of 20% in CPG YOY may mean more significant boost to the industry than smaller-shared industries. https://lnkd.in/dJSAGCvg
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I Help Emerging CPG Brands 🧊 Agency Partner & COO 🧊 NA Bev & Keto Advocate 🧊 CLEAR Verified Actual Human
https://lnkd.in/eYHkMu5F Good info here. Some interesting takeaways... 🔶 More than two-thirds of consumers are increasingly insistent that the CPG industry become more responsible in terms of sustainability, corporate responsibility, and consumer privacy. 🔶 CPG companies spend about 23% of their total budgets on advertising and marketing. 🔶 29% of all CPG ad dollars were spent in the food segment. Non-alcoholic beverages took 9% of ad spend. How much are you spending on promotion of your brand? 🤔 Is your brand ready for the masses? 🚀 #cpg #cpgmarketing #cpgfounders #nabeverages #sustainability #adbudget
Consumer Packaged Goods (CPG) Industry Overview: 2024 & 2025
explodingtopics.com
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Global Customer & Marketing Leader | Digital Commerce & Marketing Practitioner | Hospitality Growth | Future of Commerce | Board Advisor | Entrepreneur
The fastest-growing CPG brands can be summed up in two words: sips & clicks. Six of the top ten fastest-growing brands in 2023 were beverage brands and seven were social media sensations. Feastables ranks #1, and the company lives by the words – “We don’t have customers, we have fans”, which is a new brand model for the CPG industry. #cpg #brand #influencermarketing #challengerbrands #retailers Additional insights in comments.
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In the latest rankings from YouGov BrandIndex, a brand health tracking tool, the top five Quick-Service Restaurants based on their cumulative recommendation scores in 2024 shows the top players: Jollibee Philippines, McDonald's Philippines (Golden Arches Development Corporation), Mang Inasal Philippines, Inc., KFC Philippines, and Red Ribbon Bakeshop, Inc.. What strategies could be employed to turn this recognition into a lasting connection with customers and stay ahead in the dynamic market? How can other brands identify and leverage similar strengths to elevate their own performance in the market? Contact us to get accurate consumer insights and brand tracking to see how you and your industry perform! https://lnkd.in/gaEeZUC8 #synergy #yougov #brandindex #consumerinsights #marketresearch #qsr #recommended #marketing #brandhealth
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