DYK? Eighty-five percent of brand and agency marketers use Excel or Google Sheets to manage media planning. 📊 If you’re one of them, you probably spend a whole lot of time switching between spreadsheets and searching through systems looking for the media intelligence you need to develop an effective media plan. Our mission here at Guideline is to synchronize media planning and performance with one easy-to-use tool. That’s right—everything you need to plan, inform and optimize billions in advertising investments is available in one convenient platform. 💻 Just imagine how much time you could save with the power of precision data: https://hubs.la/Q02H9JvG0 #MediaIntelligence #GuidelineData #MediaPlanning
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Hello everyone! 🌟 I am very happy to share good news with you. My latest dashboard is ready to help you navigate the statistics of advertising placement strategies. In this article, I will guide you through advanced features and attractive visual displays. Let's explore the world of marketing data together and discover new opportunities to improve your campaign performance. Come on, read the article! 🚀📈 #DigitalMarketing #DataAnalytics #ShinyAppInsights
Statistical Analysis of Ad Placement Strategies: A Shiny App for Marketing Optimization
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Helping Education Businesses Scale Through Better Data, Messaging, & Scientific Experimentation | CEO | $50 Million Spent On Paid Ads
I'm personally shocked by how little tracking businesses have set up. So many are flying blind, making decisions based on gut feelings rather than hard data. Let's talk about tracking response. This means collecting as much information as you can to determine what advertising, marketing, and promotion is working and what isn't, which offer is pulling and which isn't. Admittedly, this can be a bit tricky. For example, say you are running two ads. Ad #1 may pull in new customers at $122.80 in cost, and Ad #2 at $210.00. You might decide Ad #1 is the winner. But, the average first six months' purchase activity of those coming from Ad #2 is $380.00, while the average from Ad #1 is only $198.00. Now, which is more productive? Further, 30% of those from Ad #2 may refer others, while only 10% of those from Ad #1 refer. Now, which ad is better? Do not dare shrug this off as too complicated. Think. Set up systems to capture the data you need and set aside time for the analysis. If it's painful and confusing at first, the fog will clear, the difficulty will abate. You will make discoveries that enable you to make better decisions, better allocate resources, create better marketing messages, and grow your business without simply growing the marketing budget proportionately. This is how profits can be grown without growing revenue. #marketing #tracking #dataanalysis
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Sales Development at Improvado | Performance Focused | Empowering Marketing Teams with Data Aggregation and Automation | Find us at SXSW!
You can expect all these features from an Improvado-powered revenue attribution. The platform manages every step of the process, from collecting information on every touchpoint and mapping ad spend data to building single- and multi-touch models and enabling custom tracking. Schedule a demo to see marketing's impact on revenue growth: https://lnkd.in/d7YVHD8s
Advertising analytics is based on three pillars: revenue attribution, campaign optimization, and budget allocation. Let's dig into one of them - attribution. Attribution involves tracing back the steps of a customer's path to purchase or other target event, and identifying which ads, channels, and messages played pivotal roles in their decision-making process. But the main question is, how to run attribution modeling to accurately determine the ROI for various marketing efforts? We've prepared a checklist outlining the foundational elements of attribution modeling software. You can expect all these features from an Improvado-powered marketing attribution tool. Schedule a demo to precisely attribute conversions and see their impact on revenue growth: https://lnkd.in/gqgbqKh And to learn more about advertising analytics, check our new blog post: https://lnkd.in/dfEdxamz
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Data-driven marketing is the future of successful advertising. We help you harness the power of data to create campaigns that are not only effective but also measurable and accountable. #DataDrivenFuture #EffectiveMarketing #MeasurableResults #RedefiningAdvertising
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In the context of advertising, ROI measures the return generated from the money you invest in advertising and marketing campaigns. Overly complicated charts and graphs across multiple channels often times don’t tell the full story of where you are actually at. At Axisdata, we conduct essential, regular monitoring, analysis and adjustments (in real-time) to your marketing and advertising campaigns so you can maximise their efficiency and effectiveness. Chat with us about how we can help you increase your ROI and take your campaigns to the next level.
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What is a Campaign ID, and how to use it to get the best out of your performance campaigns? Let's dive deep into this parameter together. 🔎 Do you recognize yourself in the following points? ☝ Inconsistent campaign naming – running campaigns with different names in advertising tools and the utm_campaign parameter. ✌ Repetitive recycling of existing campaigns – avoiding repetitive setup of each campaign by renaming existing campaigns. If you find yourself in these points, it's time to use a silent helper – campaign ID. A unique identifier that every advertising tool automatically generates for created campaigns. Setting it up takes just a few minutes, but the provided data are invaluable. Sounds good? Let us know, and we'll walk you through the setup of all the advertising tools you're using and help you get the most out of your performance campaigns. 📝 https://bit.ly/4baWNGC
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Advertising analytics is based on three pillars: revenue attribution, campaign optimization, and budget allocation. Let's dig into one of them - attribution. Attribution involves tracing back the steps of a customer's path to purchase or other target event, and identifying which ads, channels, and messages played pivotal roles in their decision-making process. But the main question is, how to run attribution modeling to accurately determine the ROI for various marketing efforts? We've prepared a checklist outlining the foundational elements of attribution modeling software. You can expect all these features from an Improvado-powered marketing attribution tool. Schedule a demo to precisely attribute conversions and see their impact on revenue growth: https://lnkd.in/gqgbqKh And to learn more about advertising analytics, check our new blog post: https://lnkd.in/dfEdxamz
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LinkedIn Growth Strategist | I help online businesses attract quality leads through LinkedIn using AI-driven strategies that guarantee results.
Look, Advertisements can give amazing results, but here is a catch: You must know how to place them properly. It is not like, you just put in your money in any platform and "Aabra Ka Daabra", magic happens; it doesn't work like that. It involves a lot of data analysis and planning. So if you wanna to run successful ads campaign, there are two choices: 🔹 Learn how to do it by yourself. 🔹 Ask for help from a professional. All the best, and make the right decision for your next advertisement campaign. -------------------------------------------- Have you ever thought of running ads??? Comment below 👇
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Ever wondered what those random letters are when measuring ads? You're not alone! Advertising metrics are used to measure the success of adverts and effectively analyse results to track performance. They give you a clear perspective of what works and what does not. You may have heard of these metrics before, but may not fully understand what they mean or their formulas. Thankfully, we have broken down some of the most popular ones to help you! Which metrics do you use on a daily basis? Let us know in the comments below! #AdvertisingMetrics #MarketingMetrics #Metrics #AdvertisingAgency #Suffolk
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Stuck with underperforming ads? Don't quit yet—just contact us! 🚀 Try new targets, formats, and analyze data. Need marketing help? Let's talk! 🌐 Website: https://lnkd.in/ewKqcuPZ 📞 Call Us: 8306781555 #getraisetechnologies #getraisepvtltd #socialmediaads #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #digitalmarketingagency #digital #marketingtips #smallbusiness #digitalmarketingtips #marketingdigital #onlinemarketing #advertising #marketingstrategy
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