Gulp Media Network’s Post

What is Retail Media? 🛍️ It's Targeted 🔍, Timely ⏰, and Transformative 🚀 By using data-driven insights and clever touchpoints, you can guide your consumers to more of what they love. Speak directly to your customers by using digital displays and in-store placement. Retail media allows you to make the most of the space you have in-store, enhancing how you engage with your audience 👥 and optimising your retail space's effectiveness. 📊 Find out more in our latest blog: https://lnkd.in/gJHYRtn6 #retailmedia #refive #datadriveninsight

Real talk, are you staying ahead of your competitors or... are you falling behind? So, there's this growing brand at Emotive that's doing just that by using first-party data to understand their audience better. It's a food and beverage brand that leverages our Emotive Pixel™ to fine-tune their strategies and make data-driven decisions that truly resonate with their customers. Last quarter, they saw remarkable results, adding $10,200 to their total revenue. Note that this represented a 112% lift compared to their first quarter's additional cart revenue. This impressive growth isn't just about the numbers; it's about building a stronger connection with their audience and delivering what they want when they want it. Lesson? Don't let your competitors gain the upper hand because you didn't track early and effectively. By leveraging this pixel, you can gain deeper insights into your audience, create more targeted campaigns, and ultimately drive higher engagement and sales. Ready to stay ahead of your competitors? Book a demo of our Emotive Pixel™ to start tracking better: https://lnkd.in/g69Svw5f . . . . . . . #Emotive #EmotivePixel #1stPartyData #FirstPartyData #Attribution #Personalization #Cookieless #DigitalMarketing #DTC #Ecommerce #MarketingTips #GrowthMarketing #Lifecycle

Many ecommerce brands struggle to gain traction and reaching the ideal audience is elusive. You may have a great product, but if it’s not being seen by the right people, sales will remain stagnant. . . . #EcommerceMarketing #EcommerceTargetAudience #OnlineSales #ProductTargetAudience https://lnkd.in/eAhjfk4u

A short reminder about Shopping Ads "Get seen, get sold! Boost your online sales with shopping ads! Target the right audience, drive traffic to your site, and watch your products fly off the shelves. Reach new heights with shopping ads #ShoppingAds #Ecommerce #OnlineSales"

🚨We don't (usually) advise brands to use personalized codes for attribution. Here's why... The beauty and power of DM is its built-in ability to produce 1-to-1 attribution effectively. This is a real game changer and it's something that has sold more than one client on DM. 🧢 Put your customer hat on for one second, and let me ask you this; how many times have you shared a discount code you've received with someone else? Would you have any reservations about doing that if given the chance? NO! Why would you?! Share the love. But from a brand standpoint, that poses an issue. 🎩 Put your Marketer hat on now. If you have individualized codes distributed to people who aren't associated with that code and then converting, you have an issue with inaccurate attribution. So how do we at Postie coach our clients to consistent, reliable 1-to-1 attribution? It's simple: use address data. 💡 When someone who buys online and types in their shipping address is associated with a piece of DM you sent out to that same address, you can be PRETTY darn confident that your piece of male influenced the conversion. It's a simple method that produces strong measurements, two of our favorite things. #attribution #targeting #measurment #digitalmarketing #directmail #postie

💡 Sharing a pro tip today! 🌟 One thing I've learned from my experience in eCommerce is the necessity of personalization for business growth. Experts like Reed Hartman, Content Marketing Manager at BigCommerce, emphasize that personalization is a key to business growth in 2024. In a post-COVID world, customers now expect seamless shopping experiences and want to interact with brands on their terms, which means providing the information they need, when and where they need it. This simple yet effective strategy has helped me engage with consumers more meaningfully, whether that's through targeting consumer cohorts, leveraging language in promotions, or understanding customer lifetime values. Give it a try, and let me know how it works for you! Remember, success lies in understanding your customers and personalizing their experiences. 💪 #eCommerce #CustomerExperience #BusinessGrowth #Personalization

Total Revenue Optimization unlocks the full value of your audience. In the rapidly evolving landscape of media and publishing, traditional metrics, and compartmentalized P&Ls for advertising and subscriptions, fall short of capturing the true value of the business -- an intentional audience. Shift the focus from isolated revenue streams to the interconnected journey of every consumer, unlock better insights into CLV and Cumulative AARPU. This isn't just about enhancing numbers; it's about redefining the relationship with your audience. Total Revenue Optimization breaks down the silos that have traditionally dictated business strategies, placing customer experience (CX) at the heart of everything we do. Imagine your audience not just as passive recipients of content but as active participants in a revenue ecosystem that spans across advertising, subscriptions, and beyond. Each consumer embodies a living, breathing portfolio of potential, where every interaction is an opportunity to deepen engagement and drive revenue. At the core of Total Revenue Optimization is a commitment to intentional audiences—crafting experiences with the deliberate aim of building lasting valuable relationships. Let's talk https://lnkd.in/e7B8pqha

What’s in a good ecommerce agency account audit? Most audits are too limited - they just tell you what’s wrong with how your channels are managed (targeting, creative, feed) and offer minor fixes. Here’s the thing: most of the time, that’s not where you’ll find the problem that’s holding you back. When that's the case, switching to an agency that just changes how channels are managed isn't going to solve your problem. Our comprehensive audit focuses on 4 key areas: 🎯 Measurement: How GA and platform deficiencies are limiting your growth 🎯Strategy: Pinpoint where your ad spend works best, channel, funnel creative strategy, understanding your business 🎯Incrementality: Controls to limit spend on non-incremental sales, that’s often what tanks profit & limits scale 🎯Channel Execution: Use new insights to drive better results across all channels We're consistently told our audit is "through, insightful and informative." Ready to break through the plateau? Let’s talk. 🙋♂️🙋♀️ #ecommercegrowth #ecommerceattribution #ecommercemeasurement #ecommercestrategy

In today's crowded e-commerce landscape, building a strong brand connection with your audience is crucial for driving sales, loyalty, and long-term growth. But, how does your brand connect with the audience? Our expert e-commerce consultants can help you: 👉 Develop a deep understanding of your target audience 👉 Craft a compelling brand story and messaging 👉 Create engaging content and experiences 👉 Build a loyal community and drive advocacy By strengthening your brand connection, you can: 🎉 Increase customer loyalty and retention 🎉 Drive word-of-mouth marketing and referrals 🎉 Enhance brand awareness and reputation 🎉 Boost conversions and sales 🎉 Stay ahead of the competition Ready to Connect, Engage, and Grow? Contact us today to learn more about our brand connection services and take the first step towards building a loyal audience! #BrandConnection #EcommerceGrowth #AudienceEngagement #CustomerLoyalty #BrandStorytelling #ContentMarketing #CommunityBuilding #EcommerceSuccess #DigitalMarketing #BusinessGrowth #EcommerceBrand #DrooshippingBusiness #PODBusiness #ShopifyBrand

For my #D2C marketing friends out there. Here is a deeper dive on #attribution and solid results.