GumGum’s Post

Ready to kick off the week and level up your CTV advertising strategy? Our partner, GumGum, dives into the power of video-level data and contextual intelligence. Read to learn how both advertisers and publishers can drive superior performance in CTV targeting. #connectedtv #adtech #contextualadvertising

Looking to reach consumers right in their living rooms? Look no further than CTV advertising. With its ability to target households directly, CTV ads capture audiences when they're most engaged, making it a highly effective marketing strategy. The surge in CTV consumption is reshaping advertising landscapes. At Ameribase Digital, we offer unparalleled coverage for CTV campaigns, boasting access to 180MM CTV households and 240MM individuals across the US. Our customizable CTV IDs can seamlessly integrate into your preferred platform, in your chosen language, ensuring a smooth advertising experience. #CTV #DigitalMarketing #AdvertisingTrends

Discover how audience-based CTV advertising can help you reach your target audience with precision and measure your campaign's effectiveness Learn more on our latest blog post: https://bit.ly/3Xm4AeE #advertisement #adtech #froyoo #ctv #tvadvertisement

📺 Unlocking the Power of Contextual Relevance in CTV Advertising 🚀 Discover the latest insights from Levelx TV on the impact of contextually targeted advertising in Connected TV (CTV) environments. Our recent blog post delves into the findings of a groundbreaking study by the Alliance for Video-level Contextual Advertising (AVCA), shedding light on the importance of brand alignment for driving viewer engagement and brand favorability. Key Takeaways: 1️⃣ Viewer sensitivity to contextually misaligned ads underscores the need for advertisers to prioritize contextually relevant placements. 2️⃣ Contextually targeted ads drive heightened viewer engagement and foster positive brand associations. 3️⃣ Leveraging advanced AI technologies, advertisers can deliver hyper-targeted ad experiences tailored to the thematic context of the content environment. Join us in embracing the power of context to unlock new opportunities for success in the realm of CTV advertising! 💡 #CTV #Advertising #ContextualRelevance #LevelxTV

Just about everyone is aware of of CTV, and the focus is becoming stronger by the day. How can advertisers use contextual advertising to take advantage of the increasing focus on #CTV platforms? By leveraging contextual advertising on CTV, advertisers can create highly relevant, engaging, and effective ad campaigns. This approach enhances the overall viewing experience by delivering ads that resonate with the audience's interests and current content. Check out the latest episode of ‘Contextual Curiosity’, hosted by my friend Rachel Spinelli, Account Executive at Seedtag, and learn more about how CTV is transforming advertising strategies in today's ever-evolving landscape. Watch now: https://lnkd.in/gQJ3Gqu2 #ContextualAdvertising #ConnectedTV #ConsumerBehavior #ContextualCuriosity

Ready to take your marketing strategy to the next level? Say hello to OTT/CTV advertising! 🎯 The allure of on-demand content and content personalized to the user has shifted consumer behavior away from traditional television, cable, and satellite services. OTT/CTV isn’t merely a trend but a transformative reshaping of how we consume and engage with content. OTT (over-the-top) and CTV (connected TV) are opportunities to target engaged audiences through highly targeted video ads on platforms they love. BUT, why is this so important for YOUR business? Find out more about it here! 💡 https://hubs.li/Q02k1hdC0

Ready to take your marketing strategy to the next level? Say hello to OTT/CTV advertising! 🎯 The allure of on-demand content and content personalized to the user has shifted consumer behavior away from traditional television, cable, and satellite services. OTT/CTV isn’t merely a trend but a transformative reshaping of how we consume and engage with content. OTT (over-the-top) and CTV (connected TV) are opportunities to target engaged audiences through highly targeted video ads on platforms they love. BUT, why is this so important for YOUR business? Find out more about it here! 💡 https://hubs.li/Q02k1jSj0

Discover how the latest CTV advertising technology is set to revolutionize the 2024 election landscape! Targeted Messaging:  This new technology allows campaigns to deliver highly personalized ads based on viewer data, ensuring messages reach the right audience at the right time. Increased Engagement: Interactive features mean viewers can engage directly with ads, providing instant feedback and increasing engagement rates. Real-Time Analytics:  Campaigns can now adjust strategies in real time with detailed analytics on viewer responses and ad performance, optimizing their impact. Political Advertisers can leverage CTV reach integrating cutting-edge CTV technology. Are advertisers set to go beyond the walled gardens? Let's see how it pans out! Forbes Article Coverage ~ Mike Villalobos | Seedtag Brian Danzis | Albert Nieto Riera | Gabriel Souto | Jason Schneider | Habenn Bereket | Jordi Capdevila Espitia | Seraphina D. | Nick Timms | Jon Wallett | Johnny Shami | Kara Ullmann #CTV #OTT #PoliticalAdvertising #AdTech #ProgrammaticAdvertising 

Leading the Way in CTV Advertising with Smadex 📺⚡ CTV advertising is exponentially growing as an opportunity to engage users, 🌟 combining the perks of online advertising with the reach and impact of TV. Ready to reach and connect with your audiences? 💪 Elevate your brand and engage like never before. #Growth #Smadex #CTV #Awareness #Performance

Trying to reach a younger audience through linear TV advertising has become increasingly difficult. Many advertisers may not be aware of the number of impressions that are reaching an older audience. For instance, Charmin, a brand owned by P&G, only 26% of impressions reached an A18-54 audience. Adults 65+ saw a Charmin ad on average 29 times in just three months. These numbers clearly indicate that even running advertisements during sports and high-profile events, reaching a younger audience through linear TV is extremely challenging. To find the low hanging fruit on linear TV, you need data and a holistic approach that includes planning across channels like CTV and video game advertising to better target the younger generation.