Gupta Media’s Post

No one creating a political ad wants to rely on outdated and unreliable information, but that’s sometimes what you get when you use third-party data for targeting. Learn how zero-party data can help political advertisers connect with and engage voters. https://bit.ly/3WbF2li 

Snap Inc. is shifting how advertisers buy ads on the platform, emphasizing immediate purchases that aim to deliver higher returns for brands. The social media platform is also launching state-level political targeting based on buyer needs. W/ Patrick Harris and Darshan Kantak Latest for ADWEEK

Empower your political campaigns with household-level targeting and unparalleled precision. Dive into Simpli.fi's blog to explore the future of political advertising and learn how to connect with the right audience like never before. #AdTech #PoliticalAdvertising

Empower your political campaigns with household-level targeting and unparalleled precision. Dive into Simpli.fi's blog to explore the future of political advertising and learn how to connect with the right audience like never before. #AdTech #PoliticalAdvertising

Empower your political campaigns with household-level targeting and unparalleled precision. Dive into Simpli.fi's blog to explore the future of political advertising and learn how to connect with the right audience like never before. #AdTech #PoliticalAdvertising

📢 🚨 Calling all political advertisers! Samba TV has just launched its Real Time Political Audiences product 🇺🇸 alongside early adopters Yahoo Advertising and TelevisaUnivision. With record-breaking political spend trying to reach a dramatically fragmented voter base in this election cycle 🎯🚀, it is imperative for campaigns to be able to target audiences at the regional level and in real time. Don’t just take it from us, here's what our partners are saying ⤵ : “Hispanics are one of the biggest and most influential voter groups in the U.S. As political advertisers look to further engage with our audience, we look forward to partnering with Samba TV to enable a more effective way to inform Spanish-speaking voters across the country.” -TelevisaUnivision Senior Vice President of Product Management Brian Lin “With Samba TV’s Real Time Political Audiences, political advertisers leveraging Yahoo DSP are able to optimize audience reach while controlling frequency to maximize results.” -Yahoo Senior Vice President of Product Strategy & Management Adam Roodman. “As we are well underway with the presidential campaigns, it is crucial to integrate a comprehensive understanding of your audience into your targeting strategy, merging trusted first-party sources such as Samba TV with other campaign inputs.” -National Media Research, Planning & Placement CIO Adam Wise #politicaladvertising #realtime #programmatic

A new report reveals that Meta and Google have been secretly targeting minors with ads on YouTube and Instagram, using a loophole that allowed them to intentionally serve ads to kids. 😡📱 It seems the push to capture young audiences is going too far and raises serious concerns about privacy and the ethics of ad targeting, specifically when it comes to children. What do you think about companies using such tactics on vulnerable users? Share your thoughts and let’s discuss! 💬👇 #PrivacyConcerns #AdTargeting #SocialMediaEthics

Check out this article from Campaigns & Elections sharing insights into Semasio's newest partnership with National Media Research, Planning & Placement. The article discusses how contextual targeting can help reach audiences online in a privacy-first manner: https://lnkd.in/gS5KCgth

Given the rise of TikTok, Snapchat, and Instagram, should businesses still factor in Facebook when advertising in 2024? Let's take a look beyond the clickbait and see whether or not this platform still holds value. Click the link to start reading! 👍 https://loom.ly/jMFRF5M #DigitalMarketing #SocialMedia #SocialMediaMarketing

Facebook is still a valuable platform for advertisers, especially when targeting older users who trust the platform for news and information. With its strong presence among this demographic, it's worth considering investing your ad dollars on Facebook to reach your target audience effectively. Make sure to tap into this reliable user base and drive traffic to your business with the right ads and strategies. Learn more: https://rb.gy/ln454x What Facebook ads strategies have you tried? #FacebookAds #Advertisers