Harleen Singh’s Post

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Senior Research Analyst @GreyB | Food & Dairy

Round corner packaging by Carlsberg Group can save 224 tonnes of CO2 emissions 🎉 Exciting news for those in the sustainability and packaging science fields! Carlsberg Poland has partnered with DS Smith to introduce the DS Smith Round Wrap, a pioneering multi-pack solution that boasts significant environmental and design benefits. This innovative design uses rounded corners, a seemingly small change with a big impact. By replacing traditional square corners, the Round Wrap reduces the need for shrink film on pallets, leading to a projected 224 tonnes of CO2 emission reduction annually for Carlsberg in Poland alone. That's a substantial environmental win! ♻️ But the benefits don't stop there. The Round Wrap is also: 1️⃣ Fully recyclable, aligning with the growing demand for sustainable packaging solutions. 2️⃣ A branding and design powerhouse. The curved corners offer a unique canvas for 360-degree brand identity and illustrations, making your product stand out on the shelf. 3️⃣ Consumer-approved! A Toluna survey showed a whopping 77% of respondents preferred the Round Wrap's "enhanced wraparound design." This collaboration between Carlsberg and DS Smith exemplifies the perfect marriage of science and sustainability. The Round Wrap, developed using DS Smith's Circular Design Metrics, optimizes durability, supply chain efficiency, and brand impact. #packaging #sustainability #innovation #Innovationforall #carlsberg #dssmith #circulareconomy #FoodTech #FoodTechnology

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