HARMAN International’s Post

Can we talk about the M word? The media would have you believe the Metaverse is dead… Given the hype of 2022 - that may not be the worse thing. But if we look at the growth of social gaming platforms - and consider how social has a habit of starting with kids and then aging up… Is there a very different story building on here? You can catch the full episode on: Apple Podcasts: https://lnkd.in/ehcS45sc Spotify: https://lnkd.in/ebWSbvJk YouTube: https://lnkd.in/eFP7Y3sH #metaverse #socialgaming #roblox #fortnite #UEFN #Unity #Facebook #TikTok #socialmedia #web3

It was great to chat with Tomer Cohen about product and #roblox - love what you’re doing with the podcast Tomer You can listen on https://lnkd.in/ggUcTsBE Or https://lnkd.in/g3KJ-6eH Let me know what you think.

Exciting news! 🎙️ Our latest episode of the Digital Citizen Podcast delves deep into the Metaverse. Tune in now to explore the limitless possibilities of this virtual realm: [https://lnkd.in/gKnWAyDM] 🌐 #MetaverseExploration #DigitalCitizenPodcast

Like every generation before them, Gen Z poses new challenges in how to reach them. 👀⚡ On this new episode of our Everything Is Better With Creators podcast, we're chatting with Tom Parry. Tom heads our new division of Whalar, Umi Games - a gaming studio that builds immersive experiences and connects brands to creators within Fortnite. 🎮⚡ Tune in to learn:  ⚡ How the elusive Gen Z’s unique DNA leads brands towards the world of gaming (and an audience of 250 million!) ⚡ How by leveraging the appeal of creators within Fortnite, Umi Games develops and promotes meaningful brand stories that cross the virtual and physical realms ⚡ The key to unlocking engaging experiences for players while aligning with brand goals Listen on - Spotify: https://lnkd.in/gPZ887NU Apple Podcasts: https://lnkd.in/gnXRmfgg #Whalar #CreatorEconomy #Gaming

🔥 New 𝘞𝘦𝘣3 𝘊𝘔𝘖 𝘚𝘵𝘰𝘳𝘪𝘦𝘴 podcast episode 🔥 Community is everything in #web3gaming. Pixels' success is because of their community. Unlike traditional gaming studios, they build in public alongside their community. ✅ They take their feedback and release constant updates ✅ Less polish, but more passion and loyalty ✅ The top 5% set the culture that trickles down Building relationships with top users is key. They show up in good and bad times. ✅ Two years ago, they started weekly Twitter Spaces ✅ Then live streams on YouTube every week ✅ Answering every question, being vulnerable They implemented these things called "energy parties". Find out more in the newest Web3 CMO Stories podcast episode with Heidi Christine, CMO at Pixels: 🟣 Audio: https://lnkd.in/erP_ff7e 🟣 Blog: https://lnkd.in/eNhuxUQR It's not easy showing up weekly, but it creates passion and loyalty. What #community-building strategies have worked for you in #web3 gaming?

If you have half an hour spare and fancy listening to the big man Keith Goddard talk everything Blaze Gaming, give the below podcast a watch and let us know what you think 🎰🔥 #igaming #gaming #podcast #casino #casinogames #onlinecasino #onlinecasinogames #slots #slot #slotgames #blaze #blazegaming

The latest episode of TechMagic is live! This week Lee Kebler and I talk about: - My life changing experience at Summit at Sea. #SummitAtSea - The end of the Apple car, and hello Apple #robots - The New York Times Gaming - AI hype vs. reality Check it out on your favorite podcast app. Also check out our new #podcast art! #TechMagic #podcast #tech #business #AI #Gaming #NYTGaming #Apple

I had a super interesting conversation with Yaroslav Volovoj, one of the Co-founders of MetaAds, about the #Metaverse.  I always need clarification about the Metaverse and how many are there. 🙈 Then to confuse things even more. You have  2.0 and 2.5, such as Roblox Games and Fortnite, that people would know 🎮 And 3.0, such as Decentraland 🌎 Yaroslav did his best to break this down for me. He also explained that there are currently 5-6 different metaverses. For me, the metaverse is a buzzword that means something slightly different to everyone. What do you think about the current state of the metaverse? Is it still hype? Will we end up spending all day there? 🕹 For me, probably not. I’m old school, I like nature 🦔 The full podcast will be on the The Founder Content Studio Podcast tomorrow. #founder #podcast

What role does fan-first marketing play in podcasting? Tom Henry, Director of Client Partnerships, Entertainment, Gaming, and Sports at Spotify, shares how the tech platform helps fans discover new music and podcasts in the right place at the right time. Henry is speaking at the 2023 Variety Entertainment & Technology Summit. Making the discovery feel organic is critical. Fan-first messaging and visuals do not feel like advertising. #fanfirstmarketing #podcastmarketing #marketinginnovation #spotify #contentcreationstrategy #CreatorEraMarketing #TomHenrySpotify