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I added $1.3M in revenue for this DTC brand. And I didn't write any content or build any backlinks. Here’s how: 1. Re-optimized money pages This brand was simply ranking for the wrong things that were too competitive. Step 1 was finding the right keywords to rank for. This isn’t just keywords that have a low keyword difficult. The keyword “buy viagra” has a keyword difficulty of 28. Anything under 30 keyword difficulty is quite easy to rank for. But in reality, it’s one of the most competitive keywords to rank for. We looked at keyword difficulty, cost per click (CPC), and the SERPs to see if there is a chance for this brand to rank. And then we re-optimized the page to include in areas including the metas, title, H1s, URLs. 2. Added Reviews to transactional pages People want social proof. When you go to a website, and you find that on the product page there has 200+ 5 star reviews, what do you do? You immediately start to trust this brand. Such a simple thing, but also helps with time on page which shows google that your page is legitimate. You can use a tool like reviews.io for this. Add reviews to your collections and product pages. 3. Internal links from content Once people realize that an interlink is almost like a backlink they have a tendency to abuse this. This brand had some great content. Unfortunately there wasn’t much of a strategy when it came to internal links from content to the transactional pages. Across a 100s of blog posts, we built internal links to the PDPs These three simple tactics are easy and drove phenomenal results. Eventually we did create more mid funnel traffic pages and built links to drive traffic. 4. Merge and delete low value pages Like I mentioned before, this brand had some great content. But like any great content program, some of the content was poor. When we ran an audit in screaming frog, we immediately found that they had a number of pages that were getting zero impressions, clicks and traffic. So we merged these into larger posts or deleted the ones that weren’t serving the business. Eventually we did decide to build backlinks to the low hanging fruit keywords, and create new pages which helped them see better results. Not too bad!

Ecom brands that HATE money, do these things. (fix these issues today). 👉🏻 Selling the product NOT the solution in Top of Funnel marketing. A clear sign of someone who hates money. Users don’t care about your “patent” or “studies” (at first). These are great objection handlers, but if you want to grab someones attention then start by speaking to their pain points. Then use your product to bridge the gap from their current situation, to their desired one. 👉🏻 Not testing or optimising landing pages. If you have clients coming from ads and landing on unoptimised Shopify theme product pages, you probably hate money. You should be testing new landing pages every month, from advertorials, and listicles to product squeeze pages. 👉🏻 No continuity at different stages of the funnel. If your ad creative, post-click landing pages and emails aren't all synchronised with continuity on messaging and branding, then you probably hate money. 👉🏻 Stressing over "perfect brand" ad creative. If you'd rather have 3 x perfect pieces of creative than 10 x good pieces of creative, then you probably hate money. Volume, speed and iteration are key when scaling ad spend aggressively. With Meta attributing 47% of the bidding outcome to creative, you need consistent output, paired with rigorous testing systems. 👉🏻 Worrying about "brand" when you're earning >10M in ARR. If you think your public image is more important than sales and profit, you probably hate money. If you aren't a household name, you can get away with more than you think. PS. If you're doing any of these things, it's time to make some changes (assuming you don't actually hate money) 😅 Marketers, what else would you put on this list?

The Rise of QR Code Marketing QR codes have come a long way from their humble beginnings, and today, they are a powerful tool for bridging the physical and digital realms. With the increasing reliance on smartphones, QR codes have become a seamless way to drive engagement and connect with your audience in real time. Why QR Code T-Shirt Prints Matter 1. Memorable Branding: In a sea of marketing messages, it's crucial to be memorable. Our QR Code T-shirt prints not only showcase your brand identity but also provide an interactive experience that lingers in the minds of your audience. 2. Enhanced Engagement: Traditional advertising methods often lack interactivity. With QR codes on T-shirts, you invite your audience to actively engage with your brand. It's not just a T-shirt; it's a conversation starter. 3. Versatility in Marketing: Whether you're promoting your website, social media handles, exclusive offers, or events, QR Code T-shirt Prints offer a versatile and dynamic solution. Adapt your strategy for promotions, product launches, and beyond. How It Works: The Seamless Integration of Fashion and Technology Our process is designed to make the integration of QR codes into your T-shirt designs seamless: Strategic Design: Our creative team ensures your T-shirt design not only aligns with your brand aesthetics but also incorporates a strategically placed QR code that captivates attention. User-Friendly Scanning: Anyone with a smartphone can effortlessly scan the QR code, instantly connecting with your brand online. Performance Analytics: Gain insights into user engagement. Track the success of your QR code campaigns and optimize for maximum impact. Unlock the Potential: Sign Up Today!

6 things your D2C brand needs to be successful: 1️⃣ Visual product - Being able to see your product makes it much easier to market. For example, marketing a jumper is easier than thermals that can’t be seen under clothes. 2️⃣ Strong contribution margin - You’re going to want a contribution margin that’s as close to 100% as possible. Actually getting 100% is basically impossible in eCommerce. But anywhere over 50% is good. 3️⃣ Good offer - Whether it’s a discount or a different type of offer, this is what’s going to be the deal breaker when it comes to the success of different marketing strategies like email and paid social. 4️⃣ Effective landing page - Customers coming to your site through both paid ads and organic need to be met with a landing page that includes everything they need to convince them to make a purchase. 5️⃣ Strong creative - All your creative aspects, from copy to graphics, need to be optimised to grab the attention of your target audience and draw them through to conversion. 6️⃣ USP of some kind - With so many businesses out there, finding something totally unique is rare. But you don’t want to just fade into the noise of everyone else. You need something that makes you slightly different, whether it’s the approach you take or the beliefs of your brand. Bonus tip: Don’t forget to keep testing and optimising your strategies to see what works best for your customers. Would you add anything else?

How We Doubled an Accessories Brand Revenue from $50k/m to €100k/m: The Backstory: Imagine a cool accessories brand, cool product, packaging, branding, etc. - They're doing pretty well, pulling in half a mil a year. But they wanted more. They wanted to hit that sweet €1M/yr mark. The Challenge: Double the revenue. Sounds simple on paper, but it's easier said than done. Especially when they’re already making half a mil a year. So, what did we do? Our Game Plan: - Fresh Ads: We spiced up the best ads they had. New copy, new angles, same structure. - Dynamic Creative Testing: We tested different ads and angles to prove our hypothesis and generate winning ads from there. - Landing Pages That Convert: Getting someone to click is just step one. We made sure once they landed, they bought. Implemented new high-performing landin pages for them. - All About the Data: Improved Data Attribution, to make sure our numbers were on point and our decisions even better. - Mixing Up the Creatives: Tested everything from real customer pics, UGC, influencer whitelisting, unboxings to some slick product shots. The results? We smashed that €1M/yr target and saw a cool 104.29% growth in a year. TL;DR: - Hit over €1M in a year - Grew by 104.29% YoY - The learnings we got will 10x their investment in the next years - Set the brand up for even bigger Thinking of leveling up your e-commerce game? Drop a comment or slide into the DMs. Let's make magic happen.

After creating over 10,000 ads for ecom brands across 8 regions, I've learned a ton about what it takes to win in global markets. Here are the common problems I've seen brands make: 1️⃣ One-Size-Fits-All Doesn't Work Thinking you can just translate your ads and call it a day? Each market has its own vibe, preferences, and no-nos. We've seen firsthand that understanding and adapting to these nuances is key. You've got to tailor your approach for each region if you want to truly connect with local shoppers. 2️⃣ More Effort, Not Less It's tempting to think that because you've nailed it in one market, others will be a breeze. Nope. Each new region is like starting from scratch. We've put in the extra hours to research, test, and refine our ads for each new market. Trust me, the extra sweat pays off in better performance and deeper customer connections. 3️⃣ Know Your Audience Like Your Best Friend Assuming your customers are the same worldwide is a big mistake. From Paris to Stockholm, buying habits and cultural contexts can vary wildly. We dive deep into each region's culture, trends, and language to make sure our ads speak directly to what matters to them. It's about showing that you get them, not just that you want to sell to them. Going global is a huge opportunity for ecommerce brands, but you've got to watch out for these pitfalls. Avoid these mistakes, and you'll have a much better chance of success. -- Ready to take your ecommerce brand global without falling into these common traps? At AdSplicit, we've mastered the art of creating tailored, impactful ads for brands looking to expand into new markets. With over 10,000 creatives produced for 8 different regions, we know what it takes to connect with diverse audiences and turn clicks into customers. DM to learn more.

12 Steps To Launching A New Product visit my website https://tueplo.academy So, you’ve got your killer product idea, now you have to launch it & get people to buy it. How should you approach this? Launching your first product is a big deal! I know when I launched my first product 20 years ago, the market I was launching into was saturated with other products similar to mine. But within one week of launching I started making sales. So here are 12 ways you can launch your a new product and get people to buy it. 1. Define Your Target Audience and know how to reach them. Define your target audience as this will be a great foundation to build on. Defining your target audience gives you a focused direction in and with your marketing plan. 2. Know The Problem You’re Solving Your new product has more buying potential if you're willing to solve a problem. Always stay focused on your “who” and “why.” 3. Understand The Buying Journey The buying process forms the foundation of all marketing and sales activities. 4. Secure Your Online Identity As I always say Personal Branding Is King and Queen online. Make sure you secure your domain name, trademark, social media accounts, etc, before launching anywhere. 5. Validate Your Product A cheap and easy way to do this is to develop a landing page and run some test ads. If people won’t buy the product or service based on a pitch, they probably won’t buy the product or service when it exists. 6. Know Your Competition And Be Different Look to what makes you different. I know this might be difficult for some. But you're unique remember that. Figure out your brand differentiators and build your story around that. 7. Lay Out A Comprehensive Strategic Plan Evaluate the marketplace/competition, SWOT, determining ROI, and find a way how to measure your success and audience communication with your ads, product and content. 8. Create Brand Voice Guidelines Don’t enter the market without knowing who you are and how you want to interact with the world. Consistency is key for a brand. 9. Offer Early Use Incentives One of the best ways to do this is to offer discounts for preorders, free first-time uses, and beta participation rewards that entice users to buy upon launch. 10. Keep Testing It Launching a new product or service is scary and it isn’t easy. Now that you are building a brand what you should do beforehand is test it; and test it some more. Collecting feedback and insight will help you get closer to delivering the experience you intended. 11. Know What You Don’t Know In my experience, many who launch products are good at something but not all things. Before you launch, understand your limitations and either hire or more commonly outsource the skills you need. 12. Know Your Story People want to know what you're brand is all about. If you can’t clearly say who you are, what you do, and what inspired you, you will lose anyone who could help you. Understand your story so well that you can tell it to anyone.

12 Steps To Launching A New Product visit my website https://tueplo.academy So, you’ve got your killer product idea, now you have to launch it & get people to buy it. How should you approach this? Launching your first product is a big deal! I know when I launched my first product 20 years ago, the market I was launching into was saturated with other products similar to mine. But within one week of launching I started making sales. So here are 12 ways you can launch your a new product and get people to buy it. 1. Define Your Target Audience and know how to reach them. Define your target audience as this will be a great foundation to build on. Defining your target audience gives you a focused direction in and with your marketing plan. 2. Know The Problem You’re Solving Your new product has more buying potential if you're willing to solve a problem. Always stay focused on your “who” and “why.” 3. Understand The Buying Journey The buying process forms the foundation of all marketing and sales activities. 4. Secure Your Online Identity As I always say Personal Branding Is King and Queen online. Make sure you secure your domain name, trademark, social media accounts, etc, before launching anywhere. 5. Validate Your Product A cheap and easy way to do this is to develop a landing page and run some test ads. If people won’t buy the product or service based on a pitch, they probably won’t buy the product or service when it exists. 6. Know Your Competition And Be Different Look to what makes you different. I know this might be difficult for some. But you're unique remember that. Figure out your brand differentiators and build your story around that. 7. Lay Out A Comprehensive Strategic Plan Evaluate the marketplace/competition, SWOT, determining ROI, and find a way how to measure your success and audience communication with your ads, product and content. 8. Create Brand Voice Guidelines Don’t enter the market without knowing who you are and how you want to interact with the world. Consistency is key for a brand. 9. Offer Early Use Incentives One of the best ways to do this is to offer discounts for preorders, free first-time uses, and beta participation rewards that entice users to buy upon launch. 10. Keep Testing It Launching a new product or service is scary and it isn’t easy. Now that you are building a brand what you should do beforehand is test it; and test it some more. Collecting feedback and insight will help you get closer to delivering the experience you intended. 11. Know What You Don’t Know In my experience, many who launch products are good at something but not all things. Before you launch, understand your limitations and either hire or more commonly outsource the skills you need. 12. Know Your Story People want to know what you're brand is all about. If you can’t clearly say who you are, what you do, and what inspired you, you will lose anyone who could help you. Understand your story so well that you can tell it to anyone.

E-commerce brand owners, want to 𝗺𝗮𝗸𝗲 𝗹𝗼𝘁𝘀 𝗺𝗼𝗿𝗲 𝗺𝗼𝗻𝗲𝘆 with your welcome series? On our team call this morning we went over some of the key things we see our clients miss out on, which results in thousands of pounds left on the table 𝗲𝘃𝗲𝗿𝘆 𝗺𝗼𝗻𝘁𝗵. After diving deep into what makes welcome emails click, I've gathered some game-changing strategies to ensure your series stands out and delivers. Here's how: 𝗞𝗻𝗼𝘄 𝗬𝗼𝘂𝗿 𝗛𝗶𝗴𝗵𝗲𝘀𝘁 𝗩𝗮𝗹𝘂𝗲 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗜𝗻𝘀𝗶𝗱𝗲 𝗢𝘂𝘁: One of the main problems we see with brands is poor engagement, and this comes down to a lack of message-market resonance. Understanding your highest-value customer goes beyond demographics. What are their hobbies? What content resonates with them? What are their pain points? Why your product? By defining a detailed customer avatar, you're not just guessing; you're strategically aligning your content to their world. This ongoing dialogue between you and your audience is crucial for achieving message-market resonance. Engagement is our measuring stick here. If your agency isn't taking the time to digest this - they should be. 𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝘁𝗵𝗲 𝗙𝗶𝗿𝘀𝘁 𝗘𝗺𝗮𝗶𝗹: First impressions count, more so in your welcome email. This is where you set the tone. It's essential to test different hooks to see what truly captures your audience's attention. For example, a supplement brand might highlight organic ingredients as an angle. Or showcase the innovation behind your tech product, the goal is to find that perfect match that resonates with your customer's needs and desires. 𝗔𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗦𝗽𝗮𝗻𝘀 𝗔𝗿𝗲 𝗦𝗵𝗼𝗿𝘁: It's a known fact; our attention spans are fleeting, especially when scrolling through emails. The majority of your message's impact lies in its ability to be grasped at a glance. This means leveraging the 'above the fold' section of your email to communicate your key message, offer, and call to action (CTA) concisely and effectively. 𝗠𝗮𝘅𝗶𝗺𝗶𝘀𝗲 '𝗔𝗯𝗼𝘃𝗲 𝘁𝗵𝗲 𝗙𝗼𝗹𝗱': Since about 80% of the attention your email receives is focused on the content 'above the fold,' it's imperative to nail this part. Your header, offer and CTA need to be spot-on and resonate with what your customers are looking for—right from the get-go. If you get this right, you set yourself up for better lifetime engagement. That's huge. 𝗧𝗲𝘀𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝗦𝘂𝗰𝗰𝗲𝘀𝘀: Prioritise A/B testing, especially with your subject lines, offers, and the creative angle of your welcome series. Identifying what truly clicks with your audience can significantly improve initial engagement and, ultimately, conversion rates. By implementing these strategies, you're not just sending out emails; you're creating a personalised journey that speaks directly to your customers' wants and needs.

DTC brands: here's why your agency sucks. (and it's not their fault) It is also the reason why brands such as True Classic, Obvi & Ryze Mushroom Coffee are rapidly gaining market share in the e-commerce world. When brands launched a product 5 years ago, the order was: 1). Market research 2). Product development 3). Development of a marketing strategy and plan. 4). An expensive (branding) campaign shoot resulting in 1 to 3 videos and some photos. 5). Hope the ads catch on and the product starts selling Brands that still do this are doomed to lose. This is because you are putting your fate in the hands of 3 - 10 pieces of content that often tell the same story. Content is what determines if your new product becomes your next success story or not. And for agencies, I understand that this is an easier way of working. After all, this way they have less client work or they don't invest enough in innovation. But as an agency, if you really want to help your clients, you have to evolve. This how the new 8 figure e-commerce brands launch products: 1). Market research 2). Product development (or they work with pre-sale, then it comes later) 3). Developing as different angles as possible that can be tested as ads 4). Low budget content creation (UGC & statics) with at least 6 different angles with multiple variations = 30 ad creatives 5). Analyze data and create more ad creatives from the angle that performs best Fast and quality testing is everything in the world of e-commerce & paid ads right now. What team are you from, old or new?