How we increased 8-figure brand Mad Rabbit’s SMS campaign AOV by +44% and conversion rate by 7%… With Mad Rabbit’s MLK weekend holiday sale approaching, they decided to A/B test the landing pages (LPs) in the SMS campaign. They tested 2 Viddy video LPs (different premade templates we’ve created) against Mad Rabbit’s Shopify homepage in the SMS message links. We kept the copy of the SMS messages in Postscript the same across all variants to purely measure the impact of the LPs. Here were the results comparing the best Viddy video LP against the homepage link: - Average Order Value (AOV): +44% - Conversion Rate (CVR): +7% - Earnings per message: +52% It’s crazy to see how big of an impact a dedicated and mobile-optimized LP can have on SMS campaigns, yet 95% of brands are still using their product pages or homepages as their SMS links. I think our video LP formats especially lend themselves to SMS, since these users are almost guaranteed to be on mobile. A slick video-forward app-like experience like this was bound to both delight and convert. Video below shows what the winning video LP looked like. I think our video LPs outperformed the homepage due to the following: 1. Quality videos throughout the LP that the user hasn’t already seen on the site. Very powerful social proofing. 2. Fast LP load times (we load 50-90% faster than Shopify sites) 3. The 30% promotional offer is very clear throughout the page 4. Discount is automatically applied, so the user doesn’t have to type in a code 5. We limit the products shown on our products listing page which (1) reduces paradox of choice and (2) increases AOV by driving higher priced bundles 6. Optimized mobile experience that feels like a native video app P.S. this video LP only took 25 min to make. Let me know if you’d like me to make a SMS campaign LP like this for your brand.
Crazy numbers!
Love this sms campaign use case
Retention Marketing for DTC darlings👨💻 + Family Man 🏡
7moWell done, Gentlemen. Go, Viddy go