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I added $1.3M in revenue for this DTC brand. And I didn't write any content or build any backlinks. Here’s how: 1. Re-optimized money pages This brand was simply ranking for the wrong things that were too competitive. Step 1 was finding the right keywords to rank for. This isn’t just keywords that have a low keyword difficult. The keyword “buy viagra” has a keyword difficulty of 28. Anything under 30 keyword difficulty is quite easy to rank for. But in reality, it’s one of the most competitive keywords to rank for. We looked at keyword difficulty, cost per click (CPC), and the SERPs to see if there is a chance for this brand to rank. And then we re-optimized the page to include in areas including the metas, title, H1s, URLs. 2. Added Reviews to transactional pages People want social proof. When you go to a website, and you find that on the product page there has 200+ 5 star reviews, what do you do? You immediately start to trust this brand. Such a simple thing, but also helps with time on page which shows google that your page is legitimate. You can use a tool like reviews.io for this. Add reviews to your collections and product pages. 3. Internal links from content Once people realize that an interlink is almost like a backlink they have a tendency to abuse this. This brand had some great content. Unfortunately there wasn’t much of a strategy when it came to internal links from content to the transactional pages. Across a 100s of blog posts, we built internal links to the PDPs These three simple tactics are easy and drove phenomenal results. Eventually we did create more mid funnel traffic pages and built links to drive traffic. 4. Merge and delete low value pages Like I mentioned before, this brand had some great content. But like any great content program, some of the content was poor. When we ran an audit in screaming frog, we immediately found that they had a number of pages that were getting zero impressions, clicks and traffic. So we merged these into larger posts or deleted the ones that weren’t serving the business. Eventually we did decide to build backlinks to the low hanging fruit keywords, and create new pages which helped them see better results. Not too bad!

Marketing Dive Editor Jessica Deyo: Best Buy refreshes brand with new tagline and ‘spokeshologram.' Best Buy has unveiled a brand refresh inclusive of a new brand character, refreshed color palette and tagline entitled “imagine that.,” according to details shared with Marketing Dive. The refresh and tagline are meant to position Best Buy as a hub for discovering new technologies. A more modern look is inclusive of a refreshed color palette that will see the addition of colors magenta, teal and red to its iconic blue and yellow branding. A new “spokeshologram,” aptly named Gram, will appear in ads, including for the back-to-school season, to help spark customer curiosity. A focus on personalization rounds out the effort, which arrives as tech spending continues to be sluggish. https://buff.ly/3Ye7MuQ via @marketingdive

Just wrapped up an exciting project with an oversized clothing brand, and the results were mind-blowing! Our primary objectives were clear: boost brand awareness to make them a household name, drive quality website traffic, and increase conversions by turning clicks into sales. To achieve these goals, we crafted a strategic game plan. First, we worked our audience magic by identifying the perfect audience using custom and lookalike segments, ensuring that our ads reached the right people. Then came the creative spark—we developed eye-catching ads with irresistible copy that resonated deeply with the target audience. But we didn't stop there. We tested and tweaked relentlessly, running extensive A/B tests to find the best-performing ad combinations, continuously optimizing for better results. Our retargeting power played a crucial role in re-engaging visitors and past customers with dynamic ads tailored to their behavior, keeping the brand top-of-mind. The results? Simply phenomenal. We achieved a 30% increase in reach and impressions, with engagement rates soaring by 40%. We welcomed 5,000 new visitors to the website, significantly boosting their online presence. And the revenue boom was the cherry on top—we generated ₹10 lakhs Revenue on 1 Lakh Ads spent with an astonishing 9.5x ROAS in just 3 weeks! We're thrilled with what we achieved for this awesome brand, proving that with the right strategies, even the loftiest goals are within reach. PS: Think your brand can achieve these results too? Let's make it happen! 🚀

Cody has built Jones Road Beauty to 9 figures in 3.5 years as a bootstrapped brand. In this video, he addresses the shortcomings of click-based attribution, why it doesn't work, and real examples showing why. As a recovering brand builder myself, learning this lesson was one of the most humbling, but value unlocking realizations in the journey to the 9-figure exit. Specifically, it was one of the 'gateway drugs' that opened our minds to the idea of investing in Brand, helping us get confidence in broadening the set of people we were reaching (via paid, unpaid, and everything else) with content that aimed to increase the probability that the brand came to mind when the buyer went in-market vs focusing all efforts on converting those already in-market btw, I was one of those marketers who, for far too long, lived by the idea that if it didn't show up in in-platform reporting in our short term, click-based attribution window, it didn't exist. but hey, my loss is your gain, so here are the 10 most helpful clips / topics / takeaways and the 7 most helpful quotes from the vid: 1. Attribution over-valuing lower funnel "Attribution overvalues lower funnel channels. Something like a Google search, something even like a meta. And it probably undervalues upper funnel channels" 2. (0:14) How attribution led to over-reliance on meta and plateaued growth  "We plateaued until we were able to actually start investing in some of these channels that don't look very good on a click basis, but actually were driving a lot of incremental value for us." 3. (0:32) Getting to 120% of revenue adding in-platform attribution "I would report... on our revenue and I would just pull in platform numbers. And it would be like 120% of total revenue and I would add them up and I just had no idea why." "And like clearly now, you know looking back on it it's like because they are all trying to claim a piece of the pie." 4. (1:03) Not trusting reporting from the platform with incentive to make your performance sound better 5. (1:16) Attribution can cause you to cut spend in places that are driving incremental business "If you're just looking at that one day click or attribution, you can actually be shutting off some pretty good performance that you wouldn't know if you didn't have a better way to look at it." 6. (1:25) Contribution is objective. Attribution is subjective. 7. (1:58) The closer you get to being held to financial outcomes, the less attribution matters, and the more incrementality matters. ^ says it all 8. (3:34) Marketing is about changing behaviors, not claiming credit for behaviors that would happen anyways "Incrementality is...understanding, 'did the ad that you put in front of them change their behavior and get them to buy?'" 9. (3:47) Real Example: YouTube driving 2-3x more value than shown in click-based attribution 10. (3:55) Real Example: Branded Search spend not incremental even though showing 8x ROAS enjoy

The new Subject Line Framework that even a busy eCom brand owner can easily use to write better SLs that'll get even more higher open rates:) 👇 ------------------ I know. That sounds unbelievable, right? But you'll see in a minute how simple this framework is. And how you, as an ecom brand owner, can use it to get higher open rates on your flows or campaigns. First off. There are other factors that are responsible for higher open rates like... Sending to engaged segments. Using smaller file sizes. Sending consistent campaigns... But for this thread, we'll focus on crafting an intriguing SL. Ready? Here you go: "Who Knew (Product) (Hype)" Don't worry, It's Simple. You only need a product and a hype. You already have a product. But what do I mean by hype? You see... Hype could be: The benefit of your product. The desire your product helps your audience achieve. The dream of your audience. The problem your product is solving. So how do you write a compelling SL? Easy. Let's use... Product: Joggers. Desire: Fit Well. Look Good. Stand Out. Comfort. With this, you can create a compelling SL with the "Who Knew (product) (hype)" Let's go: "Who knew Joggers Looked This Good" "Who knew Joggers Was This Comfortable" "Who Knew Joggers Fits So Well" The best part? You can use it for any product in any industry. Let's try It with 5 different products? Product: Candy Bar Hype: Tastes Good "Who knew Candy Bar Tasted This Good" Product: Purafide (purifies air) Hype: Clean Air "Who Knew Purafide Could Cleanse Air This Well" If your product has more than one word, replace it with THIS. How? Product: The Scented Market Hype: Smooth Face "Who Knew This Could Smoothen Face" Product: Razer Blackshark Hype: Fits well. Great Sound. "Who Knew This Had Great Sound" Product: Big Barker Bed Hype: Comfort. Acceptance by their dog. "Who Knew Dogs Love This" Alright, that's 5. So, you have at your disposal an SL framework you can use right now. Be it Flows. or Campaign, you're good to go. That's it. Like, share, and comment your thoughts below . ------------------------------ PS. If you're an ecom brand doing 5 or 6 figures/month, and you'd like to add an extra $20k-$50k in revenue in 60 days, send me a DM let's talk.

How to create a brand that stands out? 7 powerful strategies with examples:   1) Know your crowd like the back of your hand: Get to know your target audience.   Dive deep into: What makes them tick? What gets them excited? What makes them click?   - Example: Nike Nike knows its crowd like a coach knows their team.   Through ads and gear that scream "Just do it," they've got athletes and sports nuts hooked, always ready to push their limits. ⎯⎯⎯⎯⎯⎯⎯⎯   2) Spell out what makes you different: You must have that special sauce.   You've got to be the purple cow in a field of black and white. Find your uniqueness.   - Example: Apple Apple's got that cool factor on lockdown.   From sleek designs to gadgets that feel like they're from the future, they've made themselves the kings of tech products. ⎯⎯⎯⎯⎯⎯⎯⎯   3) Keep your look and feel consistent: Don't be a chameleon.   Nail down your brand's look and stick to it like glue. Consistency makes you memorable.   - Example: Coca-Cola Coca-Cola's red and white branding has been a staple for ages.   You see those colors, and you know exactly what you're getting—a taste of nostalgia and a whole lot of fizz. ⎯⎯⎯⎯⎯⎯⎯⎯   4) Tell stories that tug at heartstrings: Nobody wants a robot.   Share stories that hit audience right in the feels.   - Example: Airbnb Airbnb's all about that "home away from home" vibe.   Their ads aren't just about places to crash; they're about the people you'll meet and the memories you'll make. ⎯⎯⎯⎯⎯⎯⎯⎯   5) Serve top-notch customer experiences: You want customers to come back, right?   Make the experiences so good they'll be wanting for more.   - Example: Amazon Amazon's the king of convenience.   From lightning-fast shipping to a no-fuss return policy, they've set the bar sky-high for online shopping. ⎯⎯⎯⎯⎯⎯⎯⎯   6) Be ready to roll with the punches: Things change, trends shift, and you've gotta keep up.   Stay agile, and be ready to switch gears when needed.   - Example: Netflix Netflix started with DVDs but didn't stop there.   They saw streaming coming and jumped on it, becoming the go-to spot for binge-worthy shows. ⎯⎯⎯⎯⎯⎯⎯⎯   7) Get people talking: Build a tribe around your brand.   Engage with your audience, get them chatting, and watch the demands skyrocket.   - Example: LEGO LEGO's not just for kids; it's for grown-ups too.   They've built a whole community of fans who share their love for those little plastic bricks, creating a buzz that's hard to ignore. ⎯⎯⎯⎯⎯⎯⎯⎯   Use these 7 strategies in action. You'll build brand that not only stands out but sticks in people’s minds for a long time.   Likes reading this? Follow Inder Brar for daily insights on effective branding.   #brand #branding #marketing #strategy

Every brand is different, but their content and creative lifecycle is the same...if they make it long enough. If you're looking to get more profitable, navigating the diminishing performance of your "performance" marketing, or if you know that investing in building brand is essential, but the "how" is less clear, this post is for you. Here are my lessons around finding a balance of Brand building and DR creative in hopes you can skip the pain and jump straight to stage 4. A) Why brands can get overly-reliant on bottom-funnel, short-term revenue-maximizing strategies and tactics: Ahh, the good ol' daysPretty much everything works in driving revenue, which is usually the definition of success at that stage The dopamine hit of turning $1 into $6-$10 in the Meta Machine is addictive However, as with any addiction, the need for more dollars in to get the same dollars out keeps increasing But its hard to feel that pain since the change is gradual - peppered with times where performance improves...briefly It ropes you back in, keeping you convinced that if you just write a better tagline or find the perfect static asset CTA variant, you'll unlock ROAS of the early days B) Finding out its no longer working You start to learn about: 1) vanity metrics 2) metrics that matter 3) and to update the definition of success You go beyond maximizing ROAS and Revenue You start looking at the composition of new customer revenue traffic sources The proportion of revenue from branded organic search (removing short term influences and seasonality adjusted) is decreasing as a percentage of total That indestructible revenue base has dwindled Analyzing years of data (harder bc of GA -> GA4...thx Google) reveals that growth depends on paid, signaling the need for a shift C) As the importance of growing a resilient base of owned and organic new customer acquisition became clearer, it also becomes clear that greater growth - and more profitable growth - could come from a balanced approach To be clear, a balanced approach doesn’t mean turning off all DR, discounts, and promotions They're essential and accretive when they're driving growth on top of a stronger and stronger foundation of a resilient base of owned and organic new customer contribution dollars D) How to Find Your Brand’s Balance Being prescriptive here wouldn't be helpful since all brands are different But if your answer to any of the following questions is no, it might make sense to start spending more time thinking about building your resilient base of new customer revenue coming from owned and organic traffic sources (AKA explore some shift from 100% DR to some version of a balanced approach): 1. Are both your contribution dollars AND margins growing? 2. Are you increasing the dollars and % of revenue coming from organic branded search (stripping short-term-influence, and adjusting for seasonality)? 3. Is the % of your revenue on discount going down over time? hope this helps thoughts?

This is how we scaled a brand past $300,000 per month Problem: A budding e-commerce brand saw stagnation after an initial growth surge. Their ads were losing steam and relevance, leading to dwindling engagement and conversion rates. The core issue? An over-reliance on conventional, polished ad formats that failed to resonate with their audience. Solution: To revitalize the brand's connection with its audience, we doubled down on User-Generated Content (UGC). We initiated collaborations with enthusiastic customers who created and shared videos showing how they use the products in their daily lives. This shift not only reduced production costs but also brought authenticity to the forefront. UGCs were strategically paired with emotional storytelling, showcasing real-life impacts rather than staged benefits. We leveraged this content across platforms, ensuring consistency and building trust. The campaign was further amplified through a mix of targeted A/B testing to determine the most effective formats and messages. Outcome: The result was phenomenal. Engagement soared by 150% and conversion rates jumped by 120%. The brand not only surpassed the $300,000 per month mark but also built a loyal community readily sharing their experiences. This approach proved pivotal in scaling their sales and enhancing brand credibility. PS. If you want to explore in depth case studies of how we scale brands to $1 Million per month, go checkout my profile.

How we increased 8-figure brand Mad Rabbit’s SMS campaign AOV by +44% and conversion rate by 7%… With Mad Rabbit’s MLK weekend holiday sale approaching, they decided to A/B test the landing pages (LPs) in the SMS campaign. They tested 2 Viddy video LPs (different premade templates we’ve created) against Mad Rabbit’s Shopify homepage in the SMS message links. We kept the copy of the SMS messages in Postscript the same across all variants to purely measure the impact of the LPs. Here were the results comparing the best Viddy video LP against the homepage link: - Average Order Value (AOV): +44% - Conversion Rate (CVR): +7% - Earnings per message: +52% It’s crazy to see how big of an impact a dedicated and mobile-optimized LP can have on SMS campaigns, yet 95% of brands are still using their product pages or homepages as their SMS links. I think our video LP formats especially lend themselves to SMS, since these users are almost guaranteed to be on mobile. A slick video-forward app-like experience like this was bound to both delight and convert. Video below shows what the winning video LP looked like. I think our video LPs outperformed the homepage due to the following: 1. Quality videos throughout the LP that the user hasn’t already seen on the site. Very powerful social proofing. 2. Fast LP load times (we load 50-90% faster than Shopify sites) 3. The 30% promotional offer is very clear throughout the page 4. Discount is automatically applied, so the user doesn’t have to type in a code 5. We limit the products shown on our products listing page which (1) reduces paradox of choice and (2) increases AOV by driving higher priced bundles 6. Optimized mobile experience that feels like a native video app P.S. this video LP only took 25 min to make. Let me know if you’d like me to make a SMS campaign LP like this for your brand.

#BrandIdea, #Tagline, or #Slogan? The terms "brand idea," "tagline," and "slogan" are often used interchangeably, but they serve different purposes in terms of branding: Brand Idea: The brand idea is the core concept or essence that defines what a brand stands for. It encapsulates the values, personality, and brand positioning. It goes beyond mere products or services and represents the emotional connection the brand seeks to establish with its audience. The brand idea is the foundation upon which all marketing efforts are built. It is typically broader and more strategic than a tagline or slogan. "Just Do It", “Think Different” and “Open Happiness” are some examples. Tagline: A tagline is a short, memorable phrase or sentence accompanying a brand's logo or name. It's often used to communicate the brand's essence or key benefit succinctly and memorably. A tagline aims to capture the audience's attention and leave a lasting impression. It's like a quick summary of the brand's promise or positioning. Taglines are frequently used in advertising campaigns and marketing materials to reinforce brand identity. "I'm Lovin' It", "The Ultimate Driving Machine" (BMW), and "The Happiest Place on Earth” (Disney). Slogan: A slogan is similar to a tagline but is often more campaign-specific. It's a brief and catchy phrase used in advertising campaigns to emphasize a particular product, service, or promotion. Unlike a tagline, which is more permanent and associated with the brand as a whole, slogans can change over time and are tailored to specific marketing objectives. Slogans are designed to evoke emotion, create brand recall, and drive action among consumers during a specific campaign or period. “"Share a Coke", “Let’s go places” (Toyota), In summary, the brand idea is the overarching concept that defines a brand's identity and values. The tagline is a concise statement that encapsulates the brand's essence and is typically associated with the brand. The slogan is a short, memorable phrase used in advertising campaigns to promote specific products, services, or initiatives. Have you ever thought about the differences between these three concepts?