Check out Brian's latest article How “frictionless checkout” factors into the NBA fan experience at recently renovated or constructed arenas. Explore InfoTech's Executive brief that explores what the technology is, and how it benefits the organization. This report includes value chain analysis and journey mapping, with a complete vendor landscape assessment: https://lnkd.in/gbnHWWVs InfoTech Research Group #frictionlesscheckout #fanexperience
Tech trends researcher and writer. Published on Forbes Tech Council and Spiceworks Insights. CIO advisor. Toddler wrangler.
Ever watch an NBA game and notice that most of the seats in the lower bowl are empty at the start of the second half? Well, half-time is only 15 minutes and that's just not enough time for nearly 20,000 fans to go to the washroom or buy food and beverage in the concourse area and get back. But NBA teams are recognizing the problem and doing more to get fans to their seats more quickly and maintain that home crowd advantage. "Frictionless checkout" vendors like Amazon's Just Walk Out is one way teams are investing in this area through renovations - or sometimes with a whole new arena. Instead of waiting in line to pay at the cash, you just grab what you want off the shelf - and go back to the game! Find out who's going all-out on tech to amp up the home crowd advantage in my latest Spiceworks article. https://lnkd.in/gypUR96M Humza Teherany Steve Reese #NBA2023 #frictionlesscheckout #fanexperience #JustWalkOut
