Hassan Moore’s Post

Meet the people behind 10.team's success! Today, we're excited to introduce Heikki, our Partnership Advisor. 👋 Let's start with a simple question: Who are you? Heikki Pohjonen, Partnership Advisor. Sports marketing and sponsorship consultant. Former social media marketing consultant. Sports fan. Ex-football player. 🧙♂️ What's your role? I aim to elevate the appeal of sports as an effective and versatile marketing platform. I also want to promote athletes as compelling influencers and develop their personal brands, especially on social media channels. My role includes strategic consulting and training in sports marketing, as well as building social media partnerships between companies and athletes. 🤩 What inspires you in sports partnerships right now? Genuine and impactful partnerships that energize brands with the unique emotion of sports. The closer integration of sports and athletes into social impact and local communities. Authentic ways to integrate partner messaging into the sport itself, and creating commercial concepts that actually are interesting to fans and bring additional value. ⚽️ What is your favorite hobby or activity outside of work? I like to go to various events, and especially music festivals and sports events are my thing! I am a fan culture enthusiast and enjoy the collective atmosphere during sports events. Following football games and fan chants is my specific passion, but I also enjoy getting to know new sports and new alternative bands. #10team #marketing #RealInfluence #RealResults #brandmarketing #sports

Time to Reintroduce Myself: What I Do and How I Can Help Your Brand Grow!📈 It's been a while since I've been active on here, so I wanted to take this opportunity to reintroduce myself and share more about the exciting roles I work in. Life has been busy, and consistency with LinkedIn has taken a backseat, but I’m ready to change that!✌️ 👉 Motorsport Manager: As the face behind “The Motorsport Manager”, I work closely with teams and athletes to secure sponsorships, manage partnerships, and help brands enter the exciting world of motorsports. Whether it’s working with up & coming racers or established teams, I take pride in driving commercial success through carefully curated partnerships. 👉 Marketing & Social Media Manager: When I’m not trackside, I’m working as a marketing & social media manager for more motorsport & automotive brands. This is where I help businesses grow their online presence through effective marketing and social media strategies. From running social media campaigns to managing paid ads on Meta & Google, I help brands reach new audiences and engage with their followers in meaningful ways. If you’re a business owner, marketer, or anyone looking to connect your brand with the motorsport industry, or you’re struggling to navigate the fast-paced world of digital marketing, I’m here to help! What I can offer: 🫶Sponsorship Management: for athletes/teams 🫶Social Media Strategy & Management: across multiple platforms 🫶Content Creation: that drives engagement and builds brand awareness 🫶Ad Campaign Management: for Meta & Google I’m excited to be more active on LinkedIn again and share more insights from my journey🙌 If you have any questions or want to chat about sponsorship, strategies, or anything in between, feel free to get in touch! #themotorsportmanager #motorsportmanagement #sponsorship #marketingmanager #socialmediastrategy #digitalmarketing

I am trying to connect with Brands Marketing Managers working in non sports sectors and sports sectors , who are interested in doing projects on sports. This is for an upcoming project we are working on, to help and improve Indians sports (offline and online). It would be helpful to connect with brand marketing managers, marketing directors, growth hackers, influencer, csr managers, international brand and so on to give their inputs for the project. We can also look at possibilities of a collaboration on the project. Please pm me if you are interested or if have any leads on whom I could connect. #sportsbusiness #sportsindustry #collaboration If people work together in an open way with porous boundaries - that is, if they listen to each other and really talk to each other - then they are bound to trade ideas that are mutual to each other and be influenced by each other. That mutual influence and open system of working creates collaboration. Richard Thomas

🏟️ Is your club struggling to fill the stands, attract sponsors, or engage fans? It might be time to rethink your marketing strategy. 📣 DIY Marketing vs. Hiring LP Sports Group: What's Better for Your Club? ⚠️ DIY Marketing: Low fan engagement 😕 Struggling to sell tickets 🎟️ Missed sponsor deals 💸 Wasted time & energy ⌛ 🆚 🏆 Partnering with LP Sports Group: Boosted fan interaction 📈 Sold-out matches 🏟️ Sponsors knocking on your door 💼 More time to focus on football ⚽ Don’t leave your club’s success to chance. Let LP Sports Group handle the marketing while you focus on the game. 🏆 Ready to Grow? Reach Out to Us Today! -- #football #footballclubs #Footballmarketing

A common theme has emerged in recent conversations with fellow marketers... Leveraging products or services through internal sales channels through sports sponsorships has been challenging, as has to measure success with them. Many have expressed the need for a more defined strategy. Sports sponsorships present a unique opportunity to generate direct and indirect revenue (depending on the sales channel). Still, it requires a collaborative approach between marketers, sales executives, management, and individual contributors. Here's how brands can effectively harness this potential: - Strategic Collaboration & Integration with Sales Channels: Marketers must work closely with sales teams to pursue a sports sponsorship. By understanding sales goals and aligning them with sponsorship objectives, brands can create tailored activations that drive measurable results. I have seen the silo between sales & marketing. Brands must make the bridge between them. - Creative Activations & Have the Proper Human Capital: Develop creative activations that resonate with the target audience. For example, a healthcare brand sponsoring a major league sports team could offer fans exclusive health screenings or fitness challenges, creating a direct connection between the brand and potential customers. Also, have a dedicated person or team working on your partnerships. I have heard this is just a 'one' job for one team member. Hire a specialist with the right skills to leverage your dollars. - Data-Driven Insights: Utilize data (quantitatively and qualitatively) to measure the effectiveness of sponsorships. This involves tracking metrics such as awareness, consideration, sales conversions, and customer loyalty. By analyzing this data, marketers can refine their strategies and demonstrate the tangible value of the sponsorship. Example: Fitness Tech Brand and Major League Soccer Here's an example of a fitness tech brand partnering with a Major League Soccer team. Here's how the brand could generate revenue: - Direct Sales: Offer limited-edition branded fitness devices to fans during games, both online and at stadium kiosks. - Subscription Services: Provide exclusive discounts on fitness app subscriptions to season ticket holders, driving recurring revenue. - Corporate Wellness Programs: Collaborate with the team's corporate partners to integrate fitness tech solutions into their wellness programs, leveraging B2B sales channels. - Engaging Content: Create behind-the-scenes content featuring players using the fitness tech, distributed through the team's social media channels to boost product visibility and engagement. By fostering a collaborative environment and aligning sponsorship efforts with sales strategies, brands can unlock new revenue streams and maximize the ROI of their sports sponsorships. We're here to help. #sportsbiz #sponsorship #heretohelp. 

You know when you're surfing, and you hit the swell of the wave just as it starts to grow. And the momentum picks you up, and before you know it, you're off and away? No I don't either - my balance is laughable. But I bet that feeling is just like the momentum here at Vertice - massive sales results in Q3, huge flurry of renewals, great Q4 pipeline generation across all channels, and most importantly, our customers are delighted. And to answer the obvious next question... yes, we are hiring. Including in marketing https://lnkd.in/e6pg5Uje

SPORTS SPONSORSHIP PROFESSIONALS: There's one challenge you guys constantly face in some way, shape, or form...and that's never having enough of the right photo, video, and creative storytelling assets that properly capture all of the sponsor activations you guys pull off on game day, in a way that drives current and future value. We have a solution for you. SPORTS CREATIVES: There's one challenge you guys constantly face in some way, shape, or form...and that's having way too many things to capture on game day and never enough time, bodies, gear, or direction to get them all captured. We have a solution for you. It's called Rally Point by BIG Creative, and it's where we let storytelling, revenue generation, and creative collaboration collide. Let us be the group that handles everything in the middle, and let us be the solution for both groups in the process. It's a concept that we've been working on with the Detroit Red Wings and the Detroit Tigers for the last 2 years. They love it...we love it...and we think you will too. Watch the video. 

SPORTS SPONSORSHIP PROFESSIONALS: There's one challenge you guys constantly face in some way, shape, or form...and that's never having enough of the right photo, video, and creative storytelling assets that properly capture all of the sponsor activations you guys pull off on game day, in a way that drives current and future value. We have a solution for you. SPORTS CREATIVES: There's one challenge you guys constantly face in some way, shape, or form...and that's having way too many things to capture on game day and never enough time, bodies, gear, or direction to get them all captured. We have a solution for you. It's called Rally Point by BIG Creative, and it's where we let storytelling, revenue generation, and creative collaboration collide. Let us be the group that handles everything in the middle, and let us be the solution for both groups in the process. It's a concept that we've been working on with the Detroit Red Wings and the Detroit Tigers for the last 2 years. They love it...we love it...and we think you will too. Watch the video. 

FUTURE PROPOSAL "E-Sports Athlete Manager": Job Description: An E-Sports Athlete Manager is responsible for overseeing and managing professional e-sports athletes. This role involves coordinating training schedules, organizing competitions and tournaments, negotiating contracts and sponsorships, handling media relations, and providing overall support to e-sports athletes to help them achieve their professional goals. Industry Context: E-sports, or competitive video gaming, has experienced significant growth in recent years, becoming a multi-billion-dollar industry with a global audience. Professional e-sports teams and players require dedicated management and support to navigate the competitive landscape and capitalize on opportunities within the industry. Skills and Qualifications: Candidates for this role typically need a strong understanding of the e-sports industry, including knowledge of popular games, gaming communities, and competitive gaming trends. Excellent communication, negotiation, and organizational skills are essential, along with the ability to work effectively in a fast-paced and competitive environment. Experience in sports management, marketing, or talent representation may also be beneficial. Job Outlook: The demand for E-Sports Athlete Managers is likely to continue growing as the e-sports industry expands and professional gaming becomes more mainstream. As e-sports organizations and teams seek to professionalize their operations and maximize their competitive edge, the need for skilled managers to support and represent e-sports athletes will increase. Challenges: E-Sports Athlete Managers may face challenges such as intense competition for talent, navigating complex contractual agreements, managing the unpredictable nature of the gaming industry, and addressing the unique needs and pressures faced by e-sports athletes. Overall, the role of an E-Sports Athlete Manager is an exciting and dynamic opportunity within the burgeoning e-sports industry, offering a chance to work closely with professional gamers and contribute to their success in the rapidly evolving world of competitive gaming.

In case you are interested