Nkembuh Natalie’s Post

Opportunity

𝐇𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐦𝐨𝐯𝐞 𝐟𝐫𝐨𝐦 𝐚 𝐫𝐢𝐠𝐡𝐭𝐬𝐡𝐨𝐥𝐝𝐞𝐫 𝐭𝐨 𝐚 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐩𝐚𝐫𝐭𝐧𝐞𝐫❓ Recently, I've been helping sports properties appoint new Partnership Managers and had a lot of interesting conversations with industry experts 💡 𝐓𝐡𝐞 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲: There is this spectrum where on one end, there are sports properties that view partnerships as more transactional, where rights are delivered and boxes are ticked ✔ But on the other end of the spectrum, there are rightsholders with a truly 𝐜𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐭𝐢𝐯𝐞 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡🤝 They work closely with their commercial partner to understand their objectives and maximise the value of the partnership. 𝐓𝐡𝐢𝐬 𝐜𝐨𝐮𝐥𝐝 𝐢𝐧𝐯𝐨𝐥𝐯𝐞: • Working collaboratively and providing creative input • Reporting on the success of campaigns to inform future marketing campaigns/activations • Proactive management of used and unused inventory/rights This shift from rights holder to strategic partner creates a win-win. Sports properties and their commercial partners both achieve greater value 🏆 𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐲𝐨𝐮𝐫 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬? 𝐇𝐨𝐰 𝐜𝐚𝐧 𝐬𝐩𝐨𝐫𝐭𝐬 𝐩𝐫𝐨𝐩𝐞𝐫𝐭𝐢𝐞𝐬 𝐛𝐞𝐜𝐨𝐦𝐞 𝐛𝐞𝐭𝐭𝐞𝐫 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬? #Sportsmarketing #Sportspartnerships #Partnershipactivation #Sport #Recruitment

So, I don't typically post explainer videos to my entire audience (especially for a specific product in development), but there has been so much meaningful engagement and an amazing response rate on this topic. Here's some info about the NIL Collective project we're working on: https://lnkd.in/g8Py5N37 DM me. #sports #marketing #sportsmarketing #business #project #hiring

#sportsbiz colleagues and friends, as I grow GRIT Public Relations, I want to connect with more reputable sports marketing agents who are comfortable operating in the #nameimagelikeness space. If anyone comes to mind, please tag them in the comments or share this post with your network. #LinkedInSports

The industry of sports management is becoming increasingly specialized and diverse. Roles range from financial advisors and marketing experts to legal professionals, public relations agents, and professional talent scouts. https://ow.ly/503F30syNaZ #sportsmanagement #sportsagent

opportunity

People often have this notion that organizing a sports tournament isn’t that hard. Well, they are totally wrong! As someone who has been there and done that, both at micro levels and international levels, I can tell you it’s extremely, extremely hard. Back in the days, while I was sitting at one of the most iconic stadiums, reflecting on all the countless hours my team and I had put in, it struck me just how much effort goes into making these events successful. The adrenaline, the excitement, the atmosphere- it’s all electric, but beneath that lies a world of meticulous planning and coordination. To pull off a successful tournament, one needs to: ✅ Manage players and Handle player delegations ✅ Manage logistics ✅ Negotiate broadcast rights ✅ Create marketing strategies ✅ Enhance hospitality & fan experience ✅ Coordinate press and media ✅ Oversee operations ✅ Build sponsorships & partnerships You see, it is just too much work, and to be honest, it is very tiring too! But what makes it super enjoyable is that moment when everything comes together from the cheers from the crowd, the thrill of the game, to the satisfaction of knowing you played a part in creating those unforgettable memories. Those are all the things that make all that hard work worthwhile! And as they say- "Success is the sum of small efforts, repeated day in and day out." P.S. What are some of the efforts you believe contribute to success in your field? #work #challenges #sports #success #growth

This past week in Andy Clark's Sponsorship Marketing class, Tricia Murphy talked about sponsorships in the entertainment space. At United Entertainment Group where Tricia works now, the clients are mainly from the entertainment and sports world. Tricia was able to walk through slides about UEG and the activation possibilities based on the client. Tricia was able to talk about her role and communication with international clients and other UEG offices around the world. The brainstorming process for the client may start with Tricia's team and push out to local offices to curate the activation to the specific area of the world. Creating activations is crucial to a successful partnership. Tricia mentioned, "It's not strategic if it's not fully integrated". A standout activation strengthens the partnership. Tricia left us with some helpful career tips. It is important to come prepared during an interview. Doing background research especially about past campaigns. Absorbing information and finding things to build qualifications may be beneficial for a future position. #UEG #depaulsportsbiz #sportsmarketing #entertainmentindustry #sportsbusiness #depauluniversity #globalbusiness #sportsindustry

Want to break into F1 marketing & sponsorship? 🤔 Do you know where to get started? Let me share some key steps inspired by the latest Sector 1 Motorsport x Formula Careers podcast guest Tim Silvey, an F1 marketing & sponsorship expert 👇 Where to start? 🕵️♀️ LinkedIn 🕵️♀️ Formula Careers 🕵️♀️ F1 Teams’ websites 🕵️♀️ Motorsport agencies/sponsors Networking is key: Many jobs are found through connections in motorsport! - Reach out to people working in F1 sponsorship/marketing - Engage with content creators, podcasts, and influencers - Share your interest in sponsorship and marketing with your network Who should you look to connect with? People who: - Work in F1 marketing & sponsorship - Are influential in the motorsport business - Share similar career goals How to approach? - Attend industry events - Send a friendly message through LinkedIn - Engage with their posts to build a connection - Ask for advice but DON'T be pushy - motorsport people are busy people! What to include on your CV if you're applying for roles? Relevant marketing or sponsorship experience But you’ve never worked in F1? No worries! Include: 👉 Volunteering with motorsport organisations 🏁 Sponsorship work for local or grassroots sports 🏁 Motorsport-related social media or fan sites 🏁 Involvement in sports events or non-profits Demonstrating experience in sponsorship/marketing within any sport will show you're capable of doing the job! 🎯 FC tip: Tailor your CV for every role! Highlight how your experience fits the demands of the specific job you’re applying for. If you've got any questions, pop them in the comments below, I'm always happy to help! Want tips from the legendary Tim Silvey on how to get your foot in the door? Listen to the full episode here. Don't miss it, your future career might depend on it: 👉 https://lnkd.in/e3UH3pvE 🎧 #f1 #marketing #sponsorship #motorsport #jobsinmotorsport