Hatch’s Post

Who knew? Cleanliness is both sexy and good for the soul?!? 😍 😎 Whirlpool is taking to social media with dating-related video content to encourage consumers to clean up their dating profiles by emphasizing how well they perform household chores, according to a press release. The kitchen and laundry appliance marketer partnered with seven bachelors to swap out their existing dating profile photos, including pictures taken at the gym, with shots of them doing household chores. The bachelors saw on average 79% more DMs and 46% more matches compared to a three-week period prior to the experiment.  Research conducted by the brand shows equity around house chores was important for 94% of singles seeking a partnership. The ability to do basic household chores was a top priority among 91% of those looking for partnership. https://lnkd.in/gj9X4eDU

🌟 Do you want to increase your ROAS by 76%? Here's an example: Little Sleepies, a children's sleepwear company, did it by creating product-focused videos that connected with their target audience and built trust. How did they do it? 🎥 The videos were engaging and easy to understand: Parents could quickly see how Little Sleepies' sleepwear would benefit their children. 😊 The videos showed the sleepwear in action: Parents could see how comfortable, safe, and fun it was for their children. 👪 The videos were created by people who understood the needs of parents. Parents felt more confident buying Little Sleepies' sleepwear because they trusted the recommendations of other parents. Want to see the results? 📈 59% increase in click-through rate 📈 76% increase in ROAS 📈 34% decrease in cost per acquisition How can you create product-focused videos that help you achieve these results? 🚀Follow these tips: 1. Make sure your videos are engaging and easy to understand. 2. Show your products in action. 3. Target your videos to your target audience. 4. Create your videos with people who understand the needs of your target audience. Ready to increase your ROAS? Start creating product-focused videos today! #DigitalMarketing #SocialMedia #VideoMarketing

The "Clean Girl" is dead. What does this mean for better-for-you and natural brands? Over the past six months, some excellent pieces have taken down and predicted the end of the "Clean Girl" trend on TikTok and Instagram. But it wasn't until summer of this year that I saw a clear emerging alternative to this Gen Z aesthetic devoted to performative self-care. And so enters the "Feral Girl." She's been around since summer 2022, but her powers are now clear. Feral Girl is an acknowledgment that smoothies and yoga can't fix the problems that our post-pandemic world faces. In her view, we may as well have a good time and not care what anyone else thinks. Dance all night. Devour fast food. Live your best life. Cigarettes are cool again, and the Feral Girl has a light. So what's a natural brand to do? First off: get honest with this demographic shift. While we shouldn't take the Feral Girl trend as gospel, the numbers don't lie on Gen Z buying habits. Raised in the most health-conscious consumer economy in human history, Gen Z prefers Cheetos, and they're not afraid to admit it. Only once we've accepted this consumer shift (with maybe a salute to Millennials' reliable penchant for virtue signaling), we can respond to this new consumption landscape. In a category that has reached peak earnestness, this is a moment for courage. I, for one, am looking forward to the return of irreverence. And maybe a large serving of fries.

Today’s #Friday5 looks into how TikTok is shaping beauty trends💄✨ With 62% of Gen Z saying it influences their beauty purchases… And did you know that just 15.9 minutes of exercise can boost your mood? 🏃♂️✨ Let’s get moving this #MentalHealthAwarenessMonth! Watch to discover all this & more ⬇️ #TikTokMadeMeBuyIt #MarketingInsights #BeautyTrends 

I came across this article discussing the latest TikTok trend that has me both baffled and concerned about the direction our generation is heading. It appears that the obsession with anti-ageing has reached a new level, with young people now turning to straws designed to prevent wrinkles. Yes, you read that right – straws! 🤔 😬The article highlights the growing trend of young social media users buying into the idea that addressing perceived flaws must happen before they've even begun. A 14-year-old's viral TikTok showcasing an extensive skincare routine solely focused on maintaining a wrinkle-free complexion sparked widespread criticism, with many expressing fears about the unnecessary pressure on young people to conform to unattainable beauty standards. The pressure to look flawless from a young age is alarming, and it's disheartening to see how social media plays a role in this phenomenon. 🔄What struck me most is the paradox within Gen Z, beautifully highlighted in recent Gen Z Masterclasses by CARLA de PREVAL and Margaux Nardini. While we champion authenticity and celebrate our flaws, there's a simultaneous obsession with altering ourselves, resisting the natural ageing process. It's a perplexing contradiction, and it aligns with our generation's reputation as the "depressed generation." 🚨Asking the question "WHY?" is powerful. Why are we getting so obsessed with these trends, and what impact are they truly having on our well-being? Let's reflect on the Gen Z paradox – embracing authenticity while succumbing to societal pressures. Instead of blindly jumping on every trend bandwagon, especially those concerning our bodies and self-image, let's educate ourselves and encourage others to do the same. Ageing is a natural process, and there's beauty in embracing it. #genz #tiktok #tiktoktrends #trends

The latest TikTok trend points to Gen Z’s obsession with anti-ageing. With more social media users buying into the idea that perceived flaws must be dealt with before they’ve even begun, young people have turned their attention to a new product which promises to offset any future lip creases: a straw designed to prevent wrinkles. It’s no secret that Gen Z is obsessed with anti-ageing. Earlier this year, a 14-year-old went viral on TikTok for sharing a multi-step skincare routine with the sole focus of maintaining an entirely wrinkle-free complexion later down the line. This, understandably, received widespread criticism on the Internet, with many vocalising fears that young people are feeling unnecessary pressure to conform to unattainable beauty standards. ‘Just know that if you ever see me drinking out of one of those anti-wrinkle straws, I have lost the fucking plot,’ says TikTok user @essiedennis. Get the lowdown on www.thred.com every day, we don't miss a beat! #genz #tiktok #tiktokmarketing #tiktoktips #trends #beautystandards Sofia Phillips Charlie Coombs https://lnkd.in/erXDM6K9

The age of reason: Ulta released its latest report and wowed me with the fact that Gen Alpha now starts experimenting with beauty products at age 8! Interestingly, even 30% of boys say they are "very interested" in beauty and personal care. These tiny shoppers have clear opinions and specific brand preferences, with 97% agreeing that “skincare is self-care.” Furthermore, market research company Circana notes that millennial households earning $100K+ with kids spent 10% more on beauty products than those without kids. ** How will these trends influence your brand strategies? ** #beautyindustry #beautybusiness #genalpha #personalcare #beauty #trends2024 #marketingtrends #ulta

The recent TikTok trend targeting young girls at Sephora sheds light on a larger issue: the beauty industry's influence on tween self-esteem. This goes beyond shopping habits, touching on deeper concerns like mental health and the impact of social media on young minds. 👨👩👧 For Parents: 1️⃣ Stay Informed: Understand the content your child is exposed to online. 2️⃣ Manage Social Media: Consider delaying access and monitor usage. 3️⃣ Simple Skincare: Encourage basic, age-appropriate skincare routines. 4️⃣ Rethink Beauty Shopping: Limit frequent trips to beauty stores, focusing on inner beauty and self-confidence. Let's guide our children through these formative years with a focus on healthy self-image and resilience.

This post is not NSFW 😉 Nostalgia is such a great marketing weapon. I would often jokingly say that I could watch Teleshopping ads for hours because they’re so entertaining and just weirdly captivating. 📺 What’s a common denominator between all breakthrough campaigns? No price for guessing. The Writing. ✍️The ability to strike a chord with your audience comes from a deeper understanding of knowing them. Really well. #Boldcare of course has big marketing bucks, but very smartly executed. Maximising on your talent is also a talent. The brand recall value is multiplied by launching campaigns tactically in a time frame. 💰 Indianising Johnny Sins in a Kurta is a moment for the books. The film is a tasteful parody with a dash of comedy. Shot on an almost negligible budget. So much so that the doctor, patient and scientists are all same. Sins 😂 So, what’s new? We’ve seen various brands in past using the classic format to spin stories of 'before and after' and resorting to the Teleshopping style. It again ties back to knowing your customer. Bringing in Johnny for a male sexual brand is a pop culture phenomenon echoing social proofing to its peak. 🚀 To be able to start a dialogue without awkwardness around sexual wellness is a personal win for me in all of this! Finally, the category is getting the attention, awareness and acceptance it deserves. Consumers are being heard, and investors are taking notes. 🗣️ You guys crushed it Rajat Jadhav Mohit Yadav Rahul Krishnan Harsh Singh Devaiah Bopanna Tanmay Bhat Moonshot! 👏 Ps: MBA is well, overhyped. #marketing #sexualhealth