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an ad is only as good as the client. agency talent is secondary because the client who knows what he/she wants will eventually find the agency with the same wavelength. here's a classic example of a client who knows what to spend on. ✊

Would you believe me if I told you that an ad can be life-changing? Well, it happened to me. One day when I was an intern back in 2014, the team took me to a studio specializing in radio ads. I met some cool folks, learned stuff, etc. But when one of the staff knew I was a finalist for an ad festival, he let me listen to a radio ad that was already submitted for the festival. I entered the festival for students, so I was in a different category for the radio ad. I was stunned. It was so brazen and daring, but immensely funny and relatable at the same time; something that wouldn’t be able to be aired to the public without risking severe backlash from the people in Indonesia. The product? A supplement for men, particularly for “nighttime activity”. The idea? When would your SO be unable to say “no”? But it was so good. There was no music, only a conversation between 2 people followed by a hook. But again, it was so good. “This one will win,” I told the kind studio staff. And lo and behold, that radio ad snagged a gold medal in the festival. Through the sheer power of copywriting, that radio ad made me desire the same power. “How can I master the art? How can I be like those who wrote the script?" That single moment cemented me on the path of a creative professional. #copywriting #advertising

Known for its exceptional storytelling in crafting advertising campaigns, Narrow Door has recently collaborated with TamJai Yunnan Mixian #譚仔雲南米線 for the launch of #燉排骨螺片配哈密瓜爵士湯米線. This campaign is another testament to their storytelling power. Here are some campaign highlights to share. Product Story: #爵士湯 is a luxurious, classic Hong Kong soup crafted primarily from conch slices (螺片) and cantaloupe (哈密瓜). This special soup was named after a nobleman (授勳爵士) who enjoyed a bowl of it every day. As such, the product is positioned as an affordable luxury mixian (#輕奢級米線), with a campaign headline of “For a Taste of Rich”. Main Video Storyline: Performing through his fluent British English, Uncle Siu portrays a nobleman (Sir) with a secret family recipe for #爵士湯. In a delightful twist from TamJai's usual down-to-earth image, the campaign brings the TamJai Jeh Jeh #譚仔姐姐 into the upper class! For the first time, #譚仔姐姐 play the roles of English maids, creating a humorous contrast with their English and Uncle Siu’s fluent British English. This dynamic emphasizes the premium nature and unique positioning of the product. Teaser Video:  TamJai Jeh Jeh #譚仔姐姐 was quickly learning British English from Uncle Siu, progressing from their “TamJai English” to fluent British English in just half an hour. This humorous scene leaves the audience eagerly anticipating the full story. You can watch the teaser attached to this post (with the speaker on). Can’t wait to watch the main video? Please check it out in our next post. Creative: Narrow Door, one of The Bees Founder: Terry Tsang #TamJaiYunnanMixian #UncleSiu Narrow Door #TheBees_VideoMarketing

How do you write a good Ad ? (Not everyone will agree) We are a true creative centric agency with data oriented mind. We look data and challenge ourself what if we could do this and that. We consider pattern, not to follow but to disturb. That's how we create sensational campaigns for big brands and small in the good times and bad. You should try for your brands too. PS: Share me your thoughts in the comment. MCIX Asia Pacific www.mcixagency.com #MCIX #Agnecy #Advertising #Content

Every new client brings the inevitable question: what more, what better? As a copywriter, I found the answer with FMCG brand Nourish through an innovative music contest, the first ever online music contest by an FMCG brand post-COVID. You might wonder, music and food together? But at LBC - Ad Agency we ensured it made perfect sense. Leveraging the digital surge, we engaged 8-18-year-olds in singing the brand’s exclusive nutrition jingle. This initiative not only boosted brand recall and engagement but also discovered the next sensation to feature in a music album with Kailash Kher. How we went beyond:  1. Strategic move beyond targeting the immediate consumer.  2. Instead, tapping into future generations—a step many brands overlook. #NutritionKiSargaam #Brandcampaign #Adfilm #Advertsing #Breakingstereotypes

Think your content is universal? Let’s talk cultural sensitivity! As a digital marketing agency working with global clients, it’s crucial to be mindful of cultural differences. Here’s a simple tip: Always ask your clients about the country and audience you’re targeting. Understanding their culture helps you create content that truly connects. Every culture has its nuances, from humor to holidays. What’s funny in one place might not be funny somewhere else. Knowing these little details can help you avoid misunderstandings and make your content more relatable. Being culturally sensitive isn’t just about avoiding mistakes; it’s about showing respect. When you respect your audience’s culture, you build trust and create stronger connections. At AimGlobal, we work with clients outside India and make sure to respect their time. We manage our time efficiently and remain available for our clients, even beyond regular shift hours if needed. Neha Fathima Onfyx NSRCEL #contentcreation #culturalsensitivity #globalwriting #respectdiversity #writingtips #contentmarketing

What better time to share this ad than the peak (hopefully) of this scorching summer. #GoodAdsMatter Grab’s recent summer campaign was not only committed to sell its services but also to encapsulate the collective south Asian heat wave experience in a single 90-second ad, and what do you know, we couldn’t help but find ourselves relating and laughing at our own pain. What might seem like an exaggeration to our folks living in the Temperate Zone is, in fact, a narrative that precisely captures the feeling of summer, if not a little down-played! The creative liberty to dramatise it beyond practicality is exactly what makes the ad resonate with the audience so sincerely. The humour, although confrontational and hyperbolic, much like most Filipino or Thai ads, the nuanced insight and treatment of the script reveals Grab to be a brand that truly understands its local customers! Through a story that introduces us to an endearing man simply trying to get by his day, as he sweats in tens of litres, Grab ingeniously establishes itself as the ultimate saviour against all summertime sadness! Titled “No Sweat Summer”, the ad was launched at just the right time in the Philippines to hit the audience closest to home. 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟯𝟬𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 - https://lnkd.in/dg3JEGpK Country: Philippines Year: 2024 Brand: Grab Marketing Team, Art Director: Lovette Bartolome Agency: GIGIL Chief Creative Officers: Badong Abesamis & Herbert Hernandez Producer: Rungtawan Nanthasaen & Jeigh Pengson - Santarina Creative Directors: Leslie Cua & Jordan Constantino Senior Art Director: Heninah Salud Senior Copywriters: Zion de la Pena & Eunice Tria Casas Copywriter: Angel Lyka Agustin Art Director: Jeremy Palac & Demy Pangilinan Production Company: FACTORY01 Co.,Ltd. Bangkok Director: Wuthisak Anarnkaporn Director of Photography: Abhisit Prasongsup (𝘊𝘳𝘦𝘥𝘪𝘵𝘴 𝘢𝘳𝘦 𝘤𝘰𝘯𝘵𝘥. 𝘪𝘯 𝘵𝘩𝘦 𝘤𝘰𝘮𝘮𝘦𝘯𝘵 𝘴𝘦𝘤𝘵𝘪𝘰𝘯) 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗦𝘁𝘂𝗱𝗶𝗼𝘀. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! –––––––––––––––––––––––––––––––––––––––––––––––––– 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 𝗶𝘀 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝟭% 𝗰𝗹𝘂𝗯 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗶𝗻𝗴𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗔𝗱 𝗠𝗮𝗸𝗲𝗿𝘀 𝗮𝗹𝗶𝗸𝗲! 𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗲𝗿𝗲 - https://lnkd.in/dtrkzyaa #Grab #NoSweatSummer #Advertising #Branding #Marketing #PurposeStudios #PursuePurpose

Ten months ago, Tash set herself a challenge to ‘master’ Tiktok, and to launch a new brand “The Notting Hill Company” - with no followers, no social profiles and not even a single t-shirt in stock There was just one significant hurdle - TikTok’s voracious appetite for video content is a significant hurdle to getting started - very different to Facebook, where you could launch a brand or personal brand following a simple production of six assets, a mix of images and video. It was clear that this channel had risen to become a dominant force - even Netflix had named Tiktok as a competitor. Likewise, its ability to power success for those brands and businesses that mastered it was clearly evident. And ten months later, it’s safe to say that Tash had learnt a lot. She posted over 200 videos a month launching the Notting Hill Company without ANY ACTUAL products. Within 3 months, she had achieved nearly a million impressions and 601,000+ video views, and opened a shop on Portobello Road. In terms of how she managed to post 200 posts a month, Tash established offshore talent centres in the Philippines and Serbia, integrating AI and using cutting-edge technology to amplify our editors' capabilities and radically increase briefing, feedback and sign off times. Through meticulous training and rigorous selection processes, she created 'The Edit Squad' – a team where only the top 20% of applicants are accepted, ensuring unparalleled proficiency in video editing, so you can benefit from a collaborative approach with full control over your assets, a select team of top editors trained in your brand's style, ready to deliver content quickly without resource constraints, scalable production, and an increased higher brand visibility. Find out more about the edit squad: https://lnkd.in/eiMMUFtY

Meet Neil! 🙋♂️ As Atlantean’s newest recruit, our Senior Content Editor, Neil Henty has already secured loads of strong coverage online for many of our clients. A music lover and wordsmith, Neil is responsible for much of the written output on behalf of our external clients. This involves writing news stories, conducting interviews, putting together newsletters, researching and writing features, and working with clients to produce press releases. All in the Atlantean spirit of connecting people to water through creative content. 🌊 A bit on his background: Neil joined Atlantean in March 2024, having previously set up his own editorial business working with clients in varying sectors, including some in water. Before this, he was a magazine editor for 15 years having retrained as a journalist after leaving a business analyst role in the news group at Reuters. 💬 A favourite quote to live by: “I’m going to have to go with something my father used to write in all my birthday cards when I was growing up, I didn’t know where it came from, or that it was actually two different things joined together, for a long time. We’re both huge music fans, so it makes a lot of sense in that context. He would write: ‘May the road rise with you, and may you stay forever young.’ I thought it was his 60s poetry-writing hippy side making a reappearance, but you may recognise the two parts here. The first part, May the road rise with you, is the chorus from a song by a group called PiL (formed by John Lydon after he left the Sex Pistols), while the second part comes from the song, Forever Young, which was written by Bob Dylan for his then young son – ‘may you stay forever young’. Though not a typical inspirational quote, I think both are such lovely sentiments and to combine them into one message full of hope for your child and their journey through life is pretty special, at least in my opinion! I often think of that message”. #meettheteam #digitalmarketing #contenteditor #water #climatetech #watertech #digitalcontent #seniorcontenteditor

🌍 Localizing Global Content in Personal Care & Beauty: Strategies and Challenges 💄 Happy Monday! An ex-colleague and I had a conversation that inspired this article. We discussed the challenges of driving growth for personal care and beauty with a shrinking marketing budget and the importance of harmonizing global content to save money. However, this may not be the right objective to focus on in the first place. In today's global market, personal care and beauty brands face unique challenges when adapting their content for diverse audiences. Understanding these challenges and developing effective strategies is key to success. I have just published a new article that delves into this topic, exploring how brands can navigate the complexities of localization while staying true to their global identity. You can read the full article on my blog. Let's keep the conversation going! Share your thoughts and insights in the comments below, and don't forget to follow me for more in-depth content on industry trends and strategies. #PersonalCare #BeautyIndustry #Localization #GlobalMarketing