Havas Lynx’s Post

Better late than never. I can't express how humbled and excited I am to have contributed my time as a judge for the 2024 United States Effie awards back in February. In their own words: Effie Worldwide leads, inspires and champions the practice and practitioners of marketing effectiveness globally. Known worldwide as a symbol of achievement since 1968, Effie steers the future of marketing success through education, awards, ever-evolving initiatives and first-class insights.

Creativity. Effectiveness. Together. We’re always striving to create exceptional experiences for our customers, online and IRL. That’s why we’ve entered into an agreement to acquire the commercial assets of Effie, the global benchmark in marketing effectiveness. Subject to regulatory approval, Effie will join the LIONS Division; home to Cannes Lions International Festival of Creativity, WARC, Contagious and Acuity Pricing (formerly Brand View). We’re bringing together these interconnected worlds of creativity and effectiveness to create a new powerhouse in marketing for the global community. But that’s not all. We’re planning to supercharge Effie not-for-profit Effie Worldwide, Inc. to create The Effie and LIONS Foundation, Inc., subject to regulatory approval. With training for all marketing students, especially those under-represented in the marketing community, we will preserve and transform Effie’s impact to date, educating the next generation of marketing talent and ensuring the future health of the industry. Find out more: https://shorturl.at/9uyPL #Creativity #Effectiveness #Marketing

EFFIE INDEX 2023 Regional Rankings Are Out! Congratulations to Landmark Group, K-Lynn, Publicis Groupe, Leo Burnett, Leo Burnett MEA (Middle East & Africa) and Science & Sunshine for topping the annual ranking of the companies behind the region’s most effective marketing efforts. Stay tuned for the breakdown of regional leaders in each category! The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and winner data from Effie Awards competitions around the world. Announced annually, it is the most comprehensive ranking of marketing effectiveness. For more details on the 2023 worldwide and regional rankings, visit - effieindex.com #MarketingEffectiveness #Marketers #Creatives #Advertising #Awards #MENAEffie #AwardingIdeasThatWork #Awards

EFFIE INDEX 2023 Global & Regional Rankings Are Out! Congratulations to AB InBev McDonald's Omnicom McCann Worldgroup AlmapBBDO GUT Buenos Aires for topping the annual ranking of the companies behind the world’s most effective marketing efforts. Stay tuned for the regional leaders! The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and winner data from Effie Awards competitions around the world. Announced annually, it is the most comprehensive global ranking of marketing effectiveness. For more details on the 2023 worldwide and regional rankings, visit - effieindex.com #MarketingEffectiveness #Marketers #Creatives #Advertising #Awards #MENAEffie #AwardingIdeasThatWork #Awards

Join us on Tuesday 14th of May Learn about Blueprint for Brand Growth - an evidence-based framework for the marketing strategy #BlueprintforBrandGrowth

Great webinar about brand growth strategies and how to identify what areas to focus on. Worth the time if you are available to tune in!

Very excited to be a judge for The Effie's this year. Here are my 4 big takeaways after letting my experience sink in: Strategists don't network enough. It's easy to become isolated in our worlds. Get out and pick more brains! You never know where a new approach to attacking a problem could be hiding. It's a good prescription for imposter syndrome too 😉 A good idea is only as strong as the environment it lives in. A smart comms strategy is paramount to making any idea sing in our extremely fragmented digital lives. Selling a client on a crazy idea takes masterful (and simple!) storytelling. How can a simple insight drive massive results? What connective tissue is needed to get your partners to see an opportunity the same way you do? Strong client relationships matter here too. Building trust and excitement with smaller projects can go a long way in the end game. Never copy & paste your case studies. Take the time to hone, simplify, and romance for the category you're entering work in. The story of how a campaign came to be is just as important as the idea itself. Big results mean nothing without context. Simplicity is also key here. Remind yourself judges are going through piles of submissions. Best of luck to all of the entrants this year. I'm not envious of the tough decisions the final judges have to make!

Industry awards are everywhere... I say, sitting in the sunshine in the south of France 👀, but do they really matter? Beyond the glitz, they can boost morale, attract business, and validate hard work. Yet, with rising costs, is it time to demand more? Are awards just for show, or do they prove true success? With entries at Cannes Lions shifting towards effectiveness, it’s clear agencies seek proof that their strategies work. This year, entries into the Effectiveness category hit record highs. The shift towards effectiveness is not just a trend but a necessity. Agencies and brands are chasing proof of real impact, not just shiny trophies. I caught up with Laurent Simon, Susie Walker, Pablo González de la Peña, Brent Nelsen, Guy Melzack and Matthew Waksman who emphasise that awards should showcase how creativity drives tangible value for brands and society. Link to full article in the comments! #awards #advertising #canneslions #brands #creativity #effectiveness

The allure of Business Award recognition is undeniable. For Australian businesses, it represents a golden opportunity to shine a spotlight on their accomplishments, bolster brand reputation, and attract new customers. However, with a myriad of awards programs available, selecting the right ones can be a daunting task. This article will guide you through the process of identifying the right awards programs and categories that perfectly align with your business’s unique strengths and expertise. ➡️https://lnkd.in/gHb3EpA6 #awards #businessawards #categories #pr #win #findingtherightfit #whyawards #growth #challenge #inspo #success #blog

Loved judging at the Effie UK awards again last week. These are my favourite awards as they are the ones where ROI and business outcomes is the key metric of success not creativity. In fact you are briefed to watch the work after you have read the paper so you aren’t led by it. At Merlin Entertainments marketing has always had a commercial & sales remit to drive the P&L with multiple levers across price, promotions, channel mix, product development and guest experience. Marketing investment has a significant impact on our business & so do other levers and uncontrollable factors like weather, inbound and outbound tourism. It was fascinating to see at the shortlist stage how few papers really understood the place that marketing plays within all the drivers of performance or indeed what an industry leading ROI is. It's tough to get shortlisted so please be extremely proud if you do. Equally if you are an agency strategist or upcoming marketer who wants to go far remember your role is to understand the whole business, customer insight and the place of marketing within that not just the contribution of the advertising