Havas Media Network’s Post

Today, Havas unveils #Converged, a strategic, integrated plan for meaningful solutions powered by data, technology, and AI. Read more below to hear about how this transformation will fuse capabilities across Havas for a future-thought and client-centric approach! #HavasProud #Together

Havas Play's The Road to LA 2028 report analyzes key insights from the Paris 2024 Olympics to guide your brand's strategy for LA. The number two takeaway? Stick to what makes you shine. 🌟 Read the full report below for more top takeaways: #HavasPlay #PlayWithMeaning #2028LAOlympics

The Hidden Story by Havas Play 🇫🇷 and L'Enfant Bleu continues its momentum with a recent win at this year's ADWEEK Media Plan of the Year Awards for the Best Cause Marketing Campaign Spending Less Than $1 Million! 🏆 In an age of social media where increased connectivity and sharability pose threats to child safety, L'Enfant Bleu —whose mission is to fight child abuse and raise awareness in France— created a children’s book that secretly alerts parents to the risks of “sharenting.” Read more about this meaningful campaign and the full list of winners here: https://lnkd.in/eY9_DY9s #HavasProud #MeaningfulMedia

Today we highlight the category Best Use of Data & Analytics of The 2024 Mx Awards. This category awards entries that demonstrate the best use of data, analytics, and programmatic approaches. These campaigns bring proprietary and highly relevant marketing insights to the advertiser through exceptional use of real-time dashboards, innovative data visualization, algorithms, and more. Congratulations to Havas Media Network USA for winning Gold in this category for their campaign with PUMA! They developed a first-in-class Nested Model methodology designed to comprehensively explain the impact of marketing on brand & sales and quantify the brand equities impact on sales. #HavasProud #2024MxAwards #MeaningfulMedia

Congratulations to Universal Music Canada's Noah Kahan on launching his Busyhead Project mental health foundation in the UK. Since launching in the US in May of 2023, the foundation has raised over $2.5 million in conjunction with Kahan's nationwide tour, supporting 55 local nonprofits in the US, Canada, and Mexico. We're hugely proud for Havas Media Network to have been a part of one of those initiatives last year, which raised money for The Unison Fund through a creative phonebooth where fans could leave Noah a voicemail before a live performance in Toronto. https://lnkd.in/egmCUvcS Learn more about this meaningful campaign with Universal Music Canada here: https://lnkd.in/eRyzEmkC To donate or get involved with The Busyhead Project, visit the organization's website: https://lnkd.in/ecingrTw

Havas Media UK’s Chief Growth Officer, Nick Wright, has been driving significant transformation by introducing a ‘squad’ system, revolutionizing how the agency approaches new business. 📊 Integrating marketing, lead generation, PR, and sales functions and teams into three specific 'squads' to support new business generation has seen success in the agency’s recent new business record and overall client retention. Read more about Wright's growth strategy on The Drum here: https://lnkd.in/gZEy7wUh

Check out Havas Play's 12 key takeaways from the Paris 2024 Olympics as we begin the road to the 2028 LA Olympics! #HavasPlay #PlayWithMeaning

Today's category spotlight of The 2024 Mx Awards is Best Mx eCommerce. This category recognizes projects that have a clear end goal of increasing the brand’s incremental revenue/transactions or market share. Judges looked for a clear vision and ecosystems around commerce pillars. Congratulations to Havas Market UK for winning Gold in this category for their campaign with JDE. Crafting a Connected Commerce strategy encompassing Brand, Performance, and Ecommerce, this well-timed television advertising campaign, followed by BVOD, established holiday season momentum. Utilizing multiple channels to reach a larger audience. #HavasProud #2024MxAwards #MeaningfulMedia

In an interview with Campaign Canada, Louise Simkin, newly appointed President of Havas Media Network Canada, shares her excitement about taking on the role. "I love an underdog story,” said Simkin. "I'm excited to put my foot on the accelerator and see what we can achieve here, because we've developed something unique in this market." Read the full interview and news of this appointment here: https://lnkd.in/dKX5Vhnf #HavasProud #NewAppointment