Tomorrow, Havas Media Network will be live at #ATSLondon2024, diving into a groundbreaking study that directly links brand outcomes with attention using both attention models and large-scale survey data. 🧠 ⚡ This panel discussion will explore how attention impacts memory, featuring exclusive insights from research across 9K brand lift studies. Speakers include Mike Follett, CEO of Lumen Research, Anders Lithner, CEO of Brand Metrics, Jonathan Waite, Global Managing Director of Mx, and Deanna Ho, Global Head of Digital at Havas Media Network London. #Data #Tech
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Performance Marketing | Analytics | Digital Strategy | Social Media | PPC | SEM | Programmatic | Affiliate | AI and Metaverse Enthusiast
Interesting insights to look forward to 🤩! How will AI impact brand and audience interaction going forward, with the rapid adoption rate of AI technologies? #performancemarketing #digital #dentsu
As the media landscape undergoes profound transformation, there has never been a better time than 2025 to make an impact. Don’t miss out on the trends that will define the next era of media. Download The Year of Impact | dentsu #2025MediaTrends now and get ahead 👉https://lnkd.in/eVC-Vsvh
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‘Integrated Marketing’ advocate, driving business impact | Brand building & strategy | Experienced in Global Marketing ops & Transformation | Problem-solver I Marketing Leader with diverse experience
80% respondents feel #Health & #Wellness is the most important factor in their lives as per our newest research….. Don’t miss out this and other interesting finding in this multi-country( including India 🇮🇳 )media research. Havas latest research study: "2024 Society Says: Consumer perspectives on culture and media in an ever-increasing personal world," we see changing societal themes impacting citizens’ lives, media channels that are the most meaningful, and how advertisers & publishers can meet expectations for responsibility. #health #wellness #marketing #branding #research
Over the past four years, Havas has researched how consumers’ expectations of media have evolved amidst turbulent times. These range from growing expectations of rigorous and transparent fact-checking and publisher support of social issues to increasing demands on brands to deliver for them personally amidst the unstable backdrop of their daily lives. Now, in 2024, our latest research study: "2024 Society Says: Consumer perspectives on culture and media in an ever-increasing personal world," we see changing societal themes impacting citizens’ lives, media channels that are the most meaningful, and how advertisers & publishers can meet expectations for responsibility. Read on to find out how the world changed since 2020 and what consumers expect from the industry today and beyond. Find below or on our website here: https://lnkd.in/ghcxpESH #MeaningfulMedia #HavasSocietySays
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Over the past four years, Havas has researched how consumers’ expectations of media have evolved amidst turbulent times. These range from growing expectations of rigorous and transparent fact-checking and publisher support of social issues to increasing demands on brands to deliver for them personally amidst the unstable backdrop of their daily lives. Now, in 2024, our latest research study: "2024 Society Says: Consumer perspectives on culture and media in an ever-increasing personal world," we see changing societal themes impacting citizens’ lives, media channels that are the most meaningful, and how advertisers & publishers can meet expectations for responsibility. Read on to find out how the world changed since 2020 and what consumers expect from the industry today and beyond. Find below or on our website here: https://lnkd.in/ghcxpESH #MeaningfulMedia #HavasSocietySays
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Consumer behavior has changed dramatically since COVID, recent research by Havas Media Network reveals a shift in what customers want: Consumers prioritize personalized products and services more than ever before. 👉 Among societal topics people care about, health & wellness is No. 1🥇 followed by the cost of living crisis 👉 Social media is the No.1 media channel among younger generations for delivering personal benefits content📱 👉 The No.1 concern to consumers is ethical and transparent use of consumer data, followed by accurate, fact-checked content🔒 Help your brand connect with your audience on a personal level. Read the full report!👇 #ConsumerTrends #MeaningfulMedia #HavasHK #HavasChina
Over the past four years, Havas has researched how consumers’ expectations of media have evolved amidst turbulent times. These range from growing expectations of rigorous and transparent fact-checking and publisher support of social issues to increasing demands on brands to deliver for them personally amidst the unstable backdrop of their daily lives. Now, in 2024, our latest research study: "2024 Society Says: Consumer perspectives on culture and media in an ever-increasing personal world," we see changing societal themes impacting citizens’ lives, media channels that are the most meaningful, and how advertisers & publishers can meet expectations for responsibility. Read on to find out how the world changed since 2020 and what consumers expect from the industry today and beyond. Find below or on our website here: https://lnkd.in/ghcxpESH #MeaningfulMedia #HavasSocietySays
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Our newest research report, "2024 Society Says: Consumer perspectives on culture and media in an ever-increasing personal world," explores how consumers' expectations have changed against a turbulent social and political background and predictions for this continued evolution in 2025 & beyond. Read on to learn about how brands can meet the growing consumer demand for trust, responsibility, and more. Alastair Baker Mitchell Long Luisa Dalli Tania Teurquetil Michael Kay
Over the past four years, Havas has researched how consumers’ expectations of media have evolved amidst turbulent times. These range from growing expectations of rigorous and transparent fact-checking and publisher support of social issues to increasing demands on brands to deliver for them personally amidst the unstable backdrop of their daily lives. Now, in 2024, our latest research study: "2024 Society Says: Consumer perspectives on culture and media in an ever-increasing personal world," we see changing societal themes impacting citizens’ lives, media channels that are the most meaningful, and how advertisers & publishers can meet expectations for responsibility. Read on to find out how the world changed since 2020 and what consumers expect from the industry today and beyond. Find below or on our website here: https://lnkd.in/ghcxpESH #MeaningfulMedia #HavasSocietySays
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Discover key insights from the Havas-sponsored Cannes panel on defeating consumer distraction. Industry experts from Havas shared innovative strategies to capture attention and build lasting connections in today's competitive landscape. Dive into the recap and unlock the secrets to standing out in a crowded market! https://brnw.ch/21wKZKo #CannesLions2024 #ConsumerAttention #partnercontent #Cannes2024
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Multiple Occurrences of Optimal Attention Drive Better Results - one of the many key findings in a rich white paper just released by Havas Media Network. 📊 We’re excited to share a white paper recently released by Havas: What Do 9,000 Brand Lift Studies Teach Us About Attention & Memory? This is the largest attention and brand outcome study in the world. And it is based on an analysis involving Havas, Lumen, and Brand Metrics, leveraging viewability, frequency, attention, and brand metrics data across billions of attentive impressions. A huge thank you to Havas for the opportunity to collaborate—we’re looking forward to the next stages of this project! 🙏 Special thanks to Gareth Lloyd from our team and David Bassett from Lumen Research for dedicating countless hours to uncovering patterns in the data! There are business implications of understanding the link between attention and brand lift! Find the link to the full white paper in the comments: #dataanalysis #insights #BrandMetrics #Havas #Lumen #collaboration #attentionmetrics
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🌟 #IpsosCannesLions2024 debrief 🌟 Want to get a preview of the biggest trends shaping our world? 🌎 Ben Page (CEO, Ipsos), Alexandre Guerin (CEO, Ipsos France) and Claire Emes (Chief Client Officer, Global Transformation, Ipsos) presented a sneak peek of the 2024 Ipsos Global Trends report at Cannes Lions last week. Ipsos Global Trends is the largest public survey in Ipsos’ history. This report is crucial for understanding customer and audience decision-making contexts. Watch now!
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🌟 #IpsosCannesLions2024 debrief 🌟 Want to get a preview of the biggest trends shaping our world? 🌎 Ben Page (CEO, Ipsos), Alexandre Guerin (CEO, Ipsos France) and Claire Emes (Chief Client Officer, Global Transformation, Ipsos) presented a sneak peek of the 2024 Ipsos Global Trends report at Cannes Lions last week. Ipsos Global Trends is the largest public survey in Ipsos’ history. This report is crucial for understanding customer and audience decision-making contexts. Watch now!
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🌟 #IpsosCannesLions2024 debrief 🌟 Want to get a preview of the biggest trends shaping our world? 🌎 Ben Page (CEO, Ipsos), Alexandre Guerin (CEO, Ipsos France) and Claire Emes (Chief Client Officer, Global Transformation, Ipsos) presented a sneak peek of the 2024 Ipsos Global Trends report at Cannes Lions last week. Ipsos Global Trends is the largest public survey in Ipsos’ history. This report is crucial for understanding customer and audience decision-making contexts. Watch now!
Associate Director, Paid Social | Paid Social Media Advertising Expert
1moCongrats Deanna Ho 👏🏽