Havas Media Network

Today, Havas unveils #Converged, a strategic, integrated plan for meaningful solutions powered by data, technology, and AI. Read more below to hear about how this transformation will fuse capabilities across Havas for a future-thought and client-centric approach! #HavasProud #Together

Winning at LA 2028 means mastering the field you’re on. With Los Angeles as the stage, brands must weave its iconic landmarks and cultural touchpoints into unforgettable experiences. 🏟️ By harnessing LA’s distinct energy, brands can captivate audiences like no one else. Discover more insights in Havas Play's guide to mastering the LA 2028 Olympics: https://lnkd.in/eyAwJBsD #HavasPlay #PlayWithMeaning #2028LAOlympics

Havas Media Network and BGF (Business Growth Fund) joined forces this week to host our first #MarketingSummit 2024 🤝 The event brought over 100 marketing professionals together from the BGF portfolio for a day full of keynote talks on the biggest themes in the advertising industry, and focused breakout sessions delving into the details around what brands should focus on now and in the future to promote growth.   Our expert speakers, including Bede Feltham, William Ullstein (YouGov), Anita Klinkosz, and Paul Bland, explored the shift away from third-party cookies in their ‘Moving to a Cookieless Future with first-party data’ panel. Meanwhile, Prose on Pixels' Paul Ward (Wardy) and Claire Higginson wowed the audience by sharing state-of-the-art innovations in #GenAI.   Sharon Baylay-Bell, former BBC CMO and current Non-Executive Chair at DriveWorks, shared her industry insights on the role of marketing in boardroom discussions as well as her key takeaways from the sessions throughout the day, with Simon Steward, Head of Digital at BGF.   Our Havas Media Network agencies ran breakouts and workshops on key industry topics including: ⚡️ Account-based marketing (ABM)   ⚡️ The future of retail media   ⚡️ Data-driven performance marketing   ⚡️ B2B content strategy   ⚡️ The power of community to drive growth   ⚡️ GenAI in action   ⚡️ Talent & influencer marketing   ⚡️ The power of partnerships   ⚡️ Social media, always on, flywheel and social commerce   ⚡️The future of organic search   This leaves us to say a huge thank you to BGF for partnering with us on such a fantastic event, as well as a special thanks to our agencies from across Havas Village London including Havas Market UK, Havas Play UK , Search Laboratory, Ledger Bennett, Wilderness - The Social Media Agency, Prose on Pixels , Gate One and Inviqa who shared their expert knowledge with an amazing spread of fast-growing SMEs.   #HMNMarketingSummit24 #BGF #BusinessGrowthFund #SMEs #Growth #HavasEvents #MeaningfullyDaring

Today, we had the pleasure of giving a sneak peek into first-of-its-kind research with Lumen Research and Brand Metrics on the relationship between attention and the drivers of brand outcomes at #ATSLondon2024!   In a panel titled "What Do 9,000 Brand Lift Studies Teach Us About Attention and Memory". Mike Follett, Anders Lithner, Jonathan Waite, and Deanna Ho explored how awareness, consideration, preference, and action intent can be impacted by the frequency and duration of attention, providing a foundation to implement attention into planning and activation tools with greater sophistication than ever before.   Stay tuned for the full release of this exciting research next week! #ATSLondon2024 #Data #Attention

This week we highlight the category of Best Use of Traditional Media from The 2024 Mx Awards. This category is open to all campaigns, which have effectively used traditional media. Entries in this category demonstrate the role traditional media played in the overall and integrated media experience / campaign Congratulations to Havas Media and Havas Creative Peru for winning Gold in this category for their campaign with Claro. In this campaign, throughout different live TV shows the hosts were interrupted by a call they couldn't ignore, even while they were on air: Mom's call. It communicated in a simple yet surprising way that "when mom calls, nothing is more important." #HavasProud #2024MxAwards #MeaningfulMedia

Samantha Dickson, VP Group Director at Havas Media Network, joined a panel yesterday at Next TV's NYC TV Week Events' Addressable Advertising Summit! See highlights below: #HavasProud

Tomorrow, Havas Media Network will be live at #ATSLondon2024, diving into a groundbreaking study that directly links brand outcomes with attention using both attention models and large-scale survey data. 🧠 ⚡   This panel discussion will explore how attention impacts memory, featuring exclusive insights from research across 9K brand lift studies.   Speakers include Mike Follett, CEO of Lumen Research, Anders Lithner, CEO of Brand Metrics, Jonathan Waite, Global Managing Director of Mx, and Deanna Ho, Global Head of Digital at Havas Media Network London.   #Data #Tech

We’re excited to welcome DMPG, a leading digital data agency, into the Havas family! This latest acquisition reinforces our commitment to driving innovative marketing solutions for clients globally, unlocking deeper value through data and technology. Together, we’re powering the future of marketing transformation. 🌐 #Acquisition #HavasProud

Havas Media Network North America welcomes Jackie Lyons as the region's first Chief Planning Officer! Reporting to CEO Greg James, Lyons plans to supercharge Havas Media’s current planning strategy by emphasizing EQ to strengthen the IQ and develop the North America network approach to Havas’ global Converged operating system. Read more on Campaign US below! #HavasProud

Ce lundi 9 septembre à partir de 18h30 les équipes d'#HavasCityLille et Madmoizelle organisent un Live Twitch avec Basic-Fit France pour parler 𝘀𝗽𝗼𝗿𝘁 et 𝘀𝗮𝗻𝘁𝗲́ 𝗺𝗲𝗻𝘁𝗮𝗹𝗲. Cliquez sur le lien dans le post ci-dessous pour rejoindre le live ⬇️🏋️