Małgorzata Węgierek, CEO of Havas Media Group Poland is once again among the jurors of the prestigious Effie Awards Europe competition! Małgorzata will evaluate and select the most effective projects from all over Europe submitted in the Best of Europe category! Read more here: https://lnkd.in/dz8qi2SB #HavasProud
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This week I got to spend a day in the same room with some of the best people in Romania’s marcom and some of the best campaigns of the year. A front row view on what a solid case for Effie looks like. Here are 4 key words that stuck with me after the experience: 1. Sacrifice – a fresh reminder to stick to the essential. So often we forget that a good campaign comes from sacrificing a lot. Other ideas, other goals, other target audiences etc. This applies to Effie cases as well. Make sure to leave out any non-essential info, since time is super short. 2. Clarity – keep the objective in mind throughout the case, the big idea throughout various executions etc. Consumers don’t have time to decode what your brand has to say and jury members don’t have time to decode what the case is about. Keep it clear all the way. 3. Passion – this one is a must. How can you build a love brand if you don’t pour a little bit of your own heart while building it? Passion shines through, even in the way the case is written. 4. Results – not just any results, but the ones that are in direct correlation to that one big objective you had. It’s all about effectiveness after all. 😊 Thank you Effie Romania. It was lovely to see old friends from the industry and to listen to new perspectives. A great learning experience, for sure. #effie #effieromania #effieawards #advertising #marcom
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Thank you Festival of Media for an amazing opportunity to be a part of the judging panel for the 2024 awards! After reading countless global entries, scoring them, watching case study videos over six hours, and having a spirited dialogue on brand work, here is what I took away: 1. There is an art to debating with people - It's a conversational sparring match in which intellectual intentions yield respectful disagreements and civil resolutions. 2. Human truths add meaning to lifeless products - Not every product from a brand has a needed purpose in our lives. The products aren't the star of the lifestyle show we all individually star in ("Previously on Being Me") and often need an injection of humanity to make it make sense. 3. Internal bias is a reflection of our absorbed experiences - That voice inside your head, the internal dialogue and debate you have within yourself to be heard, to be right, to be loudest, to be fastest, to be better, to be smarter, CONSTANTLY needs to be checked. Shelving my psychological proclivities in place of the actual definition of the award category being judged and listening to my gut instinct when it comes to inclusivity and marginalized experiences being catapulted into the mainstream via advertising. 4. The global outlook on life > the local lens on life - In other parts of the world, brands show up in a way that replaces or challenges the government. They provide philanthropic solutions for those with no way forward or connect people to possibilities that change the immediate quality of their lives. Thank you Leah Mellard for the coordination throughout the entire process! #wavemaker #awards #media #judge #panel #creative
Another superb Festival of Media Global Awards judging session took place as our leading industry experts deliberated over which campaigns should be crowned this years winners. Find out who has secured gold, silver and bronze at the ceremony taking place at Wavemaker, Sea Containers House. Get your complimentary ticket here: https://lnkd.in/eubmEQJc Thank you judges! Kimberly Phan, Kristin Oliver, Luis Pedro Estrada, Jonathan Gipson, Will Wiseman, Yvonne Gerald, Taslim Okunola, Barbara Toscano, Cobi Zhang, Lindsay Garfinkle, Esther (ET) Franklin, Matthew Mansour, Jesús Benitez
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Our 2024 Annual Marketing Report found that global marketers expect to allocate more than 63% of their ad budgets to digital channels this year—but is that investment ready to keep up with digital’s rapid pace of change? Join Ameneh Atai from Nielsen and Jorge Ruiz from TikTok at #CannesLions as they discuss how to measure success in a changing digital landscape. Register now to reserve your spot!
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Just back from the exhilarating rollercoaster that is Cannes Lions! 🎢 Days filled with encounters and experiences. Here's what I took away: Trends were everywhere. Adtech was the star of the show, even more so than last year. Panels were buzzing about addressability, retail sustainability, and CTV. CTV, or Connected TV, was the buzzword on everyone's lips. Retail and audiovisual professionals couldn't get enough. It's all about deepening customer relationships, optimizing campaign performance, and boosting the bottom line. As we move towards a world without cookies and mobile identifiers, trust-building technologies are more important than ever. Brands are jumping on board. Women in tech were also in the spotlight, with dedicated panels and initiatives. Visibility in the adtech universe is key. Fun fact: Cannes Lions is the third biggest event in Cannes, right behind the yacht and real estate shows. To wrap up, Cannes Lions was a whirlwind of insights and networking. Can't wait for next year! 🦁🎉
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📈 According to Nielsen’s 2024 Annual Marketing Report, global marketers expect to allocate more than 63% of their ad budgets to digital channels this year—but is that investment ready to keep up with digital’s rapid pace of change? Join executives from Nielsen and TikTok at Cannes Lions as they discuss how to measure success in a changing digital landscape. https://lnkd.in/eeeq3wSp
Measuring success in a changing digital landscape
events.nielsen.com
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What were the biggest trends at Cannes Lions 2024? 🌟 I personally didn't attend this year’s festival but stumbled across a short article by Lou Paskalis that outline some interesting takeaways: 📈 RMNs are booming: Retail Media Networks are capturing attention with premium experiences and first-party data. Demand set to outpace supply! 🔄 Publishers pivot: From content to commerce, publishers are now focusing on direct sales. (lower funnel) 🌍 Sustainability strides: New frameworks aim to reduce the industry's carbon footprint. At least a starting point... 🏀 Sports culture reigns: Stagwell’s "Sport Beach" underscored the power of sports in connecting with audiences. 📰 News resilience: Despite challenges, quality journalism seeks sustainable ad support. And his last point that I 100% agree with: ✨ Serendipity wins: Cannes Lions' magic lies in unexpected, valuable encounters. If you were at Cannes Lions International Festival of Creativity this year, let me know if anything else stood out to you in the comments below (where I also placed a link to the article)! 👇 #CannesLions #Advertising #DigitalMarketing #Sustainability #Innovation
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NEW REPORT | dentsu Global Ad Spend Forecasts May 2024. Uncover how major sports events and new media-tech partnerships are shaping the ad industry. Get all the details in our latest report: https://lnkd.in/e7wmSJSC #AdSpendMay2024
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It’s started! Cannes Lions has kicked off its annual festival today, celebrating the very best of the industry’s creativity. W is extraordinarily proud to have won 16 Cannes Lions campaigns to date, and this year, we are very excited to ALREADY be up for 7 more – for longstanding clients Marmite and Pot Noodle, with further shortlists still to be announced in the coming days! Creativity is of course key to campaign excellence. But creativity counts for nothing if no-one sees it. Fame therefore continues to be one of THE most important metrics, and our role is pivotal in creating and measuring that fame. Harnessing the power of earned media to generate brand fame is at the heart of what makes campaigns so successful. In a world obsessed with social media, the impact of anchor news media and marquee broadcast coverage is greater than ever. Trusted media continue to provide the most powerful measure of national zeitgeist; an accurate barometer of cultural currency and social conversation. Our job is to ensure that earned media channels are talking about our clients' campaigns – and when they do, we know that the campaign has made it! We are so proud to work alongside the teams at Unilever and adam&eveDDB on these incredible campaigns for Marmite and Pot Noodle, and we can’t wait to see how the week unfolds! #Cannes #Earnedmedia #Media #PR #Campaigns
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Chief Executive Officer at dentsu SubSaharan Africa. Founder, Entrepreneur, Builder, Mentor, Connector and Brand Growth Driver.
So proud but still driven.
Adding to Carat's amazing achievement of being elected Leading Media Agency in overall market perception in SA, according to the Agency Scope SA 2023/24 study, dentsu is ranked #2 in Relationships with Holdings Groups (Client-Agencies Relationships) & in New Business Activity (Agency Selection Process). Congrats team, this is an incredible achievement.🎉🎉 Click the link to read more - https://lnkd.in/eu7Kb9rv. #SCOPEN
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Chief Executive Officer at dentsu SubSaharan Africa. Founder, Entrepreneur, Builder, Mentor, Connector and Brand Growth Driver.
So proud but still so driven.
Adding to Carat's amazing achievement of being elected Leading Media Agency in overall market perception in SA, according to the Agency Scope SA 2023/24 study, dentsu is ranked #2 in Relationships with Holdings Groups (Client-Agencies Relationships) & in New Business Activity (Agency Selection Process). Congrats team, this is an incredible achievement.🎉🎉 Click the link to read more - https://lnkd.in/eu7Kb9rv. #SCOPEN
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