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Wrapping up the week with another perspective in our "PLAYing at the Olympics" series is David Pueyo, Head of Havas Play Spain. He reflects on the Barcelona 1992 Olympics' transformative impact on the country and shares his excitement for the upcoming 2024 event. Stay tuned for more insights from the Havas Play community on how the Olympics transform and unite. #HavasPlay #PlayWithMeaning | Havas Media Network España
Today, Havas unveils #Converged, a strategic, integrated plan for meaningful solutions powered by data, technology, and AI. Read more below to hear about how this transformation will fuse capabilities across Havas for a future-thought and client-centric approach! #HavasProud #Together
Today marks a significant milestone for Havas as we proudly unveil our new global strategic plan: #Converged. After a decade of our #Together strategy, this new chapter represents a bold step forward for our organization as we further foster global collaboration at Havas and announce significant investments. Within a fast-evolving communications landscape, Converged addresses our clients’ increasing need for cross-functional, fully integrated communications solutions driven by data, technology and AI. It will transform client experience by unlocking the full potential of our capabilities across all markets to offer hyper-personalized and meaningful solutions in real-time. Through our new groupwide Converged Operating System, fusing all our global talent, capabilities, platforms and expertise, we can make the strongest and most meaningful difference to brands and businesses. Within this transformation, one constant remains: strategic and creative excellence sit at the heart of everything we do and drive our success, as well as our clients’ growth. “I couldn’t be more excited about this transformative development for Havas. Aiming at supercharging our positive impact for our clients and contributing to shaping the future of the rapidly changing communications industry, our new Converged strategy will build even more bridges between creativity, media, production, and technology than ever before. We are building a model that is future-thought, agnostic in terms of data and tech partnerships and perfectly interoperable with our clients’ systems, to meet their needs even more swiftly and cost-effectively. Converged is a collective journey, as it marks a further acceleration in our growth journey, representing a cultural shift that will resonate across every level of our organization and ensure the success of our clients and partners.” Yannick Bolloré, Chairman and CEO of #Havas Read the full press release here > https://lnkd.in/eYwvD-X2
Havas Play's The Road to LA 2028 report analyzes key insights from the Paris 2024 Olympics to guide your brand's strategy for LA. The number two takeaway? Stick to what makes you shine. 🌟 Read the full report below for more top takeaways: #HavasPlay #PlayWithMeaning #2028LAOlympics
As brands gear up for LA 2028, one key to standing out is staying true to what makes you unique. Rather than simply aligning with the Olympic spotlight, it's about leveraging the moment to reinforce your brand’s distinct identity. We've learned that the best results come from staying focused on your own strengths; knowing your routine and sticking to what makes you shine. 🤸♀️ Explore Havas Play's full guide to the LA 2028 Olympics for all 12 critical takeaways from Paris 2024 to guide your strategy: https://lnkd.in/g9sCH3km This report is available on our website here: https://lnkd.in/eyAwJBsD #HavasPlay #PlayWithMeaning #2028LAOlympics
The Hidden Story by Havas Play 🇫🇷 and L'Enfant Bleu continues its momentum with a recent win at this year's ADWEEK Media Plan of the Year Awards for the Best Cause Marketing Campaign Spending Less Than $1 Million! 🏆 In an age of social media where increased connectivity and sharability pose threats to child safety, L'Enfant Bleu —whose mission is to fight child abuse and raise awareness in France— created a children’s book that secretly alerts parents to the risks of “sharenting.” Read more about this meaningful campaign and the full list of winners here: https://lnkd.in/eY9_DY9s #HavasProud #MeaningfulMedia
Today we highlight the category Best Use of Data & Analytics of The 2024 Mx Awards. This category awards entries that demonstrate the best use of data, analytics, and programmatic approaches. These campaigns bring proprietary and highly relevant marketing insights to the advertiser through exceptional use of real-time dashboards, innovative data visualization, algorithms, and more. Congratulations to Havas Media Network USA for winning Gold in this category for their campaign with PUMA! They developed a first-in-class Nested Model methodology designed to comprehensively explain the impact of marketing on brand & sales and quantify the brand equities impact on sales. #HavasProud #2024MxAwards #MeaningfulMedia
Congratulations to Universal Music Canada's Noah Kahan on launching his Busyhead Project mental health foundation in the UK. Since launching in the US in May of 2023, the foundation has raised over $2.5 million in conjunction with Kahan's nationwide tour, supporting 55 local nonprofits in the US, Canada, and Mexico. We're hugely proud for Havas Media Network to have been a part of one of those initiatives last year, which raised money for The Unison Fund through a creative phonebooth where fans could leave Noah a voicemail before a live performance in Toronto. https://lnkd.in/egmCUvcS Learn more about this meaningful campaign with Universal Music Canada here: https://lnkd.in/eRyzEmkC To donate or get involved with The Busyhead Project, visit the organization's website: https://lnkd.in/ecingrTw
Havas Media UK’s Chief Growth Officer, Nick Wright, has been driving significant transformation by introducing a ‘squad’ system, revolutionizing how the agency approaches new business. 📊 Integrating marketing, lead generation, PR, and sales functions and teams into three specific 'squads' to support new business generation has seen success in the agency’s recent new business record and overall client retention. Read more about Wright's growth strategy on The Drum here: https://lnkd.in/gZEy7wUh
Check out Havas Play's 12 key takeaways from the Paris 2024 Olympics as we begin the road to the 2028 LA Olympics! #HavasPlay #PlayWithMeaning
As the 2024 Paris Olympics continue to pass us, preparations for the LA 2028 Olympics are fast upon us. 🏅 🏃♂️ Drawing on more than 30 years of experience building Olympic experiences for brands, including nearly a decade working with 18 official partners and the local Olympic organizing committee in the leadup to Paris 2024, our Havas Play teams have identified 12 key takeaways to help brands gear up for the 2028 event. As a truly global team, Havas Play’s experts in France and the US have experience driving success for brands at Paris 2024 as well as local market knowledge to create a tailored approach for your brand at LA 2028. Read below for key insights into activating at the largest display of sports and community: #HavasPlay #PlayWithMeaning #2024Olympics #2028Olympics Havas Play 🇫🇷
Today's category spotlight of The 2024 Mx Awards is Best Mx eCommerce. This category recognizes projects that have a clear end goal of increasing the brand’s incremental revenue/transactions or market share. Judges looked for a clear vision and ecosystems around commerce pillars. Congratulations to Havas Market UK for winning Gold in this category for their campaign with JDE. Crafting a Connected Commerce strategy encompassing Brand, Performance, and Ecommerce, this well-timed television advertising campaign, followed by BVOD, established holiday season momentum. Utilizing multiple channels to reach a larger audience. #HavasProud #2024MxAwards #MeaningfulMedia
In an interview with Campaign Canada, Louise Simkin, newly appointed President of Havas Media Network Canada, shares her excitement about taking on the role. "I love an underdog story,” said Simkin. "I'm excited to put my foot on the accelerator and see what we can achieve here, because we've developed something unique in this market." Read the full interview and news of this appointment here: https://lnkd.in/dKX5Vhnf #HavasProud #NewAppointment
