The first half of 2024 was a rollercoaster for marketers, with events like a snap general election, a brief recession, and major sports events impacting budget allocations. Despite these challenges, the UK advertising market saw a 9% growth in Q1, reaching £9.2bn, and marketing budgets increased at the highest levels in a decade. As we move into the second half of the year, our chief operating officer Simon Bevan predicts a period of “cautious optimism”, where spends will “taper slightly”. Yet while some businesses cut their marketing budgets, the latest IPA (Institute of Practitioners in Advertising) Bellwether report shows a net balance of 15.9% of companies increased their budgets in Q2. GfK’s July Consumer Confidence Index hit its highest level in nearly three years, signalling a positive outlook. Consumer packaged goods brands are shifting from promotion-driven revenue growth to volume growth, with advertising playing a crucial role. Main media budgets are growing. Digital channels, especially social media and influencer marketing, continue to dominate. Investment in retail media is expected to grow by 8.3% in 2024, driven by first-party data. Connected TV (CTV) is set to be the fastest-growing channel, with OOH advertising projected to exceed pre-pandemic levels. As we navigate the rest of 2024, it’s clear that while there are grounds for optimism, brands should be strategic in their media spend to ensure long-term success. Read on in Marketing Week: https://lnkd.in/eMypnCbM #Marketing #ThoughtLeadership #MediaSpend #DigitalMarketing #Advertising #RetailMedia #CTV #OOH
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If you think you know digital advertising, you’re going to want to read this. 🎉 Introducing our 2024 State of Digital Advertising Report! How are the top brands advertising across social channels, desktop and mobile, #OTT, and #RetailMedia? We can show you the trends, creative strategies, and data to help inform your 2025 marketing decisions and beyond. Our report dives deep into global digital trends across: 🤳🏼Social Advertising - Social ad spend climbed 15% YoY so far 📺 OTT - US OTT ad spend in 2024, through August, surpassed $10B, up 13% YoY 🛍️ Retail Media - Retail Media impressions reached 21.6B in July, up 27% from 17B just one year earlier 🏅 Key Events in 2024 - Olympics’ brand partners increased their OTT spend 43% 👚 Category Spotlights - Apparel was the top shopping subcategory in the US, with women’s apparel alone accounting for nearly $1.5B 💥 And more! Click the link to download our 2024 State of Digital Advertising Report: https://ow.ly/SO0o30sH0gW #DigitalAdvertisingInsights #StateOfDigital #SocialMedia #CompetitiveInsights #SocialAdvertising #RetailMediaImpressions
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If you think you know digital advertising, you’re going to want to read this. 🎉 Introducing our 2024 State of Digital Advertising Report! How are the top brands advertising across social channels, desktop and mobile, #OTT, and #RetailMedia? We can show you the trends, creative strategies, and data to help inform your 2025 marketing decisions and beyond. Our report dives deep into global digital trends across: 🤳🏼Social Advertising - Social ad spend climbed 15% YoY so far 📺 OTT - US OTT ad spend in 2024, through August, surpassed $10B, up 13% YoY 🛍️ Retail Media - Retail Media impressions reached 21.6B in July, up 27% from 17B just one year earlier 🏅 Key Events in 2024 - Olympics’ brand partners increased their OTT spend 43% 👚 Category Spotlights - Apparel was the top shopping subcategory in the US, with women’s apparel alone accounting for nearly $1.5B 💥 And more! Click the link to download our 2024 State of Digital Advertising Report: https://ow.ly/sb9430sGUm7 #DigitalAdvertisingInsights #StateOfDigital #SocialMedia #CompetitiveInsights #SocialAdvertising #RetailMediaImpressions
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Over 10 years of experience in Digital Marketing | Data Insight | Brand Strategy | Sales - Driving millions of dollars in revenue. ex-Ogilvy, ex- GTB, ex- Costa.
If you think you know digital advertising, you’re going to want to read this. 🎉 Introducing our 2024 State of Digital Advertising Report! How are the top brands advertising across social channels, desktop and mobile, #OTT, and #RetailMedia? We can show you the trends, creative strategies, and data to help inform your 2025 marketing decisions and beyond. Our report dives deep into global digital trends across: 🤳🏼Social Advertising - Social ad spend climbed 15% YoY so far 📺 OTT - US OTT ad spend in 2024, through August, surpassed $10B, up 13% YoY 🛍️ Retail Media - Retail Media impressions reached 21.6B in July, up 27% from 17B just one year earlier 🏅 Key Events in 2024 - Olympics’ brand partners increased their OTT spend 43% 👚 Category Spotlights - Apparel was the top shopping subcategory in the US, with women’s apparel alone accounting for nearly $1.5B 💥 And more! Click the link to download our 2024 State of Digital Advertising Report: https://ow.ly/h2qS30sHbt2 #DigitalAdvertisingInsights #StateOfDigital #SocialMedia #CompetitiveInsights #SocialAdvertising #RetailMediaImpressions
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If you think you know digital advertising, you’re going to want to read this. 🎉 Introducing our 2024 State of Digital Advertising Report! How are the top brands advertising across social channels, desktop and mobile, #OTT, and #RetailMedia? We can show you the trends, creative strategies, and data to help inform your 2025 marketing decisions and beyond. Our report dives deep into global digital trends across: 🤳🏼Social Advertising - Social ad spend climbed 15% YoY so far 📺 OTT - US OTT ad spend in 2024, through August, surpassed $10B, up 13% YoY 🛍️ Retail Media - Retail Media impressions reached 21.6B in July, up 27% from 17B just one year earlier 🏅 Key Events in 2024 - Olympics’ brand partners increased their OTT spend 43% 👚 Category Spotlights - Apparel was the top shopping subcategory in the US, with women’s apparel alone accounting for nearly $1.5B 💥 And more! Click the link to download our 2024 State of Digital Advertising Report: https://ow.ly/emVw30sH0eL #DigitalAdvertisingInsights #StateOfDigital #SocialMedia #CompetitiveInsights #SocialAdvertising #RetailMediaImpressions
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If you think you know digital advertising, you’re going to want to read this. 🎉 Introducing our 2024 State of Digital Advertising Report! How are the top brands advertising across social channels, desktop and mobile, #OTT, and #RetailMedia? We can show you the trends, creative strategies, and data to help inform your 2025 marketing decisions and beyond. Our report dives deep into global digital trends across: 🤳🏼Social Advertising - Social ad spend climbed 15% YoY so far 📺 OTT - US OTT ad spend in 2024, through August, surpassed $10B, up 13% YoY 🛍️ Retail Media - Retail Media impressions reached 21.6B in July, up 27% from 17B just one year earlier 🏅 Key Events in 2024 - Olympics’ brand partners increased their OTT spend 43% 👚 Category Spotlights - Apparel was the top shopping subcategory in the US, with women’s apparel alone accounting for nearly $1.5B 💥 And more! Click the link to download our 2024 State of Digital Advertising Report: https://ow.ly/fZnC30sGVcj #DigitalAdvertisingInsights #StateOfDigital #SocialMedia #CompetitiveInsights #SocialAdvertising #RetailMediaImpressions
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If you think you know digital advertising, you’re going to want to read this. 🎉 Introducing our 2024 State of Digital Advertising Report! How are the top brands advertising across social channels, desktop and mobile, #OTT, and #RetailMedia? We can show you the trends, creative strategies, and data to help inform your 2025 marketing decisions and beyond. Our report dives deep into global digital trends across: 🤳🏼Social Advertising - Social ad spend climbed 15% YoY so far 📺 OTT - US OTT ad spend in 2024, through August, surpassed $10B, up 13% YoY 🛍️ Retail Media - Retail Media impressions reached 21.6B in July, up 27% from 17B just one year earlier 🏅 Key Events in 2024 - Olympics’ brand partners increased their OTT spend 43% 👚 Category Spotlights - Apparel was the top shopping subcategory in the US, with women’s apparel alone accounting for nearly $1.5B 💥 And more! Click the link to download our 2024 State of Digital Advertising Report: https://bit.ly/4dpbO7G #DigitalAdvertisingInsights #StateOfDigital #SocialMedia #CompetitiveInsights #SocialAdvertising #RetailMediaImpressions
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If you think you know digital advertising, you’re going to want to read this. 🎉 Introducing our 2024 State of Digital Advertising Report! How are the top brands advertising across social channels, desktop and mobile, #OTT, and #RetailMedia? We can show you the trends, creative strategies, and data to help inform your 2025 marketing decisions and beyond. Our report dives deep into global digital trends across: 🤳🏼Social Advertising - Social ad spend climbed 15% YoY so far 📺 OTT - US OTT ad spend in 2024, through August, surpassed $10B, up 13% YoY 🛍️ Retail Media - Retail Media impressions reached 21.6B in July, up 27% from 17B just one year earlier 🏅 Key Events in 2024 - Olympics’ brand partners increased their OTT spend 43% 👚 Category Spotlights - Apparel was the top shopping subcategory in the US, with women’s apparel alone accounting for nearly $1.5B 💥 And more! Click the link to download our 2024 State of Digital Advertising Report: https://ow.ly/PLRS30sGVjn #DigitalAdvertisingInsights #StateOfDigital #SocialMedia #CompetitiveInsights #SocialAdvertising #RetailMediaImpressions
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Co-Founder at Abracadabra Jewelry | Experienced E-commerce Leader and Digital Marketing Consultant
Ad spending set for a rebound? 🤔 After a sluggish 2023, forecasts suggest a 7.7% surge in global ad spending this year. This nearly doubles last year's growth and seems to be fueled by mega-events like the Olympics and US elections. PQ Media's report highlights that events like the Super Bowl, with its record-breaking viewership, drive brands to invest heavily in wide-reach opportunities. Additionally, political ad spending is expected to reach a staggering $14 billion, doubling 2016 levels. The report also underscores the continued dominance of digital and alternative media, with double-digit growth predicted again this year. This ongoing shift stands in contrast to the decline of traditional media channels. It seems the initial concerns about a recession-driven slowdown might be easing. But, with last year marking the slowest growth since 2015, is this surge a true reflection of renewed confidence, or simply a short-term boost? What are your thoughts on this forecast? #marketing #advertising #globaltrends #digitalmarketing #media
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Advertising is ubiquitous in modern society, permeating nearly every aspect of daily life. From television commercials to social media-sponsored posts, consumers are constantly exposed to marketing messages. This study aims to quantitatively analyse the influence of advertising on consumer purchasing behaviour, shedding light on the effectiveness of various advertising strategies and their impact on consumer decision-making processes. Understanding the impact of advertising on consumer purchasing behaviour is crucial for marketers and advertisers seeking to optimize their advertising strategies and maximize return on investment. Based on the findings of this study, marketers may consider allocating their advertising budgets toward channels and content types that are most effective in influencing their target audience. Additionally, personalized advertising campaigns tailored to specific demographic segments may yield higher engagement and conversion rates. Further research is recommended to explore the long-term effects of advertising exposure on consumer brand loyalty and repeat purchase behaviour. In conclusion, this quantitative analysis highlights the significant influence of advertising on consumer purchasing behaviour and provides valuable insights into the factors that contribute to the effectiveness of advertising campaigns. By leveraging these insights, marketers can enhance their advertising strategies to better connect with consumers and drive desired outcomes. Reach us with your research requirements on info@quantishopinion.com , bids@quantishopinion.com Visit us for more information: www.quantishopinion.com #quantish #quantishopinion # #marketresearch #trends #quality #dataqulaity #advertisingbusiness #business #advertisingimpact #sales #consumerimpact #consumerbehavior #retailshopping #insights #trends
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Personalisation for profit | 1st Party Data led marketing | Digital ID | Clean Room | Retail Media | Digital Media | CTV | Loyalty | Ecommerce
Some great work from the IAB in helping to make sense of all of the different channels that are available for Retail Media. DISCLAIMER THERE ARE A LOT!!!1 However.......... in terms of a wishlist for 2024 I would like to see us challenge some of the key drivers & metrics & work backwards from brand challenges and objectives vs building out from a toolkit. - For Extended audiences brands should be able to ask retailers the kinds of questions retailers already ask themselves. Eg what is the reach I am getting against SCV data? How much of your in-store vs online audiences am I reaching? How incremental is this reach from my onsite activity? -For measurement there is a huge opportunity for retail media to leapfrog traditional digital and weave itself in brands digital planning by encorporating share of voice & share of wallet into MMM Thoughts? #retailmedia #toolkit #letsthink bigger
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