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AI infused solutions to bring segmentations to life.

Excited for this new innovation in our healthcare research and #GenAI capabilities! My perspective: just as actual medicine has become "personalized" over the last several years, it's only natural that communications and engagement strategeis be hyper-personalized. This is the premise behind advanced persona/segmentation research. Reach out to learn how we're taking the art and science of this method to a new level. 🚀

PersonaBots - fueled by robust research and insights - are an engaging way to bring a segment or target to life for your team and stakeholders. Let us know if you'd like to explore a PersonaBot on your next project!

Ever wanted to just ask your target segment a quick question? Or find out what they think / do without diving into a report or dataset? Get in touch about Personabots!

📣 Excited to tell a few words about #IpsosPersonaBot - a revolutionary tool for activating segmentation research. By integrating personas with generative AI platforms, PersonaBot enables stakeholders across all disciplines to continuously engage with consumer segments in an intuitive and inspiring way. 📌One of the key challenges in market research is ensuring that segmentation is actively utilized throughout the organization. Ipsos PersonaBot addresses this by allowing to 'converse' with AI-powered personas, making the segmentation insights more accessible and actionable. 💡 Moreover, #IpsosPersonaBot supports various applications, from ideation and innovation to communication strategies, by providing initial feedback on marketing stimuli before testing. This not only enhances the creative process but also helps in aligning marketing efforts with consumer expectations. ➡ Discover how Ipsos PersonaBot can transform your consumer engagement strategies, making segmentation a living, dynamic tool that provides ongoing inspiration and guidance. #Innovation #Marketing #ConsumerInsights #AI #Ipsos #MarketResearch Reach me out for more details! 🙂 https://lnkd.in/ddmvmPar

💖 MEET IPSOS PERSONABOT! Thrilled to share that with Ipsos PersonaBot, we can now meet and ask questions to various AI personas built on consumer understanding, representing target audience segments, and receive insightful answers. Discover how to combine Human Intelligence with Artificial Intelligence for effective research with us! #HumanAI #Innovation #IpsosPersonaBot

Faster, smarter, cooler. No, not me this time, but our new PersonaBot! Our PersonaBot is a real game-changer for activating segmentations. It really delivers on that (often neglected) promise of getting them to live and breathe in the business. Limited only by your imagination, you can engage with your AI-personas however you want. Test concepts and comms; ask them how they would react to a changing environment; understand their priorities; find out what they like for dinner... When fun and impact collide...! #segmentation #personas #ai #fun #impact Ipsos UK

Check out the exciting new PersonaBot for Healthcare from Ipsos. It's an innovative way to "converse" with your target segments and helping you to socialise it across your organisation! #Healthcare #segmentation #personabot

[NEW] Launch of Ipsos PersonaBot, our AI-powered solution to enhance segmentation research! ➡ Uses AI to enable stakeholders to interact with the personas identified in their segmentation study as if they were real people. ➡ Questions ranging from attitudes and behaviours to communication needs to preferences regarding messages and channels. ➡ Personas can be questioned individually or together #AI #MarketResearch #Innovation #IpsosFacto

Want to truly understand your target audience? Ipsos PersonaBot lets you have a chat with them (virtually!) using AI. Find out more below. #ArtificialIntelligence #MarketResearch #IpsosPersonaBot #Healthcare