Havas CX’s Post

Coming in hot with our third trend report of the year: 'Off the Grid' (the rise of immersive outdoor experiences), 'Brat Summer' (embracing edgy, Y2K-inspired vibes), 'Nowstalgia' (the “comeback” of recent favorites), and 'Gen-Alphabet' (how Gen-Z and Gen-Alpha slang drives culture).    At MKTG, we believe trends aren’t just precursors—they are culture itself. The most impactful trends emerge across industries and platforms in sports, culture, and social media, empowering us (and our clients) to create smarter, more engaging stories and connections.    Check out these insights in our latest Speed Read: https://lnkd.in/eiqstnUg

As technology continues to weave its way into every facet of our lives, one area ripe for innovation is live entertainment. Gamiotics' In-seat Interactive Experiences illustrate how audience engagement can be amplified through technology. By putting the audience in control of the narrative, we shift from passive viewing to active participation, creating a unique experience with the theater space. The potential applications of this technology extend far beyond theater. From interactive museum tours and educational events to sports games and corporate conferences, the possibilities are endless.. As thought leaders in this space, we're excited about the possibilities of partnering with innovative minds to explore these frontiers. The fusion of technology and traditional experiences not only redefines audience engagement but also opens new pathways for creativity and connection. Listen to the full episode here 👉 https://bit.ly/4dTQMPz

Are you ready to take your strategic thinking to new heights? 🏔 Join us at the CMDC MEDIA SUMMIT on April 24th for a Strategy Masterclass led by industry experts Sarah Thompson from Dentsu and Alessia Grosso from Havas Media. In this immersive workshop, we will focus on the science of curiosity, allowing you to break free from traditional thinking and unleash your creativity. Discover how to think expansively, innovate boldly, and push the boundaries of your mindset to reignite your passion for the media craft. #medialeaders #InvestinCanada #Strategy

What's on the rise in sports, culture and on social? From going off the grid to prolific slang from Gen-Z & Gen-Alpha, read more on the most impactful trends that empower us and our clients to create more engaging stories and connections. 👇

🚀 Ready to elevate your events? Here’s how tech can make it happen! 🌟 ✨ **Virtual Reality:** Dive into immersive experiences that captivate and engage like never before.   📈 **Real-Time Analytics:** Make data-driven decisions on the fly for a flawless event.   📱 **Seamless Streaming:** Connect with a global audience, no matter where they are.   🔄 **Instant Feedback:** Gauge reactions instantly and adapt for maximum impact.   🎯 **Personalized Experiences:** Tailor interactions and content to individual preferences.  Tech isn’t just a tool; it’s a game-changer for creating unforgettable moments and driving engagement. Embrace innovation and watch your events shine! 🌐🎉 #EventTech #Innovation #Engagement #FutureOfEvents

Videowalls in Entertainment: Creating Immersive Experiences with Venues Videowalls are transforming entertainment venues, offering immersive experiences that captivate audiences. With their large, high-resolution displays, videowalls create visually stunning backdrops for concerts, sporting events, and performances. Dynamic content and multimedia integration elevate the overall spectacle, enhancing audience engagement. Videowalls can adapt to various shapes and sizes, allowing for creative stage designs and captivating visual effects. In sporting arenas, real-time updates and instant replays on videowalls intensify the excitement. Additionally, interactive features, such as social media feeds and live polling, encourage audience participation. Videowalls have become indispensable in entertainment, elevating the overall experience and leaving lasting impressions on spectators. #videowall #technology #videowalldisplay #videowallsystem #display #videowallcost #futuretech https://rfr.bz/l8yk13u

Brainstorming ways to keep audiences captivated in 2024? Immersive experiences spark emotions and ignite connections to boost participant learning and engagement. From fundraising galas to dining experiences to corporate conferences, we're thrilled to share a few We See Solutions™ multisensory journeys that achieved these outcomes. Check out the transformations at encoreglobal.com/solutions. #WeSeeSolutions #UnlocktheUnforgettable #eventprofs #immersiveexperience #immersivetech #multisensory

Elevate events with a “Story First” strategy. Find out how immersive activations and unique experiences engage attendees like never before. Head to our latest post to unlock the blueprint for crafting extraordinary events: https://bit.ly/3Ymc9Uu #EventDesign #EventPlanning #BrandExperience #StoryFirst #CreativeStrategy

Is something missing from your booth’s experience? Try adding a hybrid experiential activation. A hybrid experiential activation allows attendees to get up-close and personal with your brand in an immersive experience they’ll be sure to remember. Something like our “Hive Mind” from this year's ExhbitorLIVE show can deliver an engaging and memorable experience for your attendees by activating their senses while at the same time removing the “sensory thieves” of the exhibiting world like harsh overhead lighting, background noise, and lingering food or cleaning smells. Your attendees end up feeling like they left the show-floor, and sometimes that transportation can be the difference between having a great conversation or just an exchange of pleasantries. #WeCreateBuzz #ExperientialMarketing #TradeShowExperience #DigitalExperience

Digital transformation is here, and it's changing the game for African media. From stunning visuals to immersive stories, the future is bright and brimming with possibilities! How are digital tools reshaping your media experience? Let us know! #whatmediagroup #digitaltransformation #africanentertainment