Did Coke create Santa???
Hope you enjoyed a great Xmas and the magical vibe all around!
Today most people agree on what Santa Claus looks like —a pleasantly plump character with a jolly expression and a white beard, wearing a red suit?? Right?
It seems it wasn’t always the case. The image of Santa Claus ranged from big to small, and he wore colors from red to green and even brown. The variation is because Santa represented several stories from different countries.
The Coca‑Cola Company began its Christmas advertising in the 1920s in an effort to increase sales during the slower winter months. Several different images of Santa were used, but none proved to be popular with consumers until 1931.
As per the company's own website, Archie Lee, an advertising executive for Coca‑Cola, commissioned illustrator Haddon Sundblom to paint a Santa that was both 'wholesome and realistic'. Sundblom took inspiration from Clement Moore poem “A Visit From St. Nicholas” and his own Scandinavian heritage to create the big, red, jolly vision of Santa that the Company used for more than 30 years. The Company commissioned Sundblom to paint Santa for the last time in 1964, but by then, the popular image of Santa was the Coca‑Cola Santa Claus.
So yes, while Santa is not a creation of Coca Cola; modern day imagery of Santa is a result of efforts to deseasonalize the beverage category!!! #marketinglegends #culture #santa - The world needs more Santas!
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