HAVIK - Marketing automation’s Post

Today Salesforce Marketing Cloud announced not one, but 3 new innovations. Here's what you need to know: - Agentforce Campaigns: Need an extra hand? Agentforce is here to assist you in generating, analyzing, and optimizing marketing campaigns. - Marketing Cloud Advanced Edition: Our newest edition of Marketing Cloud expands on everything you know about Marketing Cloud Growth Edition. Built on Data Cloud, you'll be able to effortlessly connect sales, service and commerce workflows with unified data and trusted AI. - Einstein Marketing Intelligence: Get ready to use insights at the drop of a hat. With automated data harmonization, enrichment and visualizations, it has what you need to make marketing decisions. But that's just the start. If you'd like to learn more about these innovations and more, click below for a full breakdown. https://lnkd.in/gCsCzeX2

✈️ Taking Customer Engagement to New Heights with Aeroméxico and Salesforce Marketing Cloud 🌟 Discover how Freeway Consulting, as a Salesforce Summit Partner, collaborated with Aeromexico to enhance their marketing strategy through personalized journeys and innovative campaigns. Learn how this partnership revolutionized their customer experience and strengthened their brand loyalty. 🔗 Read the full success story here: https://lnkd.in/guVDkmgV #Salesforce #MarketingCloud #Aeroméxico #CustomerSuccess #DigitalTransformation #FreewayConsulting

Here are three KPI categories that will allow SaaS companies to concentrate on covering their bases and aiming for growth: 1) Customer behavior 2)Channel management 3) Internal infrastructure https://hubs.la/Q02MxfHC0 #Saas #Marketing #leadership

Excited to kick off our first journey into Salesforce Marketing Cloud! Understanding the platform's basics is key to unlocking its potential for personalized marketing. 🎖️💻 First stop point of Roadmap series🎯 Stay tuned for more insights on #SFMC and #MarketingAutomation. Let's elevate our customer engagement strategies together! #DigitalMarketing #Salesforce #CustomerJourney

Are your personalised marketing efforts losing steam after the initial spark? 💥 Just like any relationship, keeping customers engaged requires effort and a long-term strategy. 📖 This guide from Salesforce explores personalised marketing, offering do's and don't, real-life examples, and insights into how Salesforce uses Data Cloud to close deals faster. Learn how to foster loyalty, boost revenue, and keep customers past the honeymoon stage. Read more: https://okt.to/8nZG1y #PersonalisedMarketing #CustomerEngagement #Salesforce #marketingstrategy

🚀 Salesforce Winter ’25 is Here: Uncover 7 Game-Changing Features in Marketing Cloud Growth! 🚀 The latest Salesforce release brings a host of updates that will revolutionize marketing efforts. Kolvan dives deep into the Winter '25 highlights designed to supercharge marketing effectiveness, personalization, and collaboration. Here's a sneak peek of what’s new: 🔹 Smarter Email Personalization - Craft relevant, dynamic content for each customer with enhanced personalization. 🔹 Opportunity Influence - Simplify impact measurement on revenue and track effectiveness. 🔹 Einstein Copilot - An AI assistant to accelerate campaign creation while keeping brand consistency. 🔹 Data Prism - Make data more accessible to marketers by bridging knowledge gaps. 🔹 Centralized Content Sharing - Keep all teams aligned with brand-approved assets. At Kolvan, we specialize in making the most of Salesforce’s innovations. Let us help you unlock the potential of these new features to drive business growth. 👉 Learn more here - https://lnkd.in/g9c_-uud #Salesforce #Kolvan #Winter25 #MarketingInnovation #DigitalTransformation

The potential of real-time engagement with behavioral triggers in Salesforce Marketing Cloud. Learn how to set up and optimize automated responses to customer actions, driving personalized experiences and boosting conversion rates. Dive into best practices and practical examples to elevate your marketing strategy today. https://lnkd.in/eT5gKYbG #MarketingAutomation #SalesforceMarketingCloud #SFMC #BehavioralTriggers #EmailMarketing #CustomerEngagement #Personalization #DigitalMarketing #MarketingStrategy #RealTimeMarketing #JourneyBuilder #MarketingBestPractices #AutomationStudio #CustomerExperience #MarketingTips

Marketing Cloud Account Engagement / Pardot has come a long way in the last year. If you have 5 minutes give this blog - by Nathan Maphet, VP of Product Management at Salesforce - a read Highlights include what customers can do with the advanced features - which include leveraging Data Cloud for enhanced personalization and data integration In addition to functionalities like: - Agentforce Campaigns - Multi-channel journeys - Cross-Object Merge Fields #Salesforce #MarketingCloud #AccountEngagement #DataCloud

Imagine a world where marketing tailors itself to you, predicting your needs and showcasing products in ways you've never experienced before. That's the exciting future of SaaS marketing, driven by cutting-edge technology. Here’s a detailed overview from Marketboats to help you gain competitive advantages amidst the fierce competition: https://lnkd.in/d7mJcrk5  #saasmarketing #b2bmarketing #marketboats

New possibilities with Salesforce Marketing Cloud on #Hyperforce! 🤔 Elevate your customer engagement game with scalable, personalized experiences. 😳🚀 Check out the latest blog 🎯 #MarketingCloud #CustomerEngagement #DigitalTransformation