Haystack News’ Post

The streaming Armageddon is upon us with only around half of Australian households now watching linear TV daily, while 69% use at least one streaming service. So how can we define premium video experience in this new age of TV?  📺 Foxtel Media’s Chief Sales Officer, Nev Hasan, discusses the parameters of the premium experience including: 📢  Ad experience: By reducing ad clutter and aligning ads with content to ensure maximum relevance. 💯  The act of choosing: Picking content vs having it dictated to you is a key component of the premium experience. 👀  Content: FoxTest research has shown repeatedly that content quality correlates with a better viewing experience. High production value, quality writing and stellar performance keep audiences coming back for more. Read more in Mi3Australia 👇 https://lnkd.in/gqxCww8f #streaming #FoxtelMedia

YouTube has achieved a significant milestone as the first streaming service to capture over 10% of all the time people spend watching TV, according to Nielsen. This achievement underscores the growing popularity of streaming platforms and the transformative impact they are having on our TV viewing habits. #YouTube #Streaming #TVViewing #Nielsen #Milestone

Learn three new ways YouTube is building a more modern and helpful streaming experience on CTV for viewers and advertisers alike.

Did you see this Nielsen article highlighting our #research around #streaming in 2023? A few insights include: 1) Americans streamed a whopping 21 million years' worth of video content. 2) Streaming landscape is evolving, with 90 services available 3) More than 80% of houses that access TV content from an internet connection watched some form of linear programming in 2023. Read it here: https://bit.ly/4biMJf0 Gracenote Netflix AmazonPrimeVideo Disney+ Hotstar Hulu Roku Inc. Peacock Paramount+ #streamingmedia #streamingtv #streamingvideo #streamingwars

The fastest-growing streaming networks have on-demand content for free, according to the latest reports from Nielsen — making up 4.1% of the entire TV viewership market — with Goldman Sachs projecting growth to hit 15% year on year upto 2027. #FASTchannels #streaming #AVOD

Only around half of Australian households now watch linear TV daily, while 69% use at least one streaming service. So in an era that is now streaming led, how can we look to define the premium video experience and ensure we deliver this to viewers each and every time? At Foxtel Media we believe "watchability" is the key ingredient for the premium video experience. Rather than just focusing on the content, we need to be looking at the experience holistically from the moment of subscription decision to the process of choosing what to watch and finally the viewing experience itself. Mark Frain Toby Dewar Martin Medcraf Erin Zillman Annie Griffiths Foxtel Media Foxtel Group Read more here;

🚀 A Pivotal Moment for Streaming—and Tubi's Big Win! 📺 At a time when streaming just hit a record 41.4% of all TV viewing, there's a lot of buzz around YouTube cracking 10% of all streaming—rightfully so! But the real standout here is Tubi. Not only are we far and away the most popular FAST service, but we've also tied with industry juggernaut Disney+. This moment highlights just how much Tubi has grown and how we're redefining the streaming landscape. The future is bright, and Tubi is leading the charge! Check out the full article: https://lnkd.in/eFGU9fqr #Tubi #Streaming #FAST #OTT #VideoOnDemand #StreamingGrowth #YouTube

The latest Nielsen TV and streaming report shows that YouTube now makes up 10.4% of all TV viewing in the U.S., the first streaming platform to reach the double-digit mark. #youtube #streaming

Curious about the future of streaming? 🤔 Get a glimpse into the dynamics of streaming in 2023 with Nielsen's latest article. Discover the secrets behind the success of shows like Suits, NCIS, Bluey, and more! The article delves into the impact of Hollywood strikes, evolving content strategies, and the rise of unique perspectives on licensing. Stay ahead of the game and learn more with this insightful read. Check it out here: https://bit.ly/3OkR5bo

Have you ever wondered how content signals, including show-level data, are shared in #StreamingTV? Do you want to learn about how streaming video sellers create deals within Index Exchange based on these signals? Or do you just want to know how much I enjoy breadsticks? 🥖 🥖 Check out this #IndexExplains breakdown to find out! https://lnkd.in/eDdj95Aj