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Spoiler alert ❌ A brand strategy is no longer sufficient. OTC-companies are facing significant challenges in this rapidly evolving market: 🔥 The digital disruption 🔥 Omnichannel marketing 🔥 Meeting the sensory challenge 🔥 New challengers To thrive in the challenging, constantly evolving OTC landscape, 𝐛𝐫𝐚𝐧𝐝𝐬 𝐦𝐮𝐬𝐭 𝐞𝐦𝐛𝐫𝐚𝐜𝐞 𝐭𝐡𝐞 𝐩𝐨𝐰𝐞𝐫 𝐨𝐟 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞. By making the most of both online and offline platforms and crafting unforgettable sensory encounters, brands can create meaningful connections and unlock limitless potential. 𝐓𝐡𝐞 𝐤𝐞𝐲 𝐥𝐢𝐞𝐬 𝐢𝐧 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐰𝐡𝐚𝐭 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫𝐬 𝐭𝐫𝐮𝐥𝐲 𝐰𝐚𝐧𝐭 𝐚𝐧𝐝 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐢𝐧𝐠 𝐨𝐧 𝐭𝐡𝐨𝐬𝐞 𝐝𝐞𝐬𝐢𝐫𝐞𝐬, wherever and whenever it is needed. Luckily - every challenge has a solution. Haystack is here to help OTC companies overcome their biggest obstacles. --- #OTC #marketing #strategy #retail

The challenges are really similar to what we see happening within FMCG

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Ludovic Depoortere

Passionate about supporting your strategy with consumer-centric data & insights

1y

OTC and FMCG/Retail markets are merging into a new reality ... interesting !

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Stephanie Duchene

People and Organization Director at Haystack Consulting

1y

Love this

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Tom Van Avondt, something to think about!

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Mathias Deswarte

Marketingstrategie | Digitale strategie | Merkstrategie

1y

Inspiring!

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