HCL Unica’s Post

Is the concept of open rates dead? 📥 Email marketing doesn't have to feel like sending messages in bottles. Here's how you can bring your open rates back to life and get more engagement: https://lnkd.in/gxZXuBzS #HCLMarketingCloud #EmailMarketing #FridayFunFacts

Boost your email marketing results! 🌟 Our Chief Strategy Officer, Vijay Sundaram, shares actionable tips to improve email deliverability and avoid the spam folder. Learn more 👉 https://zurl.co/VdW3 #EmailMarketing

Recent changes to how both Google and Yahoo accept or reject email messages have significantly impacted many businesses relying on these email marketing platforms. Read more 👉 https://lttr.ai/AWwnk #Tekcomcomputer #Dfwsmallbusiness #KeyPerformanceIndicators #TighterSecurityRestrictions #JunkMailFolder #IntroducedStricterRules #RejectEmailMessages #DefaultEmailService #MainEmailService #EmailMarketingPlatform

Recent changes to how both Google and Yahoo accept or reject email messages have significantly impacted many businesses relying on these email marketing platforms. Read more 👉 https://lttr.ai/AVmfz #Tekcomcomputer #Dfwsmallbusiness #KeyPerformanceIndicators #TighterSecurityRestrictions #JunkMailFolder #IntroducedStricterRules #RejectEmailMessages #DefaultEmailService #MainEmailService #EmailMarketingPlatform

Many marketers and businesses are questioning the accuracy of their email marketing statistics. They’re right to do so given the changes implemented and being planned by the likes of Apple and Google. This article has some helpful pointers https://buff.ly/3ObGpMj #Newsletters #DirectMarketing #B2BMarketing

It's still early enough to get your 2024 email marketing predictions in, right? Check out 12 more from experts for the year to come and prepare for emerging trends and strategies. https://bit.ly/3SCoDD8 #EmailMarketing

Testing First, Sending Later: the dress rehearsal of your email campaign 🎬 Initially, companies used the personal email addresses of employees to create mailing lists, which was very time-consuming and difficult, and later switched to special test accounts for email marketing. Today, dedicated spam testing solutions offer built-in seed lists, simplifying companies' approach to email marketing. So, let's take a look at what you need to know about seed testing and why this practice is important for your digital marketing strategy to grow and stay one step ahead 👀 🔗 Click here to read more – https://lnkd.in/dvpcgCzP #GlockApps #seedlist #emailmarketing

Does Open Rate even matter any more? Did it ever? It’s still a key metric used by companies to measure success with their email marketing. We discuss the best uses for this much debated topic… #emailmarketing #marketing #KPIs

Are you looking for a Campaign Monitor alternative? Or maybe you’re searching for your first email service provider? 🤔 Check out our blog article to know all the benefits that come when switching to Elastic Email and meet your new go-to email marketing platform! 📧

If you’d like to really know what appeals to your prospects you need to run tests. Here are 4 of the top email marketing variables to A/B test: https://lnkd.in/gKGu3FRi