Heather's Choice’s Post

It's Friday and what better way to celebrate than with some cake? 🎂 One success story I am OBSESSED with is GET BAKED®. The journey the team has navigated is nothing short of awesome. From an independent bakers to having a pop-up in the one and only Fortnum & Mason is applaudable 👏 How did they bake this winning recipe? Let's take a look... ❤️ A superb product - you can PR and market the shizzle out of something but if the product isn't spot on, it won't fly 😍 A personable brand - you know you are hearing from the team, it makes every engagement *authentic* which is the aim of the marketing game in a consumer cynical world 😎 Desirable - you want the baked goods and you want them now! You want to be part of that community who adores delicious treats. They have created a community that advocates for the brand but also will willingly spread the word. That's top stuff right there ... So what's the top takeaway? Eat.more.cake 😋 https://lnkd.in/evBSxk37 #digitalPR #brandcampaigns #marketing #digitalmarketing Sleeping Giant Media

🚀 Breaking news from eGourmet Solutions: We crushed our marketing goals to start the New Year! The past three months, we’ve experienced a 245% increase in reactions and a 700% increase in comments. Big thanks to you, our LinkedIn community, for consistently liking and commenting on our content and making this growth happen! #LinkedInChamps #FrozenFulfillment #eGourmetSolutions #DigitalMarketing

As we move on to a new quarter and the new financial year, we’re working towards many different goals. Here’s a glimpse of how we’re kicking off FY24-25 -  ⬇️ 🛵 We clocked our highest-ever consumer numbers over the weekend (from Friday to Sunday), and March highlighted the highest orders in one month. Lots of growth left to capitalize on, but this gives us the push we need that we’re on the right path. 💰Pick faves, avail offers! - A feature that has been gracing the consumer app for a while is ‘faves’. The concept is simple. Customers can pick 5 favourite restaurants, and avail discounts of up to Rs. 125 off on every order they place on Thrive. Faves is different from your average aggregator loyalty program! It drives more value for the restaurant rather than solely benefitting Thrive 👀 Fun fact: A popular ice cream brand saw that consumers who selected their brand as a part of their faves have a 46.5% higher repeat purchase frequency than regular consumers! 🍦 📣 New brands on Thrive - Marquee brands like Tiger Yaki, Mainland China, GetAWay, Amar Juice Centre, and more are now listed on our app. Also, a crowd favorite legacy 🍔 brand is going to be available to order from soon 👀 If this got you hungry, place an order - https://lnkd.in/de97tQZw 🥤Thrive x Coca-Cola - I’ve spoken about this before, but here’s a refresher. Restaurants can list Coke items on Thrive, will get a differential commission, be a part of marketing activities & campaigns, and leverage the brand’s loyal customer base! If you’re interested, fill out this form - https://lnkd.in/dcFC7Jmy 🔦 Thrive Spotlight - As a part of our marketing activities, we’re collaborating with a bunch of creators who are all about food and what they eat. Watch author, influencer, and fellow foodie Kalyan Karmakar as he takes us through the best gyoza spots in Mumbai! 🥟 https://lnkd.in/dzTqPkiN If you haven’t already, get to talking on the Thrive feed, share your faves and more! https://lnkd.in/de97tQZw Krishi Karan Thrive

Are you finding yourself dishing out culinary delights but not seeing the sales you deserve? It's time to spice up your marketing game with TalkSocials! Our seasoned experts will whip up a customized strategy to attract hungry customers to your food truck, ensuring your delicious offerings get the attention they deserve. From mouthwatering social media campaigns to tantalizing promotions, we'll craft a tailored approach that showcases your unique flavors and brings customers flocking to your window. Don't let your hard work go unnoticed let's cook up success together and turn your food truck dreams into a thriving reality! #FoodTruckSuccess #FoodieMarketing #FoodTruckMagic #SmallBusinessSuccess #AudienceEngagement #SocialMediaSolutions #CommunityBuilding #AuthenticConnections #DigitalMarketingTips #SocialMediaStrategy #BrandEngagement #OnlineCommunity #TikTokMarketing #ContentCreation #DigitalBrandBuilding #GrowYourAudience #SocialMediaSupport #trendingontiktok #SmallBusiness #DigitalGrowth #TalkSocials

Want to serve up your brand on a national stage? Here’s how we helped PizzaExpress secure the biggest slice of SOV out of competitors on National Pizza Day! Our approach was simple but effective: take the iconic brand, amplify its voice, and give people a reason to talk about it. We curated a mouth-watering media strategy that celebrated PizzaExpress’s heritage while inviting fans to fall in love with their favourite pizzas all over again. For free... The result? 📈 - 150+ media placements, including The Sun, Daily Mail, and Time Out, spotlighting the brand’s innovative experience. - Influencers and fans alike couldn’t resist sharing the experience, creating a wave of organic reach and engagement. - For more results view the case study here 🤐 👉 https://lnkd.in/eVJhjY6X At PrettyGreen, we believe in experiences that live beyond a moment. Whether it’s pizza or beyond, we’re here to help brands deliver unforgettable stories that stay on the tip of everyone’s tongue. ---------------------------------------- Image description: Three women are sitting around a wooden table enjoying pizza. Each has a drink, and the table is set with utensils and napkins. They're dining in a cozy setting with window views and decorative potted plants. #PR #BrandEngagement

"With Reelo’s feedback feature, I know exactly which marketing channel is driving more customers." – Mihir Soni, Founder of House of Earthmonk 🌿 For Mihir Soni, running House of Earth Monk isn’t just about serving great organic food—it’s about constantly improving. Reelo’s feedback feature helps him figure out which marketing efforts are really bringing in new customers, while also giving him the tools to address any negative feedback quickly. 📈 And when it comes to support? Mihir gave our team a 10/10. In the restaurant business, you can’t afford delays, and he knows Reelo’s support team is always quick to help. ⚡ Check out his full story to see how Reelo is making a difference at House of Earth Monk. 🌿🍽️ #CustomerFeedback #RestaurantMarketing #CustomerSupport #OrganicCafé #LoyaltySuccess #ReeloTrust

🎙 Heard at Food On Demand - Marketing knowledge bombs galore from restaurant CMOs: "Our guiding principal is deeper relationships with our guests. We want to get to know them better. "We have a 20% take rate on suggestive upsells based on data personalization" - Danielle Porto Parra, GoTo Foods "We used to think 'they will come to us' is no longer the norm. We have to remove the friction points by going where the guest is." - Talking about in store, on line, 3rd party, non-traditional locations, etc * 10 days in advance to market hashtag holidays.  * Listen to your guests. * "Relevant content will carry the load" - Cindy Syracuse, BurgerFi "We dont advertise on third-parties, we invest in driving sales to our website because the experience is better." - Molly Catalano, Five Guys Enterprises #FoodOnDemand #restaurantbusiness #restauranttech #restaurantowners #restaurantmarketing #restaurantindustry #restaurantowner

⚡ Highlights from May⚡ 🌳 News story out for Foods Connected Ltd: we crafted a pitch around some internal research on Food Traceability. Honing in on the upcoming EUDR regulations to find out 'hook' we landed a Cover Story with The Grocer 🌳 ❄ G&Ts at the North Pole with James May - interviews in the bag with MailOnline, GQ Magazine and The Spirits Business all resulting in stellar coverage for this Wiltshire-based gin brand with flavours to knock your socks off. Also we got James mentioned in the same article as Snoop Dog. First time for everything ❄ 🌵 Tequila-based: hits with SheerLuxe, Condé Nast Traveler, Speciality Food, London on the Inside, The Drinks Report and Feast Magazine on all things agave 🌵 😎 Goodrays CBD landed a listing with Sainsbury's - such a win! - and lots of hits lined up for the summer to celebrate 😎 🔔 An amazing new client onboarded in the #charity sector - we've crafted a story ready to go next week and an interview with FMCG CEO in the bag 🔔 🍄 Another win in the #wellness sector - a category that is fascinating and ready to boom: On-Trade outreach starts next week so if you're at a #drinkstrade mag you'll be hearing from me, armed with lots of delicious samples 🍄 #drinkspr #PR #publicrelations #drinkslaunch #publicity #newbusiness #mediarelations #content #tradePR #b2b

Stop in to say hi! 👋🏼👋🏼👋🏼 I’ll be with our incredibly dedicated & passionate clients Mary Macks, as they feature the world’s leading innovation in frozen snacks this week at the 2024 Summer Fancy Food show at the Javits Center, New York City 🍎 SCOOT Frozen Lemonade 🎉launched at this show last summer to raved 🥳 reviews. SCOOT was the talk at the Show by attendees & other vendors too!! This year, with distribution in North America well underway, they intend to make just as big of an impact in 2024. With over 90° temperatures projected for this weekend in NYC, I couldn’t think of a more perfect treat to be passing out for trial of the incredibly tasty 👅 & frozen 🥶 treat. You pick - Peach 🍑 Strawberry 🍓 or Lemonade 🍋… If you’re in the city or will be at the Fancy Food Show this weekend, please stop in and say hi to experience this award winning frozen delight. Booth #5608 Excited and honored to attend another important event focused on reconnecting with industry friends, identifying new distribution partners, expanding brand exposure, and seeking lead generation to elevate visibility and market share growth. This is the awesome road from ‘product brilliance and innovation’ to ‘delivering new fun to your freezer’. Named by Amazon’s frozen buyer as “the most innovative product to hit the frozen isle in decades”, SCOOT is changing how consumers experience life to the fullest! Whether as a kids treat, or adult mocktail or cocktail - once you try it, SCOOT will fast become your new favorite time frozen treat. #scootfrozenlemonade #consumerbrands #expanders #dedicatedtogrowth #deliverymarketnewness #usamade #manufacturingbrilliance #entreprenership #leadingindustrytrends #fancyfoodshow2024 #fancyfood #innovating #rockyourproduct

Brand partnerships are the best when... ...they make you think. 💡 Here are my favorite unexpected partnerships from this month and why: 1. Shake Shack x Tide To promote their new BBQ menu, Shake Shack and Tide are offering "Sauce Insurance" to anyone who gets a Shake Shack BBQ Stain. A burger chain and laundry detergent? Makes so much sense once you think about the entire customer journey of eating BBQ. 😂 2. The Kelces x General Mills The Kelces launched a "Kelce Mix" cereal combining 3 of their favorite cereals: Reece's Puffs, Lucky Charms, and Cinnamon Toast Crunch. You can almost visualize them as young boys thinking about how creative they were in their kitchen while Mama Kelce laughs. 3. poppi and... Chipotle Mexican Grill? Of all the fast casual spots Poppi could partner with, Chipotle was not high on my list, but I think that's what makes this even better. The brands announced their collab through a series of memes, and they spoke EXACTLY to their target audience (see below). Big fan of original partnerships like these! 👏👏👏 #brandpartnerships #unexpectedpartnerships #brandmarketing