Herzog & Schindler’s Post

Have you noticed a new brand aesthetic in the post-social world? Failure-core. Failure-core is a brand’s new way to bid for relatability. I noticed Chamberlain Coffee pioneering this aesthetic first, so I give them the credit. Arguably, they needed it the most. Emma Chamberlain, an early-ish YouTube superstar turned Louis Vuitton ambassador, is the first to understand this aesthetic: her cultural currency is being relatable. With an LV-signed contract and a mansion featured in Architectural Digest, the big question for her was how to maintain that reliability. Emma’s answer was Falure-core. Because the classics have taught us, each success story succeeds in its own way; all failures are alike. TLDR: If your brand is looking for ways to build relatability, look into failure-core. It may be an answer. #failurecore #brandstrategy #culturalinsights

Yesterday, as my wife and I stumbled upon her once pristine Louis Vuitton handbag now covered in mold, it served as a rude awakening to who we were and who we now are. It's a tangible symbol of our past pursuit of wealth and status, a stark reminder of our once materialistic way of life. In this moment, we realise that our priorities have shifted. This symbolic image reminds us that no longer are materialistic things the measure of our worth. Instead, we yearn to make a difference in the lives of others, to add value beyond our own circles. It's a transformative realisation that true fulfilment comes not from what we own, but from the impact we have on those around us. Today, as we navigate our journey with a newfound sense of purpose, we strive to prioritise empathy, kindness, and meaningful connections over material possessions. Our focus has shifted from accumulating wealth to enriching the lives of others, and it's a shift that brings us greater joy and fulfilment than we ever thought possible. Let this mold-covered handbag serve as a reminder to all of us: true wealth lies not in what we own, but in the positive impact we leave on the world and the lives we touch. Let's strive to make every day an opportunity to add value to others, for therein lies the true measure of success.

At Stylo, we create, experiment, modify and enhance. This value involves asking introspective questions such as: What ignites our inspiration? How is our industry evolving? And what markets could we elevate further? In aligning with the playful elegance synonymous with Louis Vuitton, our focus gravitated towards crafting an experimental film centered around their timeless offering, the "Coussin." This deliberate choice aimed not only to immerse ourselves in the luxury market but also to forge an entirely novel and distinctive approach, breathing fresh life into the intersection of creative and luxury.

Did you know some brands have trademarked their iconic colors? From Tiffany & Co.'s distinctive blue to UPS's signature brown, these hues are more than just colors—they're a part of the brand's identity. Discover how using these colors could lead to legal trouble. #brandcolors #trademark  #brandidentity #marketingmagic #hues

💎 Besides the brand name, if you are to associate a color with Tiffany & Co. what would it be? 🎨 I am sure you thought of #TiffanyBlue – that legendry hue that is as much associated with luxury today as it was in the 80s. But here’s a question: Does it mean that the diamond inside is appreciably superior to the rest of the signs, or is it simply a trademark? 🤔 Colour plays a vital role as to how the brand is understood in the market environment. Make it right, it can influence the consumers’ mood, establish brand personality and become legendary. 🌟 It is time to investigate further the reasons behind choosing the color and the opportunities to transform your brand image and concepts of luxurious brands into the upper orbit! 🙌 #Branding #ColorPsychology #LuxuryBranding #MarketingStrategy #BrandIdentity #TiffanyTeal #LinkedInLearning #MarketingTips #TiffanyBlueBranding #IconicBrandColors

Tiffany Blue: The Colour That Defines a Brand Many of you have watched Breakfast at Tiffany’s. You probably loved the movie and admired Audrey Hepburn’s character, Holly Golightly. For me, it was Tiffany Blue that captured my attention. This colour is not just visually stunning; it is a registered trademark of Tiffany and Co. Since 1998, Tiffany Blue has stood for luxury and elegance. The light blue box is instantly recognisable and represents the brand. It is amazing how a single colour can evoke such powerful emotions and memories. This connection to the film further elevates the brand's identity. Tiffany and Co. understands how important this connection is, which is why they protect their trademark. The global recognition of Tiffany Blue proves that strong branding can create deep emotional ties with customers, making them feel special. Just like the yellow stitching of Dr. Martens and the red soles of Christian Louboutin, Tiffany Blue is a colour that defines its identity. Having witnessed brands where their colour is central to their identity, we can say that colour plays an essential role in defining a brand's identity. I believe the lawyers behind these brands deserve applause for their creative efforts to protect such unique elements. #Trademark #Branding #TiffanyBlue #Law #ColorMark #BrandIdentity

The Power of Color in Branding: Tiffany & Co.'s Signature Blue 💎 Did you know that Tiffany & Co. holds a trademark for its iconic color, known as "Tiffany Blue" (Pantone 1837)? This distinctive shade has become synonymous with luxury, elegance, and timelessness in the jewelry market. Since securing the trademark in 1998, Tiffany has effectively leveraged this color to create a powerful brand identity. The unmistakable blue packaging not only enhances the customer experience but also reinforces the exclusivity associated with the brand. In a world where visual identity is crucial, Tiffany & Co. serves as a prime example of how a well-protected color can elevate a brand and foster consumer loyalty. What are your thoughts on the role of color in branding? Let’s discuss! 💬 #Branding #Trademark #TiffanyBlue #Luxury #MarketingStrategy

The best Fathers Day tribute said everything by saying nothing. You don't usually associate Father's Day content with luxury brands, the usual tropes around the day 'thank you Dad' etc... would fall flat in the context of the vast majority of luxury houses. (Montblanc, for what it's worth, is a brand who could elevate those tropes.) But what luxury brands are good at is using their category to reframe context. Which is exactly what the A$AP Rocky and Bottega Veneta Fathers Day spot delivers. An intimate, almost wordless portrait of A$AP playing with his small young kids, wonderfully lensed by the artisit Carrie Mae Weems. The product is (quietly) there, gorgeously rendered in both video and stills, but is a background player to a larger moment. Sure, the moments seen might be very everyday, but that's what makes it even more distinctive and compelling. When we talk about luxury brands 'in culture' this is a fantastic example of what that looks like when applied to brand codes. Bravo to the entire team.

Lost in all the analysis of the High Performance numbers of LVMH is the fact that people, skilled and collaborative human beings, make brands successful, not the other way around. The Arnault family has been raised on a set of luxury rules that in our empirical research we call “The 7 Rules of Emotionally Intelligent Luxury” Combined, the rules inspire a powerful cocktail of strong positive emotions that the Arnaults call “Desire.” That’s accurate, but The Luxury Institute, LLC’s research with HNW and UHNW SuperClients shows that the underlying root emotion is the critical Input: HIGH TRUST in and across LVMH brands and its people. HIGH TRUST starts at the human level, among and between Arnault family members, its Board members, and extends throughout the trusted and trusting senior management, all the way to associates and partners. Then the customers. The financials are Outcomes. When you are witnessing consistently High Performance, know that High Performance behaviors are driven by the critical Input: HIGH TRUST. It doesn’t sound as sexy as Desire, but it creates Deep Desire. The lack of High Performance of most luxury brands is driven at its core by LOW TRUST from managers, associates and consumers, especially in a challenging environment. Reach out. We have the HIGH TRUST solutions. #lvmh #lvmhtalents #trustworthy #trust #luxurybrands

✨How Luxury Perfume Brands Transform Scent into Captivating Ads Crafting a captivating advertisement for a new luxury perfume is no easy feat. These high-end fragrance brands must find a way to evoke the elusive experience of smell through the visual medium of film. So how do they do it?💧 Successful luxury perfume ads often employ several strategic techniques: 🥚Sensory Storytelling - Rather than simply showing the perfume bottle, the ads weave an immersive narrative that taps into the viewer's senses. Lush visuals, emotive music, and sensual movements work together to transport the audience and make them feel the allure of the fragrance. 🥚Aspirational Imagery - Luxury perfume ads frequently feature glamorous models in opulent settings. This cultivates a sense of exclusivity and desirability around the brand, inviting the viewer to imagine themselves experiencing that elevated lifestyle. 🥚Capturing the Essence - Perfume houses work closely with directors to distill the core notes and personality of the fragrance into every visual and auditory element of the ad. From the cinematography to the wardrobe, every detail is carefully crafted to embody the scent. The end result is an advertisement that goes beyond simply promoting a product. It creates an immersive, sensorial experience that captures the spirit of the perfume and leaves a lasting impression on the viewer. How have you seen luxury perfume brands innovate with their advertising? I'd be curious to hear your thoughts! #LuxuryMarketing #Fragrance #SensoryExperience #Advertising #Branding