Max Osborne’s Post

It was about a year and a half ago when I decided to let go of an 𝗔𝗗𝗗𝗜𝗖𝗧𝗜𝗢𝗡. I knew the journey wasn’t going to be easy; building something new and positive never is. The addiction of receiving a bank message at the end of every month, with a certain amount credited to my account, always kept me in my comfort zone. Thus, I decided to put an end to this. 𝗖𝗵𝗮𝗽𝘁𝗲𝗿 𝟭: On a rainy day in Bengaluru, Sindhu Biswal - I'm hiring and I were introduced through a mutual friend at Third Wave in HSR (India’s Silicon Valley). While our interests and skill sets were complementary, which led to the birth of Buzzlab (along with Sindhu Biswal - I'm hiring and Shahbaaz Mohammed), we also realized that marketing in India needed an overhaul. 𝗖𝗵𝗮𝗽𝘁𝗲𝗿 𝟮: This realization led us to think that the overhaul had to begin with raising awareness about modern marketing methods. And there couldn’t have been a better way to do this than by collaborating with the folks at Metvy (Shawrya Mehrotra, Rajan Luthra and Ayush Srivastava). So, about six months ago, we began the grind. 𝗖𝗵𝗮𝗽𝘁𝗲𝗿 𝟯: Six months ago, we started with a bold vision: to create a fellowship where ambitious marketers could learn directly from the CMOs of the world’s leading brands. These six months were spent ideating the concept and fine-tuning every detail with the team at Metvy (Shawrya, Rajan, Aayush). We aimed to create an experience that truly stands out. 𝗖𝗵𝗮𝗽𝘁𝗲𝗿 𝟰: Today, that vision has become a reality. I’m thrilled to announce that I’ve stepped into a new role as the Co-Founder of the CMO Fellowship! This journey wasn’t easy. Building something meaningful rarely is. Here’s the deal — this fellowship isn’t just about lectures and theory. It’s about giving you a front-row seat to the strategies, challenges, and insights of CMOs who’ve been in the trenches. We’re talking candid conversations, insider knowledge, and no fluff. But we’re keeping it exclusive. Only 30 individuals will get the chance to be part of this first cohort. Why so limited? Because we believe in quality over quantity, and we want to ensure that each fellow gets a hands-on, personalized experience. To know more, click on the link shared in the comments section.

It's truly remarkable that Hashtag Orange is celebrating its sixth year of growth and achievement. The idea to establish this brand initially emerged from my background in finance, and I must confess, I harbored doubts about my ability to do so. However, I've always recognized that my strength lies in collaboration, and I've consistently relied on working closely with others to achieve success. Unfortunately, not all collaborations proved fruitful, and I encountered numerous challenges. Nevertheless, the idea of building a brand always motivated me to persevere and make things happen.   in 2018, the journey of Hashtag Orange began with a vision and passion that have propelled us through every obstacle and challenge. From the very beginning, we faced adversity, including the unexpected curveball of the COVID-19 pandemic striking during our third year of operations. It was a time of immense struggle, with rumours circulating in the market that Hashtag Orange might not survive the financial crisis. At one point, all key employees of Hashtag Orange resigned, and it seemed that everyone was under the fear that Hashtag Orange had no future. However, my unwavering dream continued to drive me towards success and has led is to where we are now - 100+ employee partners across offices in Gurgaon, Mumbai, Hyderabad and Hong Kong.    I have always maintained an unwavering belief in our mission. Despite stumbling along the way, we picked ourselves up with renewed energy and determination. I am deeply grateful to all our clients, partners, and employees who stood by us during our darkest moments, believing in both me and the vision of Hashtag Orange. Their trust has played a pivotal role in building our brand, and today, we confidently stride along the path of success.   I extend my heartfelt thanks to everyone who has been a part of our journey. Together, we have transformed Hashtag Orange into one of the renowned brands in advertising, collaborating with renowned brands and making a positive impact in the industry. Here's to many more years of innovation, growth, and success! #innovation #managment #digitalamarketing #technology #creativity #futurism #startups #marketing Amit ShankarAlka vijSridhar IyerAnkush VijVineet MalhotraPrashant SainiGaurang MenonTarana V BediRahul RautelaIshwarya Ganapathy Raman Hashtag Orange

Excited to share my recent endeavor in crafting a targeted marketing strategy for Mahindra's latest electric vehicle, the XUV800. With a dedicated budget of ₹10 lakh, we've harnessed the power of Google Ads to drive lead generation and amplify the vehicle's presence in the burgeoning EV market. Key Highlights: 🚀 Dual Campaign Strategy: Launched two distinct campaigns targeting specific regions to maximize outreach and engagement. 🎯 Optimized Bidding Techniques: Employed strategies focusing on both maximizing clicks and optimizing conversions to ensure efficient budget utilization. ✍️ Compelling Ad Copies & Comprehensive Keywords: Crafted engaging ad content complemented by a diverse range of relevant keywords from A to Z. 📊 Detailed Analytics & Reporting: Provided thorough campaign setups with visuals, showcasing ad variations, keyword selections, and campaign settings. Completed the project under the guidance of Gourav Meet Prince sharma Deep Upadhyay Sakshi Saxena #GoogleAds #PPC #LeadGeneration #mahindra #internshala #internshalaTranings

🎉 Celebrating 1 Year of Exceptional Contributions with Kanchan Tomar !🌟🚀 It's time to celebrate an entire year of dedication, creativity, and remarkable achievements with Kanchan Singh, our brilliant Digital Marketing Executive! 💼 Kanchan's innovative strategies and tireless efforts have been the driving force behind our digital success. Congratulations, Kanchan, on reaching this impressive milestone! Your passion and expertise have made a significant impact on our brand's growth. Here's to many more years of collaboration, success, and reaching new heights together! 🥳🎈 #WorkAnniversary #DigitalMarketingPro #TeamSuccess #1yearandcounting #linkedinpost

Have you ever wondered which communication trend will shape 2024 the most? I had the privilege of attending the India Communication Summit 2024, and it was a goldmine of insights and inspiration. From the rise of artificial intelligence to the evolving importance of employer branding, the event highlighted key trends that are redefining corporate communication. One standout moment was Tata Consultancy Services winning the Best Use of Analytics award 🏆, thanks to their innovative approach powered by Sociabble’s platform. This achievement underscores the transformative power of an effective internal communications strategy, something I passionately advocate for in my role. We’re living in a time where influencer marketing and targeted communication strategies are more crucial than ever. Dive deeper into these trends and see how TCS is leading the way on the Sociabble blog ➡️ https://lnkd.in/eH54dTWH 💬 What are your thoughts? Which trend do you think will have the biggest impact in 2024? Share your insights in the comments! #IndiaCommunicationSummit #TCS #Analytics #CorporateCommunication #Trends2024

Have you ever passed through this situation in your career where a big task ran smoothly after weeks of preparation . Then, unexpectedly, you receive a call that requires you to do the bigger work in less than #24hours.. That’s what happened to me last week. In the middle of my third day of running the MazaoHub #Nane Nane tent in the Njombe region, where I received an instant call to launch a national campaign, #Klinikiyakilimo within 12 hours. I felt overwhelmed and scared to move such a mountain, but since working under pressure and getting messages across different digital platforms feels like home, I instantly decided to create a name for the campaign, structure content such as articles and other messages to be included in #promotionalmaterials like magazines and posters. While some of them were later on featured in print media. To spread the messages quickly beyond organic social media posting, I had to bring influencers on board from different social media platforms such as #LinkedIn, Twitter, and Facebook, who shared more than 20 video highlights and posters per day on their platforms. Finally, at the 3 days of the campaign, everything was aired live on MazaoHub platforms to include our #stakeholders and other people who couldn't do so physically to the event. And don’t start thinking like everything was too professional and boring because both modern and traditional dancers I recruited, made everybody joyful and energetic with their sounds nd moves.. I must admit everything seems easier said than done, but together with MazaoHub #klinikizakilimo campaign successfully reached more than 300,000 people online while onboarding more #agriculturalpartners from such figures. Personally, aside from meeting more people, this wonderful experience taught me how to work effectively in a fast-paced and pressured environment. Of course, every turmoil comes with a blessing, and I hope in your career, you have gotten yours... #alexaindigitalcomms #Klinikizakilimocampaign #Nanenane

Impressions vs Engagement I thought these 2 are interdependent. More impressions mean more engagement and vice versa. But that’s not true. My posts generally got a very good impression. But not a good engagement. Recently, my client’s posts were getting a very good engagement. But not a good enough impression. And the most important part is, Engagement attracts more engagement. And people are more likely to engage with posts having higher engagement. Because impression is not visible to them. So, I feel, it’s important to focus more on engagements then on impressions. #impressions #engagement #linkedin

With a wealth of experience as a Chief Marketing Officer, this visionary leader has mastered the art of shaping global brands. Their journey is built on the belief that the true magic of marketing lies in the confluence of promise, purpose, and performance. This powerful combination has been their guiding force, driving results that resonate across diverse markets. Their career exemplifies a relentless pursuit of excellence, transforming ideas into impactful strategies that elevate brands to global recognition. Through dedication and innovation, they inspire others to harness the power of purpose-driven marketing to achieve lasting success. Dr. Shishir Gupta, Founder and CEO of StartupLanes says, Marketing is not just about selling a product; it’s about telling a story that connects purpose with performance. Much like Peter Drucker said, 'The aim of marketing is to know and understand the customer so well that the product or service fits them and sells itself.' This visionary leader embodies that philosophy, transforming brands into global entities through a blend of creativity, purpose, and innovation. Steve Jobs once noted, 'Innovation distinguishes between a leader and a follower,' and here we see a leader who not only innovates but redefines the essence of what a brand can achieve. As Simon Sinek teaches, 'People don’t buy what you do; they buy why you do it.' This leader's career is proof that when marketing is rooted in purpose, it not only inspires but also transforms markets." Join us to Congratulate Sumit Virmani for making it to the list of Top 50 CMOs in India 2024. He is the Chief Marketing Officer of Infosys . For more, read this article- https://lnkd.in/drQRiCRV                                                                Thanks to  Prince Kumar Mahadev Bhosale Varsha Bhutekar Rucha Athavale Dimpal Chaudhari Daksh Acharya Abhinav Singh Kaurav Ananya Singh #cmo #businessmen #top50cmo #top50cmoinindia #success #business #motivation #startuplanes #inspiration #chiefmarketingofficer #csuite #csuiteleaders #Infosys For any Correction or Nomination, please contact shalinishekharjha18@gmail.com or call at 7061008177. Kindly contact us during office hours, i.e., 10 AM to 6 PM (Monday to Saturday).

🎉 Exciting News: Assignment 01: Buyer Persona for Indian E-Commerce Company "Nykaa" with Wscubetach Completed☕️🍊 🔎 This post is a summary of the assignment that asked me to do the following: Assignment/Project Objectives: • Gain a deeper comprehension of buyer personas and their significance in digital marketing.• Use what you've learnt to construct thorough buyer personas for Nykaa's intended market.• Using the buyer persona you built, evaluate Nykaais's present digital marketing tactics. You will investigate several kinds of campaigns, alternatives for targeting, and ad forms. This product assignment/project is a component of the Digital Marketing Mentorship Program at WsCube Tech. 👉I'm really proud of the knowledge and abilities this project/assignment has helped me to acquire. It's been a fruitful voyage full with insights and worthwhile discoveries. 👉A huge thank you to everyone who supported me along the way! Thanks to Karan Singh Kushwah Kushagra Bhatia and WsCube Tech 👉Do read it, and comment down your thoughts & feedback on the same. 🙌 #WsCubeTech #DigitalMarketing #UpskillingBharat

🚀 Proud to show you what I've just finished !! I recently completed a comprehensive Google Ads Campaign for Mahindra XUV 800 scoring an impressive 89 marks! (Let's call it 90 😉) 🏆 Although I might be late to the party, it's never too late to celebrate success! I'm thrilled to highlight what I learned and achieved: ➡️ Target Audience Analysis: Defined key demographics and psychographics for effective targeting. ➡️ Ad Copy Creation: Developed engaging and compelling ad copies to attract potential buyers. ➡️ Keyword Research: Identified high-traffic and relevant keywords to maximize ad reach. ➡️ Campaign Strategy: Crafted a robust strategy for search and display ads, focusing on lead generation and brand awareness. ➡️ Budget Management: Allocated and optimized a budget of ₹1,000,000 to achieve maximum ROI. ➡️ Performance Metrics: Projected impressive results including 150,000 impressions and 8,000 clicks for search ads, and 200,000 impressions and 15,000 clicks for display ads. 👨💻 Through this project, I honed my skills in: - In-depth audience analysis - Effective ad copywriting - Strategic keyword research and implementation - Comprehensive campaign strategy development - Budget allocation and optimization - Data analysis and performance tracking 👨🏫 A huge thank you to all my teachers at Internshala Trainings for their guidance and support! 🙏 Prince sharma , Yogyata Jain , Monika Kathpalia , Internshala Trainings , Gourav Meet , Internshala , Deep Upadhyay , Sakshi Saxena I am passionate about leveraging these insights to drive brand visibility and lead generation through strategic Google Ads initiatives. Although the ads were not launched live, I was responsible for the entire campaign's development. 😇 Feel free to share your thoughts or suggestions on my Google Ads projects! Follow -> Rakesh Nayak ❤️ #DigitalMarketing #GoogleAds #MahindraXUV800 #ProjectWork #CareerGrowth #LearningJourney #Grateful #AdCampaigns #MarketResearch #DataAnalysis #LeadGeneration #internshala #internshalatrainings #rakeshnayak ➡️ Check it out here: https://lnkd.in/d3_xHqQ2