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Did you know if AI is used in the ad & the company discloses that info, there is a 73% rise in ad trustworthiness? People Want to Know When AI Is Used in Ads, Research Confirms (adweek.com) So the next question is- is your company using AI in their ad creation process?

The class of 2024 marks the first generation of advertising professionals who will be wielding mainstream AI tools from the outset of their careers. This stands in contrast to the leaders of every agency and every brand in the world, who are adapting to a new normal after decades of doing things differently. There's new magic out there. In the blog below, we channel our inner Dumbledore and offer a few nuggets of wisdom for anyone entering the ad biz. Read here: https://lnkd.in/gBhHzdSw

You can now rewatch my LinkedIn Live about "Ad Impact" on YouTube! Uncover the secrets to massively boosting ad effectiveness through classic ad strategies and cutting-edge Causal AI. You can also read the full article on my Substack: https://lnkd.in/eC_iKqvp Cheers, Frank #causalai #advertisinginsights

For lawyers drafting contracts amidst AI concerns, it's crucial to stay informed on AI tech and legal implications for relevance and effectiveness. Brands are increasingly adding strict restrictions on the use of AI in their agency contracts, concerned about the potential risks of generative AI tools like misuse of intellectual property or brand assets. Agencies are developing closed systems and "walled gardens" to reassure brands and comply with these new contractual terms, which have become a common topic in agency-client discussions and even agency reviews. While some argue these restrictions may be overly cautious, brands are taking steps to maintain control over their data and creative assets as AI becomes more ingrained in commercial work and digital marketing. Source: Adage.com https://lnkd.in/e2QCS5pC

Highly recommended reading - WARC's annual Future of Media report is here

@Hospit_AI_lity Next level training for travel workers. Next level benefits for travel businesses. Download the proposal from the Media Center: https://lnkd.in/gCxcpy5H Login or get credentials. #travel #traveltechnology #traveltraining #AI #trainingtech #travelbusiness #indev

@Hospit_AI_lity Next level training for travel workers. Next level benefits for travel businesses. Download the proposal from the Media Center: https://lnkd.in/gCxcpy5H Login or get credentials. #travel #traveltechnology #traveltraining #AI #trainingtech #travelbusiness #indev

For decades, TV media was bought the same way. But today, there's infinite content that can be watched in hundreds of different ways. Viewing behavior is fragmented. This makes it harder for advertisers to identify where their target customers watch—and the best ways to reach them. The old-school methods for TV media buying are no longer effective.  So what now? Most agencies white-label their media buying platform. We built our own media-buying AI from the ground up... Meet Annika. 🤖✨ In 2023, Annika set new records. 2.4M airings   90,000 optimizations 6,000 hours saved in manual labor And she's only getting smarter. #AI #Technology #Media

Hang Co-Founder and CEO, Jon Klein Discusses the importance of integrating AI, Direct to Consumer, and YouTube along with other tech, as Paramount is reimagined. @Bloomberg Watch the full interview here: https://bit.ly/4cxJTD1