HMA Public Relations’ Post

Be honest. How much do you really know about sustainability? If your answer is a sheepish “not that much at all,” then you’re in luck. Julien Le Bas, SVP, Global Head of Sustainability & Executive Creative Director, breaks down how marketers can sharpen our sustainability instincts, so we’re prepared to apply sustainability principles from the start of every project.    After all, in experiential marketing, we decide how thousands will eat, where they will stay, and how they will travel. Each decision is an opportunity to multiply our impact and inspire the world to experience better. 🌍💡   Don’t forget to save this post for later! You can read the full story here: https://lnkd.in/ecn-kvCR   #JackMorton #ExperienceBetter #SustainabilitySense #SustainableEvents #SustainableExperiences #sustainability #NetZero #ZeroWaste #ExperientialMarketing LBBonline - Little Black Book

Do you have a sense for sustainability? Some of us do but most of us don’t. Here are a few ideas to start sharpening it for you, your brand and the Planet. #experiencebetter #jackmorton #earthday

What are the benefits of having a sustainability-first mindset?    We’re so glad you asked. 🚀 Boosted brand reputation: Demonstrating a clear commitment to conscious ways of working can improve brand reputation with any target audience almost immediately.  🤝 Encouraging brand loyalty: Your community is much more likely to declare loyalty to your brand once they know you share and celebrate their values—and that word-of-mouth seal of approval is the BEST way to grab the attention of others. 👥 Team building: (And we really know this one to be true) pledging to a more sustainable future improves morale internally. Proud teammates make for better output, which makes for impressed partners, and a brighter future.  🤔 Innovative thinking: Being more eco-conscious pushes outside-of-the-box-thinking. Why be a follower, when you can make an impactful change? 💰 Saving ££ and streamlining processes: Going greener doesn’t have to be expensive. Opting for more eco-friendly solutions saves money, time, and headache in the long run.  Want to know more about our sustainable practices? Check out our approach here: https://lnkd.in/e48RcK_s Or better yet, let's talk. #DareToBeLive #ThoughtLeadership #LetsTalk #BrandActivation #Sustainability #Activation #Experiential #EventManagement  #Experience #Marketing

This article discusses the shifting landscape of corporate sustainability. While interest in corporate activism has decreased, sustainable products continue to grow in demand, reflecting a consumer desire for authenticity. Companies must differentiate between activism and sustainability efforts, ensuring their messaging aligns with their core business and customer values. Successful examples like REI and IKEA demonstrate the power of focusing on relevant, aligned sustainability initiatives rather than addressing every social issue. The key is fostering trust through consistent, purpose-driven communication. #brand #sustainability #messaging #communication

Marketing and sustainability: How to get it right? 🌎☘️ As the world leans into conscious consumerism, businesses are stepping up, integrating sustainability into their brand missions. 🌱 At the heart of meaningful change is authentic engagement. It's not about just adding "green" buzzwords to your marketing but about embodying these values from the core. 🌟 Dive into our latest article where we explore the critical intersection of marketing and sustainability, and how to genuinely communicate your eco-commitments without falling into the greenwashing trap. Let's evolve together, making every step toward sustainability count, because there's no real finish line when doing it right. 🔄💚 Read the full article here 👉 https://lnkd.in/eTtzCKmy

As marketers gear up for another year of brand experiences in 2025, #sustainability isn't just a buzzword—it's a critical component of your strategy and budget considerations. How can you incorporate sustainable practices into your campaigns without compromising creativity or results? Check out our 9 practical tips to make sustainability a core part of your programs. https://lnkd.in/g2DwqC96 #EventProfs #BrandExperiences #SustainableEvents #EventSustainability #SustainableFuture #GreenEvents #ESG

Green is the New Gold " In recent years, the shift towards sustainability has taken the business world by storm. From global corporations to local startups, everyone's hopping on the green bandwagon. But why? And how can brands leverage sustainability as a marketing strategy? Firstly, customers care. Today's consumers are more eco-conscious than ever and prioritize sustainable brands. Embracing green practices shows that you're committed to preserving our planet and appeals to environmentally-aware customers. Secondly, sustainability is a unique selling point. In a sea of competitors, standing out as a green brand sets you apart and builds loyalty among eco-conscious consumers. So, how can you strategize sustainability in your marketing? Here are a few tips: 🔹 Be transparent about your sustainability efforts - shout them from the rooftops! 🔹 Tell stories that highlight your environmental impact and connect with your audience's values. 🔹 Partner with eco-friendly organizations to amplify your reach and credibility. Ultimately, integrating sustainability into your brand identity is a win-win: You're doing your part for the planet while capturing the hearts (and wallets) of eco-conscious customers. What are your thoughts on green marketing? Share your insights in the comments below! " #EarthDay#EarthMonth#GreenMarketing#BrandStrategy

🌍 Trending on LinkedIn: Embracing Sustainability and CSR 🌍 Sustainability and Corporate Social Responsibility (CSR) are not just buzzwords; they're essential for modern businesses. Consumers are increasingly prioritizing eco-friendly and socially responsible brands. A survey by Nielsen found that 73% of consumers would switch to a more environmentally friendly brand, and 89% would choose a brand associated with a social cause, given comparable price and quality (Dottypost - Grow Your LinkedIn Audience). Businesses can highlight their sustainable practices and CSR initiatives on LinkedIn to attract like-minded customers and talent. Share stories of how your company is making a positive impact on society and the environment. This not only boosts your brand's reputation but also builds a loyal customer base. 🔑 Key Takeaway: Showcasing your commitment to sustainability and social responsibility can set you apart in a competitive market. Make it a core part of your brand narrative. #Sustainability #CSR #LinkedInTrends #BrandLoyalty

💬 It’s clear that marketers have acute awareness that sustainability is a real market driver for their consumers and yet tangible, impactful initiatives are still taking a back seat. Why? 💬 Our resident brands and brains expert Cristina de Balanzo, Ph.D. tackles our CMO Barometer findings on sustainability – banging the drum for weaving more research into sustainability comms. Read all about it in Research Live. https://hubs.ly/Q02vkJ420

As sustainability PR is increasing, it is a perfect opportunity to start building a sustainable brand image. Incorporating sustainability into your brand builds a greater brand significance and a stronger connection with your consumers. Learn more reasons why you need to build a sustainable brand image through our blog post: https://hubs.ly/Q02hxqn70