HMP Global’s Post

Adela Schulz and Parker Richardson speak about the opportunities afforded by medical congresses for customer engagement during NEXT Pharma Summit today. There is more information available to HCPs than time available. Adela believes it is therefore important to rely on summarisation and bite size imormation for more effective engagement avross multiplechannels. Meanwhile, providing context to HCPs around events, based on clinical research publications highlights, can also provide more incentives for HCPs to engage with #healthcarecontent. ##hcpengagement

Congresses are a critical source of scientific information for healthcare professionals. But their preferences for engaging with these events have shifted in recent years. In this edition of our #EPGHealthResearch series, gain insight into HCP behaviour and preferences relating to in-person and virtual congress experiences. #pharma #MedComms #MedicalAffairs #Pharmamarketing

Exciting news! If you have innovative research or a compelling case study, we want to see your work displayed as a poster at this year’s GCC Pharmacy Congress on October 25-27, 2024. This is a unique opportunity to drive progress in pharmacy practice and engage with leading experts in the field. Don't miss out—submit your abstract now and be a catalyst for change in healthcare! Submit abstract here: https://bit.ly/4dsNtPH #GCCPharmacyCongress #PharmacyResearch #HealthcareInnovation #CallForAbstracts #PharmacyLeaders #AdvancingHealthcare

Pharmacy Interoperability and Pharmacy Perspectives Coming Out of the ONC Annual Meeting - Healthcare IT Today #PharmacyInteroperability: Key Takeaways from the ONC Annual Meeting At the recent ONC Annual Meeting, pharmacy interoperability emerged as a crucial topic for healthcare IT professionals. This summary highlights the key perspectives shared by pharmacy experts during the event. #The Importance of Pharmacy Interoperability Pharmacy interoperability plays a vital role in improving patient care and safety. It enables seamless exchange of medication-related information between healthcare providers, pharmacies, and patients. This fosters better medication management, reduces errors, and enhances patient outcomes. #Challenges in Achieving Pharmacy Interoperability Several challenges hinder the achievement of pharmacy interoperability. These include inconsistent data standards, lack of data sharing infrastructure, and limited adoption of interoperable systems. Address ai.mediformatica.com #pharmacy #interoperability #prescriptions #about #health #pharmacyinteroperability #drfirst #eprescribing #healthcare #pharmacist #medication #partners #digitalhealth #healthit #healthtech #healthcaretechnology @MediFormatica (https://buff.ly/3S9546q)

Here's what hospital pharmacy leaders need to know going into Q3. It's already been an eventful summer of conferences, networking, and award-winning clinical research here at CPS. Let us catch you up on the latest: https://lnkd.in/gWNg_BKd #pharmacy #specialtypharmacy #healthcare #HSSPoutcomes #pharmacymanagement #pharmacycompliance

HCPs prefer third-party newsletters such as commercial and medical society-branded rather than newsletters from pharma or device companies, according to research by Kantar. BulletinHealthcare offers the best solution for marketers to directly reach defined, verified HCP audiences in a variety of therapeutic areas via our medical association newsletters.    To learn more, visit https://lnkd.in/exWCJny     #BulletinHealthcare #HealthcareMarketing #Healthcare 

Last panel of day 1 at the NEXT Pharma Summit discusses the changing role of MSLs towards great #customercentricity, moderated by Steve Royle. Tamara Krcmar feels that MSLs have to be able to tell a story around innovative medicines and not just share dry data points. We could not agree more at SciencePOD. Monika Mortensen believes that MSLs should be able to discuss the data with HCP not just share it. This requires soft skills to pull up information to effectively engage with HCPs. Rodney B. Smith advocates for the need to convey the patient perspective to HCPs. Although there is a string sense that the role of MSLs needs to change, they need to be coached to handle a more customer centric approach with HCPs, including gathering insights from.them to communicate back to the company. #medicalaffairs ##hcpengagement

Okay, going to try something completely different this time. We talked to payers representing over 250M covered lives and they had plenty to say about topics very relevant to manufacturer program design, including copay accumulators, copay maximizers, alternate funding programs, IRA impact to coverage, patient education, etc. See you there! Nuvera Life Science Consulting PURE Engagement Informa Connect Life Sciences #treatmentexperience

Miriam Schulze you pointed out one main challenge: lack of reimbursement, but that is certainly not the only one. In my experience the current IT environment in hospitals is not yet set up to accommodate easy implementation of CDSS. Nobody wants any extra workload, thus connectivity (if not integration) to EMR or PDMS is a requirement that is difficult to accomplish. Furthermore, there are still many misconceptions and lack of understandings what CDSS is, what it can do, what it cannot do and how it is supposed to provide. The hype around AI is not helpful because it causes more irritation than information. We all - patients, providers, payors and the indistry - need to educate and be educated. CDSS will become a standard tool in healthcare that helps to improve medical outcome by standardizing clinical decision making, eliminating bias and human error and providing a level and depth of knowledge that an individual human cannot apply. BUT it is just one piece of the puzzle.

🔎 Have you had a chance to explore CVS Health’s 2024 Rx Report: The Future of Community Pharmacy? Within, we explore how community pharmacies are innovating to transform pharmacy care – like through digital improvements that both enhance the patient experience and better support pharmacy teams. Read more about how #TeamCVS is charting a path to the future of community pharmacy in our report: https://lnkd.in/egFzDwie