Hogan Lovells’ Post

Change is the only constant Especially for brands. While consistency builds memory, true growth requires adaptability. Brands must evolve like living ecosystems to stay relevant. Embrace change with vision and ambition - it's not just about roots, but evolving authentically. Change before you have to. Follow more on https://lnkd.in/dfA7nTrz and let's chat here https://lnkd.in/d5V5HB9E #BrandGrowth #Adaptability #Innovation #BrandStrategy #neon42

Loved brands with a focus on nostalgia, innovation, and sustainability – or private label? 🍫   "We must continue with what we have identified as our strategic growth driver: driving innovation and the strength of brands," Annette Zeipel, CEO in Toms Group, says and continues:   "Even if consumers are not willing to pay more for sustainability right now, we must build trust in us over time. I predict this will become one of the factors that can make our brands strong and relevant in the eyes of consumers."   Read more at FødevareWatch here: https://lnkd.in/ejb4ZCTf, where Simone Scheuer-Hansen delves into how Toms Group differentiates itself, among other things, through innovation, nostalgia, and sustainability.

Welcome to the forefront of brand evolution where connections matter more than ever. In the wake of the pandemic, we've witnessed a profound transformation in consumer behaviour, with a seismic shift from material possession to the pursuit of meaningful experiences and authentic connections. The last three to four years have been marked by a re-evaluation of priorities, as individuals sought solace and fulfilment beyond the realm of consumerism. As outlined in VML's "The Future 100 - Trends and Changes to Watch in 2024", this shift in mindset has fundamentally altered the way clients interact with brands. No longer content with superficial transactions, they now crave experiences that resonate on a deeper level—experiences that enrich their lives and foster genuine connections. Against this backdrop, the role of a brand has evolved dramatically. It's no longer enough to simply offer products or services; brands must become architects of experiences that transcend the transactional. From virtual events to immersive storytelling, clients are seeking out brands that can deliver authentic moments of connection and meaning. The pandemic has served as a catalyst for this transformation, underscoring the importance of human connection and shared experiences in an increasingly digital world. As we emerge from this period of uncertainty, brands that prioritize authenticity, empathy, and community will undoubtedly thrive. Whether you're looking to enhance your brand experience or receive a copy of our latest newsletter: "Human Before the Machine," we're here to support you. Get in touch with us at hello@isiglobal.co.uk to learn more about how ISI Global can elevate your brand's presence and deliver meaningful retail experiences. We look forward to connecting with you and exploring opportunities for collaboration. 📸 curtesy of VML "The Future 100" report   #AuthenticConnections, #ExperienceOverPossession, #ShiftInConsumerNeeds, #PostPandemicBranding, #HumanConnectionRevolution, #NewEraOfEngagement, #ClientCentricBrands, #MeaningfulExperiences, #BrandEvolution2024, #ResonateAndConnect

Embrace the magic of collective experiences! In a world where 71% feel lonely and 66% lack community, collective experiences shine bright. Brands can lead the charge, uniting us through shared moments that spark joy and connection. Let's shape a future of connection! Dive into 99 more trends with our Future 100 report: https://bit.ly/48WEt2a #WeAreVML #FutureFridays #Future100

An advanced civilization to catch up to...

Happy new year TEAM!! I hope you had a magical Christmas?! I had such a complete break and it’s left me energised for NEWNESS. 2024 has started with real momentum - getting stuck into my new Brand FIRE project for a Bristol-based disruptor brand, and an exciting call this morning with a potential new client launching a purpose-driven Foundation to bring about real impact and change for young people in the UK and further afield. Their heritage and roots are in a super sexy Italian brand - it’s SUCH an interesting proposition! I’ll be building a team to complete the proposal so watch this space 👀 AND I’ve just booked in my first Brand SPARK free upgrade - I’m offering three places in January for this so now there are two left. This offer is perfect for you if: - you are super clear on your offering - you have proof of concept - and a really good idea of the look you want - you’ve been trying to DIY but can’t quite get there - and need a branding expert to pull it all together! - you’ve BIG ambition for the brand - but need to work in bite sized chunks budget-wise Two slots left for ambitious people champing at the bit to build their brand - link in my bio to claim yours NOW!! #happy2024 #newness #brandidentity #visualidentity #brand #branding #brandstrategy

Our journey across four decades reminds us of how we have grown over the past 40 years. It mirrors the deep-rooted passion, commitment, value system, and inclusive culture that makes us the inimitable and distinctive brand we are today. So, while we look back with a sense of pride at our four decades of sustained growth and value creation, it also inspires us to look forward with optimism at what promises to be an even brighter future. #40yearswithJyothyLabs #4decadesofgrowth

Dear clients, dear friends, dear partners, or, sometimes, all in one person! Thank you very much for all the #ropelicious moments we were able to experience with you. Thank you for trusting us and for the co-creative efforts we took, to make the world a better place. Everything counts. Bye bye #2023, you emotional year. Not only personally but also in terms of #branding and #design matters. #Brands have to offer more than only their reason to be, their product or their service, you name it. Brands had to proof their consideration of ongoing #trends like #circularity, #purpose , #individualization, #connectivity, #cultureofknowledge or #gendershift. But there is more to come. Brands have to adjust their communication efforts to demonstrate, how they transfer all these massive opportunities to precisely address their target groups needs. To make them feel better within day-to-day struggles. To offer reward. To support the right decision. To fit in a lifestyle. To sell products successfully. Extensive shopper-knowledge and -closeness is key to find exactly the right path. Well, we found a few, together with you. If not yet - well, get in touch! Welcome 2024! What are your plans for your brands? Let’s, together, Embrace An Era (Heritage 3.0)! Shall we Overstimulate (Maxing out impact)? Shall we try some Eco-Orientation (Which circular aspects are yours)? Or … well, we have more to offer, to make your brand a shining star. As you might have experienced, not only within the last lines, we believe in the power of branding and design, today, tomorrow and in the future. For 2024, we are looking forward to giving you a hand, where you need it. Let’s get stuck in! For the next few weeks, we highly recommend to take care about (y)ourselves and (y)our loved ones. Simply put, have (y)ourselves a merry little christmas and let (y)our hearts be light. And right after (y)our festive celebrations have a good start into a great year 2024. See you soon, all the best on behalf of your #Ropelius.-Team! #xmas2023 #branding #trends #packaging #corporateidentity #2024planning #newyearseve #shopperexperience #consumerinsights

Join the professionals who have already embraced change! 🌐✨ Elevate your [industry] game with [Your Brand]. Your success journey starts now. 🚀 #TransformWith[Your Brand] #InnovationUnleashed #GameChanger

A remarkable brand does more than just stand out; it elevates our entire experience, infusing it with a profound sense of purpose. It serves as a guiding star, illuminating the path to a future that's defined by excellence and aspiration. When we encounter such brands, they not only exceed our expectations but also inspire us to dream bigger and reach higher. They become a standard against which we measure not only products or services but our own potential. So, let's celebrate the brands that don't just meet our needs but raise the bar for what's possible, lighting the way to a brighter and more purposeful future. 🌟🚀 #ElevateYourBrand #PurposefulExperiences #FutureForward #HollieKitchens #eXpProud