ISI Global ’s Post

🌟 Start 2024 with a Narrative Splash! 📣 Looking to redefine your brand's story this year? Here are five headline ideas tailored for your brand or business that are sure to capture attention: 1) "[Your Brand Name] Reveals Its Remarkable Transformation Journey to 2024" - Chronicle the pivotal changes and growth that have defined your brand. 2) "Innovating for Tomorrow: [Your Brand Name] 's Pioneering Steps into the Future" - Spotlight your brand's innovative strides and how they are carving a path forward. 3) "[Your Brand Name] 's Pledge for a Greener 2024: Actions Towards a Sustainable Future" - Showcase your brand's commitment to sustainability and the tangible initiatives for environmental stewardship. 4) "The Heart of [Your Brand Name]: Stories of Our Team Fueling Our Mission" - Celebrate the individuals that embody your brand's ethos and drive its mission. 5) "Envisioning 2024 with [Your Brand Name]: A Founder's Tale of Ambition and Foresight" - Provide a visionary statement from the founders, outlining the aspirations and plans for the year ahead. Transform these headlines into stories that resonate and engage. Use TalkingBrands.ai to draft and perfect your brand's message for an unforgettable start to 2024. #BrandMomentum #FutureFocused #EcoConscious #TeamSpotlight #VisionaryLeadership #BrandNewChapter #2024Goals #ImpactfulStorytelling #ContentCrafting #TalkingBrands

🗓️ With 2024 around the corner, we checked in with our Set Creative family on both sides of the pond to reflect on the year in experiential and events, and share some of the things we've seen and learned in 2023 that struck a chord and why. Check out some of the trends that stuck with us, below. 🤳 Gen Z Create. A Lot. - "More than any generation before them, Gen Z are a generation of creators. Lean into their creativity, offer them opportunities to create with your brand, and celebrate their creations." - Natasha Sokulski 🌳 Sustainability - "A sustainable approach is becoming more of the norm than the exception. Although things are moving in the right direction, as a single use industry, there's obviously always more to be done." - Paula, Project Director 🤖 AI. (Surprise) - "For me, AI means speeding up tasks on a technical level, but creatively it is opening up other ways of approaching an outcome as well. I really enjoy the quick experimentation it allows us in early stages of a project. The happy accidents are really interesting." - Malcolm Chivers 👥 Social Media Popularity isn’t Everything. "Discussing what you stand for and promoting it in the right way is often more powerful and interesting to the consumer, so they can understand what you represent in an authentic way." - Zoë Vernon-Livesey Read more insight from our team - https://loom.ly/agIXYec #BrandExperience #Experiential #Events #ExperientialMarketing WPP

'Change is a constant. Regardless of your product development or innovation cycle, to thrive you’ll need to build in a system that fosters curiosity through trend intelligence gathering'. Joanna Feeley I'm very fortunate to be part of a team & business with curiosity at it's core to support & guide innovative brands with the same vital mind-set. Curiosity stimulates real change. It lets us see things differently. It opens new avenues and outlets. It challenges the norm and drives progress. It can have an impact on every aspect of our lives and touch every moment of our day. Curiosity makes our world a better place. Be Curious. #intelligencegathering #thrivingbusiness #curiousmatters #strategicforesight #futuretrends #companyculture #thefutureoflifeathome

You don't speak to 30,000 global consumers, 20 leading experts and walk away without a clear vision into the future. At dentsu, our commitment to innovation is unwavering. #ConsumerVision2035 reveals transformative forces and trends that will shape technology, culture, consumers, and brands over the next decade. This is a *must read* for anyone looking to future-proof their business, create meaningful differentiation, and drive impact within their communities. Take your own look into our future here: https://lnkd.in/eyzvD82j

As we gear up for the upcoming year, several key challenges have been at the forefront of marketers' minds. Consumers seek brands that align with their values while political and economic polarization continue to impact brand perception. Consumers are impatient, waiting for changes and avoiding complex choices at the same time. Our latest blog provides insights on how brands can turn these challenges into opportunities, ensuring visibility and relevance. It’s a blueprint to survive and thrive in 2024. Read the full blog below to stay ahead of the curve in the ever-evolving world of (re)branding 👇 #BrandTransformation #2024Trends #Rebranding

Some fundamental headwinds brands should consider for 2024 and beyond.

What do 30,000 global consumers and 20 future-forward experts tell us about the next decade? Today we launch the dentsu Consumer Vision 2035, a new global report looking at the future of technology, culture, consumers, and brands. A must-read for marketers wanting to prepare and differentiate in an AI-filtered and culturally-reshaped reality that is just around the corner. #innovatingToImpact #dentsu Check it out here:

Last month, we gathered brand and marketing leaders from the worlds of hospitality, retail, luxury, tech, property and professional services to get under the skin of our report 'Human Connection: The Beating Heart of Resilient Brands' and address vital questions about the ways we construct relationships with consumers. Across sectors, it was clear from everyone in the room that human connection is an integral part of their brands, and something that has to be preserved and nurtured at all costs. It's the differentiator for any company, and the thing that elevates them in the eyes of the people who matter most: the customers they exist to serve. When it comes to making any changes to the ways that customers interact with the brand, to products and services, or to the integration of tech into the brand experience, the key is thinking 'human first'. That human-centric approach is what ensures that a decision is taken with customers and their needs at the forefront of thinking, and letting that be the guide. A human-centric approach doesn’t simply mean more people at every step of the journey; rather, it’s the underpinning of thought behind the moves a company makes. Thank you so much to Katie Brinsmead-Stockham, Claudia Mahoney, Daniel Rose, Carlo Scaglia, Asad Hamir, Melanie Parkinson, Cloudia Charalambos, Catherine Bowman, Tom Rowntree, Paul Porter, Sophie Howse and John Rockel for being part of it and providing such fascinating insights from your fields, and to Peter Cross for facilitating the day. The learnings have been really invaluable and it was incredibly heartening to see just how much human connection is firmly in brand builders' minds right across industries. #brandbuilding #humanconnection #brandconsultancy #brandexperience #creativeagency #pioneeringspirit #pioneeringconnection

Your business, once confined to local horizons, is now destined for more. The landscape is shifting, and change is not just an option; it's a necessity. In the business realm, a silent battle brews between the global and the local. Regions claim uniqueness, markets demand tailored strategies, and accountability becomes confined. But herein lies the conundrum—striving for local relevance while operating within a global framework. Enter personalization, the game-changer. In an era dominated by technology, customers seek not just products or services but experiences tailored precisely for them. The demand is for uniqueness, a recognition of individuality, and an acknowledgment of personal needs. Collision of Forces: Globalization, Localism, Personalization Picture this as a collision of three mighty forces: Globalization: Delivering a consistent, reliable brand experience on a global scale. Localism: Crafting a brand experience that resonates with local nuances, ensuring relevance and respect. Personalization: Going beyond, creating a bespoke brand experience that caters to individual needs, a narrative uniquely scripted for each customer. The Challenge and the Opportunity: As a business navigating this trifecta, the challenge is real. However, within this challenge lies an unparalleled opportunity. Striking the right balance, seamlessly blending the global, the local, and the personalized, is the key to not just survival but thriving in this dynamic landscape. Conclusion: Embrace the Change, Redefine the Game The call is clear—embrace change. Your business is not confined to a singular audience; it's a global stage. Unleash the potential of globalization, respect the significance of localism, and harness the transformative power of personalization. Sathya Narayanan - Navigating the Business Landscape of Global-Local-Personalization. 🚀 #BusinessTransformation #GlobalLocal #PersonalizationJourney

Today we launch Consumer Vision 2035, a new global report looking at the future of technology, culture, consumers, and brands. A must-read for marketers wanting to prepare and differentiate in an AI-filtered and culturally-reshaped reality that is just around the corner.