WHAT IT MEANS TO WIN AT THE London Competitions?
North Uist Distillery | Certified B-Corp that won the 2023 London Spirits Competition with its award-winning Downpour Gin from Scotland share a few insights with our team.
Downpour Scottish Dry Gin, from the North Uist Distillery Company in the Outer Hebrides of Scotland, was the highest scoring spirits brand with 98 points in the 2023 London Spirits Competition.
Here’s what it meant to the distillery owners Kate MacDonald and Jonny Ingledew:
“Being a gold medal winner at the London Spirits Competition has had a significant impact on our sales. One of our business goals for the year was to gain more traction in the on-trade. Recognition from London Spirits Competition has acted as a seal of approval in this respect as the competition is judged by some of the world’s leading figures from the hospitality sector. Not only this, judging is undertaken with the end consumer in mind, so you know the judges can genuinely see a space for your products.”
“Often it is difficult to identify a tangible link between awards success and specific listings, however, I can point to several new partnerships as a direct result of our London Spirits Competition medals. This includes a listing with a high-end UK-wide department store whose buyer was on the judging panel. This also includes the opening up of a new export market after we were approached by an importer who had seen coverage of our success.”
“This is no coincidence. The LSC team did a superb job of promoting the competition and providing a platform for the medal winners. We have won top medals in other competitions and it was a flash in the pan, whereas LSC has sustained the coverage throughout the year. We really appreciate it – thank you!”
#brandsuccess #globalrecognition #brandstory North Uist Distillery | Certified B-Corp | Kate MacDonald | Jonny Ingledew
The Deadline for entry to the London Competitions is February 22.⌛️
Enter while you still have time: https://lnkd.in/dRVxt6b
PS: Image proudly showing LSC sticker on top of the bottle. 😍
Ondernemer | Dagvoorzitter | Journalist | Mediamaker en producent bij Het Regiehuis
2moTo strong to handle? A good link?