With the semester underway, I wanted to be sure that I highlight the wonderful experience I had interning at fairlife this summer! If you’ve spoken to me anytime within the last four months, I very likely mentioned how great of a time I was having, but here’s a quick recap just in case.
I worked as the Channel & Customer Strategy Intern, under the management of the awesome Rebecca Cohen. I learned more about large grocery stores than I thought I ever could (just ask my college friends – we can no longer take a trip to the store without me sharing some fun facts about how they run)! In this role, I created insight-rich slides for 2024 plans, utilized my Excel skills to develop charts and calculations, helped create slides for the sales team to use in conversations with retailers, built summary Mekko charts, went on market/store visits to observe consumers and understand how a product gets to shelf, and learned how to use both Numerator and Nielsen IQ Discover to pull some really interesting reports. I also took a trip to the National Restaurant Association Show in McCormick Place, where I learned all how CPG companies develop, test, and market new products. In my main project, I made strategic recommendations based on data and insights as to how fairlife can compete with the growth of competitors. The final report was over 60 slides long and covered multiple topics, and I was so proud to present it to multiple teams within the company.
HUGE thanks to Rebecca Cohen – her leadership and openness made my experience 100 times better, and I loved how many projects she involved me in. Thank you as well to Lauren Sellers, who planned a one-of-a-kind internship experience. (Our onboarding week was a blast, and I loved being able to travel to Coopersville and see a plant in person!) My team (Dean Weber, MBA, Dawn Helle-Peck, and Chris Ohmstede) were always supportive and taught me so much about the differences between all the channels. Ashley Lecheler and Eileen Thanner both gave great advice throughout the span of my internship and were always available to answer questions I had. In general, thank you to the WHOLE team at fairlife, LLC – it truly was the greatest internship experience I could have asked for. Finally, thank you to Andrew Bryant, who encouraged me to apply for this internship – you said that you thought I’d enjoy it, and you were right!
Internship applications are open now! If you have questions about my experience, I’d love to chat more about it!
Assistant Director, Employer Partnerships & Career Programming, Rohrer College of Business - Rowan University
1moThis is awesome, Grace! #RowanProud Rowan University Rohrer College of Business at Rowan University