Home Improvement Research Institute (HIRI)’s Post

HIRI research shows that in-store purchases are considerably higher in 2024 than in 2022 -- 7% higher on average across all product categories. Ceiling/floor coverings, doors/windows, and wall/window coverings have had the largest jump from 2022 at 13% each. Categories with the lowest percentage of in-store purchases include HVAC and major appliances. While these categories also received the lowest amount of in-store purchases in 2022, they now sit at 64% each, up from 52% and 54% respectively in 2022. This data comes from HIRI's recently conducted Home Improve­ment Retail Selec­tor Study, which aims to help uncover homeowners’ purchasing behaviors and preferences, including the types of products purchased, why products were purchased, and preference for shopping in-store vs. online. HIRI members can access the report full of consumer insights to help their businesses now: https://hubs.la/Q02LvPxk0

  • No alternative text description for this image

To view or add a comment, sign in

Explore topics