Home Base’s Post

Truly doesn’t make any sense. Colleges are the richest corporations/hedge funds who do not pay taxes on their income. It is truly bizarre that politicians who want taxpayers bail out student loans still have massive followers who need to get their heads examined. If student loans are to be forgiven, the funding should come from colleges themselves, not to cut the flesh from taxpayers again to make these tax-free wealthy enterprises even richer.

NCAA Women's March Madness is exploding. Its crazy growth is turning the sports economy upside down. 🏀📈 Last year, the women's tournament generated $600 million of the NCAA's $1.2 billion in revenue. And it's about to explode. In 2024, ESPN signed an 8-year, $920 million deal for the broadcast rights. The women's tournament is becoming a cash cow fatter than Charles Barkley at an all-you-can-eat buffet. The 2024 tournament broke attendance records. 292,456 fans packed the arenas for the early rounds. A jump of 60,779 from 2023. Iowa City was a particularly hot host city, selling 28,764 tickets. Television figures also exploded. The Women's Selection Show attracted 1.94 million viewers. A huge 52% increase on the previous year. For the host cities, the economic impact is massive. Visitors fill hotels, crowd restaurants and souvenir shops, clog up transport and splash cash everywhere. Hosting the tournament becomes strategic to local growth. But beyond the numbers, this tournament celebrates the incredible achievements of female student-athletes. They devote endless hours to their sport, while putting their studies on the backburner. Their dedication is beyond inspiring. As the tournament continues to Albany and Portland, fans can expect more edge-of-your-seat moments, clutch shots and underdog heroes. This championship is about resilience, team spirit and the indomitable heart of the female athlete. Girl power is taking over March Madness. And it's just getting started. #NCAA #SportBusiness #WomenSports #WNBA

Seeing the world light up (not to mention the KC Current!) at witnessing the first-ever stadium purpose-built for a women’s pro team in action showed the power of investing in women’s sports. In KC, CPKC Stadium has created the foundation for growth, bolder and more accessible experiences. It gives the women’s team priority on the schedule. And as the KC Current ownership is already reporting: investing in women’s facilities delivers ROI in revenue, on-field performance and in the community. Let's do THIS here, in Cleveland. Read more about investing in women's sports: https://lnkd.in/gePd5BpG

Shari - what a fabulous article - thank you for sharing and 'sponsoring' Michelle. #mentors "Mentors are great at strategizing around opportunities, giving valuable advice for self-improvement gained throughout their own careers — but typically don’t go much further." #sponsors "The sponsorship distinction means actively going beyond advice to providing high-visibility projects or opportunities." #mentorship #sponsorship #advocacy

What we know about how Americans engage with sports We know that 5 thousands of a second can bring America a gold medal on 100 meters for men, but what drives Americans' interest in sports? 👨🎓 👩🎓 48% of Americans did competitive sports in high school or college 🏥 82% who did sports in high school and college say it improves their health and confidence 🏟 📺 38% follow professional or college sports at least somewhat closely 🏉 53% choose Football as America's sport, with ⚾ at 27% and 🏀 at 8% 💵 19% bet money on sports in 2021 These five factors are key drivers behind surging media rights for sports #Sports #SportsAndMedia #SportBetting

For us, March will always be synonymous with two things: Basketball, and the Conrad Suite at the Hilton Chicago, former site of the IEG Annual Conference. So it’s fitting that the latest episode of False Market Value takes a slow-motion look at the sponsorship program for the Two-on-Two for Brotherhood Basketball Tournament from 1992’s ‘White Men Can’t Jump,’ which was released 32 years ago tomorrow. Jonathan Kander, Head of Beyond the Bottle Strategy at Gatorade and Dan Kowitz, current Founder & CEO of JSB Partnership Consultants and former sponsorship lead for Ameritech and Mervyn’s California, break down how tournament organizers should have (in Jon’s words) “put a face to these monolithic brands” back in the early 90s, and how sponsors can—and should—activate around grassroots events like the T.T.B.B.T. in 2024 to maximize partnership ROI. Our key takeaway? Sponsorship isn’t just one, big organic globule from which one extracts what one needs; event organizers should work with brands to create authentic, meaningful engagement with their local communities. You can hear our conversation on Spotify here https://lnkd.in/gETSZdAt or anywhere you get your podcasts. Thanks as always to Lauren Jannicelli and David J. Kruzer from KSD Studios for creating the look and sound of False Market Value. Follow False Market Value on Spotify and QUANT LLC for updates about future episodes, including our upcoming deep-dive into Aurora, IL, media partnerships circa 1992. Game on! #rethinksponsorship #falsemarketvalue

Today is National Girls and Women in Sports Day. As a life-long athlete, I understand firsthand the impact sports participation has on developing life skills and future leaders, especially for girls and women. Playing sports improves our physical and emotional well-being, but the benefits go so much further. Sports can be a platform for relationship-building and learning how to be part of a team. Here we learn how to face challenges head on, to set goals, build plans and work hard to achieve those goals.  We learn to face the fear of failure, to feel the joy of success and to value the journey.  The number of girls and women participating in sports continues to grow exponentially and Kansas City is a true leader in supporting and showcasing women’s sports. But, you might be surprised to know that 50 years after the passage of Title IX, opportunities still are not equal. For example, boys comprise 1.2 million more high school sports roster spots than girls. This is not ok. The life skills we learn as athletes drive us to become leaders amongst our peers, in the community, in business. Let’s be intentional about supporting girls and women in sports at EVERY level. What we do today matters for tomorrow. PLAY ON! KC Pro Volleyball KC Current Women Leaders in Sports

⚽ 💰 "After pumping billions of dollars into men’s professional sports, private-equity investors are focusing more of their capital and attention on women’s teams, particularly professional soccer. Women’s professional soccer is expected to contribute about 43% of nearly $1.3 billion in projected revenue from elite women’s sports this year, according to a report from financial advisory firm Deloitte. Many of the same forces that attracted private-equity capital to men’s sports also drive interest in women’s teams, including an easing of ownership restrictions in North America, growth in media streaming and intellectual property rights, and a growing fan base. Lower valuations compared with men’s sports, growth in game attendance and the promise of higher returns are also adding to the allure of investing in women’s sports" Source: WSJ #sports #privateequity #dealmaking

⚽ 👨💼 👩💼 Can CSR Teams Do More To Promote Community Sports Clubs 📑 View article: https://lnkd.in/eVNHhzb5 ✏️ Written by the Pulse Social Sports Group CIC team. #Blog #Article #Sports #CommunitySports #NewsWorthyStories #Journalism #CSR #CorporateFinance #CorporateSocialResponsibility

The first-of-its-kind event Fanatics Fest is set to become one of the largest and most influential events in the sports world. A groundbreaking event that brought together fans, athletes, celebrities, card collectors, big sports brands, and sports legends under one roof. To be exact, over 70,000 people visited Javits Center from August 16-18. SportProsUSA, played a role in bringing the vision of FFNYC to life. We were honored to set the stage—literally—by building the courts that hosted some of the event’s most iconic moments. National Basketball Association (NBA) Brooklyn Nets At its core, FFNYC is all about building dreams—especially for the fans who got to live out their athletic fantasies in the most exciting ways possible. This ethos of dream-building is something we at SportProsUSA understand deeply. "Being part of the first-ever Fanatics Fest Event in New York City is an incredible honor for us at SportProsUSA. This one-of-a-kind event is a testament to the power of sports to unite people and inspire dreams. Our reputation as America’s most trusted court builder is what gets us hired, but it's our passion for building dreams, one court at a time, that drives us. It's always about the people, especially the young sports fans. We're not just setting up courts—we're helping to ignite dreams and create experiences that will last a lifetime." — Thomas Petersen, President and Founder of SportProsUSA. #FanaticsFest #SportsInnovation #BuildingDreams #SportProsUSA #FanExperience #NYCEvent