Millions will tune into the NBA Finals tonight with the Celtics taking on the Mavericks in Dallas. Homes.com commercials will be there too. Homes.com member agents benefit from our billion-dollar advertising campaign driving over 156 million unique visitors to the Homes.com Network where we channel that traffic to their listings and profile.
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The Varsity * Look for Charter and Paramount to sign short-term extension today, which is a positive harbinger that a deal is in sight. Paramount will make its P+ ad-supported tier available to Charter basic subscribers. Charter has a similar arrangement with Disney and D+. * DirecTV agreed to Diamond's "glide path" strategy that will migrate the Bally Sports RSN's to a digital tier over the next couple of years. Diamond's Comcast deal ends today and unless they agree to a long-term extension, it’s possible that the Bally Sports R.S.N.s will be dark on Comcast systems on Wednesday. And if Diamond is unable to work out a “glide path” deal with Comcast, it’s unlikely that the company will exit bankruptcy. * One of the biggest questions in the NBA rights auction centers on WBD’s matching rights, and how they might be deployed. NBCU has said that if it wins a package, it will carry some NBA games on its broadcast network. WBD doesn’t have a broadcast network, and the company has apparently not reached out to other broadcasters about a potential joint bid. * The NFL is negotiating to take an equity investment in ESPN, but talks have not progressed much in the past couple of months. ESPN is also talking to the NBA, MLB, and NHL, along with major technology companies and telecom players. * RIP Tom Phillips, a man who ran a newsletter company in suburban Maryland that hired me as a young reporter in 1994, where I first covered all aspects of the cable industry. Also, women’s sports has gotten so popular, so fast, that marketing efforts around it have been slow to catch up. The effort to usher more corporate professionalism into the women’s sports space continues on Thursday with the Sports Innovation Lab’s NewFront, in New York. Invites were sent out to more than 200 media buyers and brand marketers.
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The Super Bowl. The holy grail of advertisement. But what exactly can businesses expect in return for their investment in advertising during the National Football League (NFL)’s most prestigious event? And how can they harness this massive audience to generate widespread impact? As we approach this year’s Super Bowl LVIII, David F. Carr delves into these questions and more: https://bit.ly/3Uty6Q2
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On Dec 23rd, during the final part of the game 🏈 🍺 , a message mentioned that Walmart, Hyundai, and Capital One enabled a commercial-free experience as part of Peacock's NFL transmission. Regardless of this perk, many fans were furious that the game remained exclusive on that network. Many forgot the game happened, and now the NFL is receiving hate. How times change! #advertising #advertising #advertisingnfl #peacocktv #NFL #marketing #MarketingTips #marketingonline
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Diving into the playbook of the NFL's financial success! 🏈 From lucrative media rights deals to aggressive scheduling, the NFL is proving it's not just a game-changer on the field, but also a powerhouse in the business arena. Read more in the article below! #Strides #NFL #BusinessGameStrong #WinningOffTheField
How The NFL Became A $20 Billion Annual Business
huddleup.substack.com
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I Build Growth Systems That Scale With Proof & Predictability. Founder @HACKTICS Growth Marketing Agency | Founder @Schoolie.io
In 1941, Bulova aired the first official TV commercial during a baseball game, marking a significant milestone in advertising. This groundbreaking 10-second spot symbolized the dawn of televised advertising, a platform that would grow to dominate the marketing world. This moment reminds us of the ever-evolving nature of advertising. How do you adapt to changing advertising platforms? #Marketing #paidadvertising
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I help companies define and strengthen their brand strategy to accelerate sales AND train their marketers to deliver sustaining business growth
🏈📺 Who else had their eyes glued to the screen for the commercials instead of the football game? Let's rewind and relive the magic of this year's Super Bowl ads! 💥 Share your top pick in the comments below! 👇 #SuperBowl #Advertising #Commercials #SuperBowlLVII
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NFL’s Black Friday game is the latest warning sign for traditional TV. #Advertising #Marketing #PublicRelations #LasVegas #Media #AdvertisingAgency #MediaBuying #NevadaMedia #Television #Radio #Outdoor #DigitalMedia #NMC #Branding #SilverStateWonders #BlackFriday
NFL's Black Friday game is the latest warning sign for traditional TV
cnbc.com
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NFL (National Football League) is not just a sport; it's an emotion for millions! 🙌 🏈 The viewership of the televised NFL games dominates the list of top programmes in the US every year. NBC's ‘Sunday Night Football’ returned to ‘top the list of most expensive shows in primetime’, continuing to dominate linear TV advertising. 📺 👉 According to Nielsen’s global sports marketing report, consumers who watch NFL games have a strong trust in sponsorships associated with sports. If audiences are exposed to these sponsorships, they’re more likely to make a purchase from that advertiser, notes the report. NFL TV advertising presents a great opportunity to drive brand awareness in the US market. Be it NBC, CBS, Fox or ESPN, we can suggest the best spots for your brand on any of the partner networks. 🙌 With #ZenithGlobal, you can maximise the reach of your brand in the US with high-impact advertising that captivates millions of viewers. 🙌 📧 Write to us on vt@zenithglobalmedia.com 📲 Or call +971 50 9647009 Vinod Thangoor #NFL #mediabuying #advertising
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The day after the #SuperBowl has quietly become an unofficial holiday for the marketing world. As the dust settles from one of the most watched sports events globally, it's not just the thrilling game plays or the halftime show that linger in our minds – it's the commercials. Each commercial, carefully crafted or at the very least – extremely well funded, is not just a product pitch but a short story, a piece of art that wraps trends, culture, and consumer sentiment. When I watch them, I see the results of months of brainstorming, strategizing, and bold creativity. They set the tone for the year's advertising trends, showcase innovative ideas, and sometimes, even define cultural moments. As marketers, we watch these with a keen eye, dissecting every frame, every chosen word, seeking inspiration and lessons on what makes an advertisement truly resonate with a global audience. So we watch, we learn, and we aspire to get there You can watch all of them in one place here: https://lnkd.in/ds-FgMzw
Watch all the Super Bowl 2024 commercials
adage.com
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This is a great way to have a lot of information at your fingertips, and knowledge is power for homeowners!