Toma Sabaliauskienė’s Post

Stay tuned for a LIVE video on this channel later today as we dive into who will hit the jackpot from the Big Game. But before we get started, did you join the conversation on social media before or during the game? It's never too late to incorporate something about it as it relates to your business in the coming days. In other news, did you know that I have a fun family connection to the Lombardi name? My grandparents, Chiara Ferrara and Frances Lombardi, were both born in the Calabria region of Southern Italy. And no, we're not related to Vince Lombardi. Check out this interesting pre game article from Fast Company about stats that will define the 2024 Super Bowl. #superbowl #jackpot #winningstrategies #marketingstrategies

While I enjoy a fun and entertaining ad, my favorite commercials are always those that tell moving and compelling brand narratives. Stories that remind us that the purpose of a business is fundamentally to enhance the human experience, without leaving us wondering what the story had to do with the brand. With that in mind, my favorite Super Bowl ads were: 1. NFL's "Born to Play" 2. Google Pixel's "Javier in Frame" 3. Dove's "Hard Knocks" What were your favorite ads? #superbowl #superbowlads #brandstory #emotionalbranding #empathyled

🏈 Tomorrow’s the Day! The 2024/25 NFL season kicks off with what is expected to be an adrenaline-fueled, pulse-pounding matchup between the Kansas City Chiefs and the Baltimore Ravens. And for the ‘Live Thrill Seekers’—a group of passionate sports fans who will be glued to their screens for every moment of the game—this is what they live for. Our newly released research on behalf of DIRECTV Advertising found that Live Thrill Seekers crave the excitement, drama, and intensity of live sports. For them, must-have moments are created by the unpredictable nature of the game, nail-biting finishes, and the thrill of cheering on their favorite teams. For brands that are looking to connect with this highly engaged audience, we've uncovered valuable insights into the behaviors, preferences, and motivations of Live Thrill Seekers. Read the free report to discover out how you can tap into the energy of Live Thrill Seekers for your brand: https://lnkd.in/g4aJ4zNb #Football #LiveThrillSeekers #DIRECTV #SportsMarketing #Sports #Insights #Advertising #MarketResearch #Streaming

Did you know that a 30-second spot on the NFL Superbowl costs 7 million dollars? How do brands ensure they get their bang for their buck at this kind of pricing? Well, tune in at 2:30 pm to view the best in class when it comes to creativity and messaging. Join Sonali Krishna on Brand Equity Live as she tosses in the best from this year’s Superbowl lineup! You grab your favourite snack & tune in, the rest we’ll handle! #SuperBowlAds #Advertising

All day like. All night like. Our fans like Woo. The NFL is back, and I feel like I'm back in 2006, having just watched the first episode of Friday Night Lights. Wow, wow, wow, the emotion is just dripping off this NFL season kick-off ad. At System1, we test for emotion and emotional intensity. The latter has catapulted this Ad to the 4-star range—2 points higher than the category average. Why is the audience feeling this way? A few components in Advertising set our System1 (right-brain) thinking aflame, and one really fun one is a hummable tune. You might not be able to license an instantly recognizable track every time, but in the case of the NFL, a well-known chant was used to make this spot feel alive. And even if you didn't know it, I guarantee you were singing or bobbing your head by the end. I promise, if you take a listen or two, you too will be chanting through the rest of your day. No more meetings like Woo, inbox zero like Woo, heading into the weekend like Woo... just a few ideas. Check out our Ad of the Week write-up and report: https://lnkd.in/gH4KRZ9Z Amazing job, National Football League (NFL) & 72andSunny I share #Marketing & #Advertising musings; follow for more. Jon Evans Andrew Tindall Jess M. Freddie Laughton Genevieve Norris Melissa Rosenthal Colin Jenkinson Alex Banks

The NFL season is here, and so are the insights you need to optimize your ad strategy. 2024's kickoff outperformed the past two years in reach—but can you guess which matchup scored the highest on Sunday? Our NFL analysis provides a first look to keep you ahead of the game.

It’s here! Super Bowl 2024 isn’t just about the Kansas City Chiefs vs. the San Francisco 49ers (or the other team: Taylor Swift and Travis Kelce). Like most people, I'm excitedly preparing for the Super Bowl and looking forward to the commercials. As a marketing professional, I watch with two lenses: as a fan and as a marketer. This year, with so much happening in the world, I believe that three things are essential for a great ad: 1. an emotional connection 2. a powerful message 3. memorability Emotional connection tends to go hand in hand with the other two. When we feel something, we're more likely to remember it and talk about it. I've seen the Super Bowl ad previews and have my front runners, but the real test is seeing them on the big screen with others. So, what do YOU think makes the best ad? What do you look for? Is an emotional component important to you, or do you prefer something light-hearted, funny, or with celebrity appearances? Share your thoughts in the comments below. 👇 #SuperBowl #Marketing #Advertising #EmotionalConnection #PowerfulMessage #Memorability #taylorswift #advertisingstrategies #commercials

🏈 What a Game! From Super Bowl Showdowns to March Madness Dreams 🏀 Wow, just when you thought your heart had enough excitement for one year, the Chiefs and 49ers decide to play tug-of-war with our emotions in an OT thriller at the Super Bowl! 🎉 A classic showdown that had us all on the edge of our seats, proving once again that in sports, the script is always unscripted! Now, as the confetti settles in Vegas, we can't help but turn our eager eyes towards the upcoming "March Madness". Because why stop at football when you can have the thrill of college basketball too? 🏀➡️🏈 At RmediaAds, we're all about capturing these electrifying moments and transforming them into winning strategies. We don't just watch the games; we live them, breathe them, and sometimes, on a good day, predict them (don't hold us to that). So, here's to finding those who share our passion for the game and the game behind the game. If you love sports betting and casino campaigns as much as we loved that OT touchdown, let's make magic happen. And by magic, we mean meticulously crafted ad campaigns that hit harder than a linebacker! Do you have premium traffic? Got premium offers? Let's make magic happen together! 🌟 #SuperBowl #MarchMadness #RmediaAds