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This is a bit personal, so if you hate personal posts, you've been warned 😁 There's a good reason why I've been a bit low-key in recent weeks. We sold our home in June. The summer was focused on downsizing (it's harder than you might think) and finding a new location where we can live a simpler and fuller life. We loved the previous house and land, but it was a great deal of physical work. Basically, all my time was spent on maintaining the land after work obligations. The other thing I had going on was developing a new product, which is also harder than you might think. The product launched last week at the Authorpreneur Summit. It's a DIY website solution for authors and speakers. At an entry-level price point, it gives authors and speakers access to our team if they need it and an easy-to-manage CMS that they can use to add their content to a professional design. Change is good, generally, but it's also hard. I believe we're coming out of all this in a better place. Personally, we will have the time and space to enjoy our life. Professionally, the business will benefit from the new product. Finally, we are now homeless adjacent. We found a property that checks almost all our boxes. We're under contract and should be able to move in late in October. -------------------------- I am James Hipkin ✅ Helping you use digital marketing to create value for your customers and your business. ✅ Providing modern professional websites to corporations large and small. Like this post? 🎉 Want to see more? ✔️ Follow #Inn8ly and 🔝connect with me! #digitalmarketingtips #websitedesign #smallbusinessmarketing #websites #marketingconsultant #websitemarketing

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Starting a membership website? Make sure your site is set up for success by avoiding these common mistakes.

This is a convenient and effective way to start your own online business! My Business Development & Digital Marketing Course with Master Resell Rights will give you everything you need. • Premier Resell Privileges: • Purchase once and resell the course multiple times. • Retain 100% of the profits from every sale. • No need to deal with product creation or copyrighting. • Comprehensive Digital Marketing Training: • Created by experienced professionals. • Equip yourself with current online marketing strategies. • Suitable for beginners and those looking to refine their skills. • Complete Autonomy Over Sales: • Direct payments from customers without any middleman intervention. • Full control over how and where you market the course. • No Hidden Fees or Upsells: • Transparent one-time purchase. • No unexpected costs or follow-up pitches. • Access to a Supportive Community: • Network with like-minded individuals. • Share experiences, learn from peers, and grow together. • Future Course Upgrades: • Stay updated with the latest in digital marketing. • Access new modules or content without additional costs. Visit my store for a link to purchase! Feel free to reach out with any questions! stan.store/kellymarini

This is a convenient and effective way to start your own online business! My Business Development & Digital Marketing Course with Master Resell Rights will give you everything you need. • Premier Resell Privileges: • Purchase once and resell the course multiple times. • Retain 100% of the profits from every sale. • No need to deal with product creation or copyrighting. • Comprehensive Digital Marketing Training: • Created by experienced professionals. • Equip yourself with current online marketing strategies. • Suitable for beginners and those looking to refine their skills. • Complete Autonomy Over Sales: • Direct payments from customers without any middleman intervention. • Full control over how and where you market the course. • No Hidden Fees or Upsells: • Transparent one-time purchase. • No unexpected costs or follow-up pitches. • Access to a Supportive Community: • Network with like-minded individuals. • Share experiences, learn from peers, and grow together. • Future Course Upgrades: • Stay updated with the latest in digital marketing. • Access new modules or content without additional costs. Visit my store for a link to purchase! Feel free to reach out with any questions! stan.store/kellymarini

Fact #1: This year, businesses will spend hundreds of millions of dollars worldwide redoing their websites to generate more leads. Fact #2: Most of these new websites will fail to make ANY noticeable difference whatsoever. In fact, many will LOSE leads because of the change. Why is this? Friends, before you blow up any website to get more leads, you should ask yourself the following: 1. Do we produce quality content (text, video, etc.) every week that goes on the website and addresses our customers' most fundamental needs and questions? (i.e. They Ask, You Answer) 2. Does our website messaging make the buyer (and their problems) the hero while making us the "guide" to solve their problems? (i.e. StoryBrand) 3. Do we have interactive tools, assessments, etc. that allow visitors to engage with us deeper and learn what they want before reaching out? (i.e. ScoreApp) 4. Do we truly understand conversion rate optimization and have we designed our site accordingly? (the classic book "Don't Make Me Think" by Steve Krug comes to mind here) 5. Do we truly have a website problem? Or is it an overall marketing strategy problem? In reality, 90% of the companies that will spend thousands this year on a new website can't even clearly answer one of the five questions. No bueno. So do yourself a favor. Before you blow half your marketing budget (or more) for the year on a new website, ask yourself if you're doing these other five things. If not, you may want to hit "pause" and consider a better approach.

Having the right niche helps you with the following 7 things to grow your business: 1. Exploring your niche’s pain points 2. Developing solutions 3. Research industry-specific language/terms 4. Creating content that resonates 5. Finding places where they hangout 6. Staying up to date with niche-specific changes/updates 7. Most importantly, getting known in the category Are you happy with the growth of your website? If you have questions about your website growth, leave them in the comments or DM me, and I’ll answer them! 👇 👇 👇 Thanks for reading! If you found this helpful, follow me more for insights on website optimisation and growth.

𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝘂𝗽𝗱𝗮𝘁𝗲𝗱 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗹𝗮𝘁𝗲𝗹𝘆? This is the year to review your current website and make sure it's up to date. Here are a few items you want to consider: ✅ Does your Home page have the most important and valuable information about your business? That's the page most visitors land on first so make sure it is correct, explains your business in a clear concise manner, and has links for people to get to your other pages. ✅ Check that the copyright is current - that's an indicator that you are regularly updating your website ✅ Is your About page correct? Does your team need to be updated? Is your bio up to date? Are you telling your company story authentically? ✅ Do your Services pages explain to the visitor what you offer and how you will help them? ✅ Make sure that there are links to your social media ✅ Be sure the site is well-optimized with detailed title tags, descriptions for Google, alt tags, and in general, well-written content. ✅ Make sure your Contact page has a way to reach you and the correct address. ✅ Update your security and any software that needs to be refreshed If you need any help with your website, we'd love to have a conversation...reach out to us at https://lnkd.in/euJ_wnKV and watch for our new website to be revealed in the coming weeks! == At MarketShare Communications we understand the marketing needs of small companies, professional services firms, solopreneurs, and family-owned businesses.

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