Hooton’s Post

In a world where brands must act like creators to fight for consumer attention, the advertising & social media landscape has never been more segmented. This event, bringing together VaynerX, its clients and Google, will provide an exclusive chance to connect, strategize, and strengthen its collective partnership to hear from leaders who are breaking through the noise. Because in today’s ever-changing landscape, the most successful brands understand what it means to day trade attention by putting social at the center to build brand, drive business results and beat out the competition.

An advertising company, applies CCCAA technique building a team. Collaboration: Collaborative teamwork lies at the heart of any Ad company's success. It involves different teams, such as creative, account management, strategy, and production, working together seamlessly to deliver cohesive and effective campaigns. Communication: Effective communication is essential for ensuring clarity, alignment, and transparency within the team. Creativity: Creativity is the lifeblood of advertising, and fostering a creative environment is crucial for generating innovative ideas and solutions. Encouraging a culture of creativity within the team sparks inspiration and drives the development of impactful advertising campaigns that capture audience attention and differentiate brands in the market. Accountability: Accountability ensures that team members take ownership of their roles and responsibilities within a project. Each team member should be accountable for delivering their work on time, meeting quality standards, and contributing to the overall success of the campaign. Adaptability: The advertising industry is constantly evolving, with new technologies, trends, and consumer behaviors shaping the landscape. Teamwork in an advertising company requires adaptability to navigate these changes effectively. Embracing change and being willing to pivot strategies or approaches when necessary ensures that the team remains agile and can deliver impactful campaigns that resonate with target audiences. By prioritizing collaboration, communication, creativity, accountability, and adaptability, advertising companies can build strong teams that are capable of delivering outstanding results for clients while fostering a dynamic and supportive work environment. Glimpses of A Square Media Team... https://lnkd.in/gUbun-29 #teamwork #Collaboration #Communication #Creativity #Accountability #Adaptability #asquaremedia

Looking forward to moderate the session with the sharing by Jean T., Rainy Fu and Adrian Watkins. Whether you're seeking insights into data-driven social trends, automation, or influencer collaboration, this session ensures a comprehensive understanding of the rapidly evolving digital landscape. Hear from our StartupStorm Asia's experts and maximize your digital presence in 2024!

✋When VaynerMedia builds out their #retailmedia team, you really should be paying attention 🛒🚀 The third wave of marketing is truly building momentum, across agencies, retailers and strategic marketing. Let's go!! 🔥 #retailmedia #retail #media #RMN #trademarketing #FMCG #CPG #advertising #ecommerce #digitalshelf

Key insights that I believe are important for harnessing the power of culture as a catalyst for successful M&A I'm very excited to share that Minute Media has acquired STN Video, bringing additional technology capabilities, distribution and sports highlight content rights to Minute Media’s ecosystem. Being the 6th acquisition for Minute Media, and after engaging with several M&A processes in my career previously, I've compiled key insights that I believe are essential for fostering successful PMI and cultural evolution that extracts the strengths of both companies: 1. Utilize the period before closing: Transparent communication, understanding similarities and differences, and building trust before closing the deal is essential for success. Leverage this period to identify key players, think about reporting and structure, understand major compensation and benefit differences and decide on a transition strategy. The better this prep time is utilized, the more prepared you and your leadership team will be for the transition. 2. The secret of the first 60-90 days: During the initial 60-90 days, teams should deepen their understanding of each other, identify opportunities for improvement and crossovers. Making key decisions related to people after this period of time will better support long term success. 3. Reimagining talent growth: M&A is also a great opportunity to further grow the talent of both companies. Learning about the technology/sales practices/products of the other company can enhance people’s skills and work methods. Decisions should be taken with a “People First” approach, and leaders should creatively restructure teams to foster opportunities for individual growth. 4. Embrace differences for cultural evolution:  Each company joining Minute Media has been pivotal in shaping our culture. As an example, the addition of The Players' Tribune and Fansided significantly enhanced our commitment to DEI, a focus on storytelling and the amplification of community impact through our brands. In a later stage, our subsequent acquisition of Wazimo introduced an agile working method and a "Squad" approach to technology and business radical collaboration. Our common ground in sports and technology, and the willingness to embrace differences, created a beautiful result. M&A are commonly associated with significant enterprises and financial success, but when diving into these deals, it’s crucial to understand that it all revolves around people. Approaching M&A requires adopting a humble attitude and embracing openness to create something new and open up extensive opportunities for business, people and cultural evolution. Minute Media #mergersandacquisitions #businessgrowth #culturaltransformation  #hypergrowth Asaf Peled Mor Green Maya Shavit Sarah Kim Tohar Kait https://lnkd.in/dMgY3FNe

Quick announcement :  Excited to be back in action and … (drumroll)… starting a new job ! Where have I been?  I’ve been on a 12 month Baby gap year, learning the ropes and soaking up the moments that everyone said would fly by (which of course, they did!)  It’s been a steep learning curve, but continues to deliver the most satisfying ROI, love beyond measure. IYKYK. What’s changing?  After 8 incredible years, it was time to say farewell to Spotify. I leave the business with great pride at what we accomplished. Growing from a small start up to topping the advertising charts takes grit - but ain’t no mountain ⛰️ high enough. Look forward to seeing the Spotify rockstars continue on their growth trajectory.       What’s Next? I’m now focusing on a new venture, joining forces with Media Tonic. For anyone in the dark on Media Tonic, they are the market-leading Media Sales representation company out of WA/SA who have built an esteemed reputation with both clients and partners. To date, Media Tonic business has worked closely with non-competing properties to support their growth in WA/SA markets. This week, we are officially launching in the East to expand Media Tonic’s footprint Australia wide, enabling us to operate with both local and international publishers. With that, it gives me great pleasure to announce our foundation launch partner in Sydney is Yahoo #YahooDSP New theme song ; Purple Rain ☔️ https://lnkd.in/gUwvB_hc I will be working closely with the almighty Yahoo team to deliver the same outstanding service to NSW Independent Agencies.   If you're an Indie Agency interested in understanding the advantages of omni-channel solutions, then please get in touch with me today so we can begin your Yahoo DSP digital transformation. E: hayley.treasure@yahooinc.com. Andrew GilbertJohn McNerneyWarwick KingstonDavid FareMark TreasureMaddie Basso

Ricky Ow's addition to Viddsee’s board of directors marks a significant milestone as the platform continues to lead and innovate in digital content, promising exciting new developments for brands, streamers, and entertainment partners. Commenting on his appointment, Ow stated, "I look forward to guiding and supporting Viddsee's journey at this transformative phase as we strengthen the platform and empower regional talent, setting new benchmarks in the creative industry." Jia Jian Ho, founder and CEO at Viddsee, also said, "We are incredibly privileged to welcome Ricky to our board. His extensive experience and deep industry insights will be crucial as we advance in innovation and leadership, particularly through challenging yet promising environments." #platforms #appointment #entertainment ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

The acquisition of BuzzFeed and HuffPost by The Independent in the UK and Ireland isn't just a business transaction; it's a strategic maneuver that reflects broader trends in the digital publishing landscape. In an era where attention is fragmented and competition for eyeballs is fierce, consolidating resources and audience reach becomes imperative for survival and growth. Val Morgan Digital's success story illustrates the power of licensing in expanding market presence. By securing the rights to renowned publications and bringing them to Australia, Val Morgan capitalized on established brand equity to attract advertisers and swiftly penetrate local markets. This strategy not only saved time and resources but also provided a shortcut to building audience trust and engagement. Similarly, The Brag Media's approach underscores the value of leveraging borrowed learnings from global companies. By adopting targeted content strategies and proven business models, they were able to accelerate audience growth and revenue generation. This highlights the potential benefits of tapping into the expertise and resources of larger entities when expanding into new markets or consolidating within existing ones. However, the cautionary tale of Arena Group serves as a reminder of the risks involved in media consolidation. Losing rights to a flagship publication like Sports Illustrated not only resulted in a significant financial setback but also led to layoffs and operational challenges. This highlights the vulnerability of companies overly reliant on licensed content and the need for diversification and resilience in an ever-evolving media landscape. As The Independent takes control of BuzzFeed and HuffPost, it's essential to strike a balance between leveraging synergies and preserving editorial independence. Maintaining diverse perspectives, fostering innovation, and adapting to changing consumer behaviors are key to long-term success in the digital publishing industry. While media consolidation offers opportunities for growth and efficiency, it also poses risks that must be carefully navigated. By learning from both successes and failures in the industry, companies can position themselves strategically to thrive in a rapidly evolving media landscape. What do you think about this move? Does it signal a new era of media dominance or raise red flags about media plurality? Share your thoughts in the comment section. Let me take this time to invite you to register for the #SODP monetization event coming soon. You can register here - https://lnkd.in/gpcxNtvZ #DigitalPublishing #Brandlicencing #Publishersales #SODP #MonetizationWeek

What is Media-for-equity? It's a very niche alternative investment model where media companies trade exchange advertising space for equity in startups and emerging companies. The model started in Europe in the early-90s. I personally do not find it to be a very interesting investment vehicle, but with the emergence and maturing of the creator economy I think some form of media-for equity (aka creator equity) will be much bigger than it is today, but it will look much different. Well-known successes like Zalando and About You have used this model. In this week's piece, we provide a brief history of Media-for-Equity dating back to the 1990s and how it's evolving. https://lnkd.in/ewAYNnAA Scott Van den Berg and I are putting this out weekly where we are exploring the creator economy and how we can bring the consumer closer to the producer to increase the amount of direct exchange in our daily lives. We are taking next week off for a little digital detox. See you all in two weeks!