Hotstar Marketing Platform’s Post

U.S. viewer attention to connected TV (CTV) ads 𝗴𝗿𝗲𝘄 𝘁𝗼 𝟱𝟭.𝟱% during Q1 of 2024. What makes CTV advertising so strong? CTV lets users stream and play digital content online. The flexible on-demand viewing experience has attracted users while opening new avenues for advertising. And The Walt Disney Company is jumping on the opportunity with a new marketing strategy: advergaming. Advergaming enables brands to promote their product/service through created or sponsored video games. The benefits for Disney include: 📺 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗯𝗿𝗮𝗻𝗱 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 Advergames allow players to engage with Disney characters and storylines interactively 📺 𝗖𝗿𝗼𝘀𝘀-𝗽𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 Advergames can be used to promote upcoming movies, TV shows or theme park attractions. 📺 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 In-app purchases, advertisements and sponsorship deals provide additional revenue while enhancing brand presence. As a First Media client, Disney’s expanded CTV strategy and advergaming ad formats will turn streaming into a more profitable enterprise. Looking to achieve the same for your brand? We drive real-world action with an omnichannel approach to performance marketing and shoppable content. Drop by first.media and reach your audience at every stage! #strategy #advertising #advergaming #marketing Sources: The Verge and Marketing Dive

Disney rolled out a cool new format called Advergames this week, tailored for CTV advertising. This innovation opens a world of opportunity for marketers to create memorable brand experiences... and track it! 🔍 For healthcare marketers and health systems, this isn't just about advertising; it's a revolution in patient engagement. With the capability to embed educational content into memorable quiz and game experiences, we can now educate and inform patients about health conditions and treatments in a way that's engaging and memorable. 💡 The potential benefits? Higher patient participation in health programs, elevated brand awareness, heightened engagement around public health concerns, and stronger customer loyalty. In a world where traditional advertising methods are becoming less effective, Advergames offer a fresh and innovative approach. It's time we think beyond banners and sliders and explore how interaction can transform our marketing strategies. I can't wait to see what this community of healthcare marketers comes up with! https://lnkd.in/gn3R4DgD #MarketingInnovation #HealthcareMarketing #PatientEngagement #Advergames #InteractiveAdvertising #FutureOfMarketing

New minigame interactive ads from The Walt Disney Company are pitting two key trends against each other. In one corner, it's the tag team of "people-avoiding-ads" and "I-just-want-to-watch-my-show". In the other corner it's "desire-for-engagement" and "Hey!-That's-new". I find that lazy inertia is a huge friction for advertisers to overcome, particularly for 2+ viewer settings. However, novelty and video games will certainly turn some heads. What do you think? Will there mostly be viewer griping or viewer delight? #Advertising #Interactive #Programmatic #SappingtonMedia https://lnkd.in/gv4C34ZU https://lnkd.in/gmjxjqif

Disney+ Hotstar announces Google partnership as it expands #ad platform Marketers using Google’s Display & Video 360 and The Trade Desk can now access ad inventory on Hulu and Disney Plus through DRAX. Disney Advertising is teaming up with Google and The Trade Desk to expand its Disney Real-Time Ad Exchange (DRAX). The partnerships mean that users of Google’s Display & Video 360 and The Trade Desk can directly access streaming inventory on both Hulu and Disney Plus through DRAX. Why we care. A wider range of marketers, national, regional and local, will now have easier access to ad inventory across Hulu and Disney Plus. Read more https://lnkd.in/gN2jZpWg

#pov Winning in the OTT Era with Disney+ Hotstar The rise of over-the-top (OTT) platforms such as Disney+ Hotstar offers a ray of hope for brand marketers looking to connect and engage consumers in the ever-changing world of digital marketing. The importance of this medium cannot be emphasized, given that 130.2 million of India's amazing 621 million online video viewers are SVOD users. #disneyplushotstar is a leader in the over-the-top (OTT) market because of its extensive content library available in eighteen languages and appeals to a wide range of demographics. Its widespread appeal and premium audience base are highlighted by its penetration into more than a million towns and the significant viewership from NCCS AB segments. Engaging insights are revealed by the platform's collaboration with Kantar to explore the nuances of viewer engagement and ad effectiveness. Interestingly, viewers of #disneyplus Hotstar seem to prefer longer ad formats; non-skippable commercials lasting up to sixty seconds tend to draw attention, particularly during live events. This gives marketers a blank canvas on which to create profoundly moving immersive storytelling experiences. In addition, research indicates that a #Disney+Hotstar impression generates twice as much brand equity as one on user-generated content platforms. The platform's ability to foster concentrated viewing, reduce distraction rates, and increase purchase intent validates its effectiveness as a branding powerhouse. An advanced strategy is required for media planning on over-the-top platforms, with a focus on deploying multiple video creatives, long-term campaigns, and the ideal frequency for maximum impact. By utilizing these ideas, marketers are able to create campaigns that deeply impact audience awareness. As CTV adoption soars in India, marketers adjust their strategies for upscale audience targeting. New benchmarks for campaign measurement are set by Disney+ Hotstar's research with #kantar, which guarantees accurate targeting and ROI growth. On OTT platforms, advanced media planning consists of a range of video creatives, longer campaigns, and the best frequency to maximize audience impact and raise awareness. In conclusion, brand builders have countless opportunities in the rapidly expanding OTT space. With Disney+ Hotstar's wide audience reach, dynamic content, and creative advertising options, marketers can steer their brands toward unmatched success and expansion in the digital age. Working on the assignment gave me an invaluable practical understanding of marketing. I express my gratitude to Dr Arpita Srivastava Ma'am, for selecting a case study that is so captivating. It demonstrated the dynamic nature of the marketing industry and went beyond what we learned in textbooks. #kantar #disneyplus #hotstar #brandequity #ET Dr Arpita Srivastava

The future of advertising and gamification is here ⚡. Disney just leveled up their ad game on Hulu and ESPN with playable 'advergames.' These interactive ads, developed in partnership with BrightLine, will transform streaming ad breaks into engaging experiences. Why It Matters: 🎯 Interactive Engagement: Viewers will be able to interact with ads, making the experience more engaging and memorable. 💡 Brand Integration: These games seamlessly incorporate branding, offering a fresh way for advertisers to connect with audiences. 🔎 Viewer Insights: Games like Quiz Show provide crucial data on viewer engagement. 💰 Revenue Boost: These innovative ad formats could attract more advertisers and viewers to ad-supported tiers. Disney's move highlights a key trend: The future of ads is play, not just display! At CRAFTSMAN+, we specialize in creating engaging playables that help brands connect with their audiences in new and exciting ways. Stay tuned for more creative highlights next week! 🚀 #AdTech #PlayableAds #FutureOfAdvertising https://hubs.li/Q02DDTB20

Hulu is testing out a new way to advertise: interactive games within their ad breaks! These "advergaming experiences" come in quiz and timed-challenge formats, offering a break from traditional ads while still promoting products. https://lnkd.in/efeU7Ysm Interactive ads could be a game-changer for the future of advertising. What do you think? #advertising #interactiveads #playableads

Netflix, the leader in #OTT video subscribers, just released a huge announcement in the #CTV and #programmatic space that it plans to launch its own #adtech platform. Netflix is currently working on partnerships with #TheTradeDesk, Magnite and DV360, but by engineering its own platform the company plans to offer advanced targeting, insights and measurement tools for brands and agencies. Additionally, Netflix reported that its ad-supported tier has increased users by 5 million since 2023 to a total of 40 million active users. Check out the below #Adweek article for more details! #netflixads #netflixadvertising #ctvadvertising #ottadvertising #programmaticadvertising #programmaticads #programmaticmediabuying #programetrix https://lnkd.in/gYJhBmmB

Data from LG Ad Solutions shows consumers want to be able to shop directly from their TVs. Media companies and marketers can harness CTV advertising to engage audiences with relevant, interactive and shoppable ad experiences to drive new business outcomes. Read more in TVTech: https://lnkd.in/e2jHdp3c #LTN #OTTadvertising #connectedtv

✅🖥️ Mediapost (6/14): “The company’s new ads come in the form of “advergames,” which Power says pair “the interactivity of streaming with the premium nature of content.” Hulu and ESPN users will now encounter Quiz Show and Beat the Clock, two interactive ads designed by adtech firm Brightline that invite viewers to answer trivia questions and land golf balls into specific targets using their remote. Both games are branded, with Quiz Show showcasing various brands while you play, and Beat the Clock featuring the entertainment venue known as Topgolf. In addition to engaging viewers in new ways when encountering an unskippable ad, the advergames may also help advertisers gain a new understanding of how much consumers are interacting with their content. As reported by Adweek, the games are customizable by brand, but to streamline the creation process, BrightLine bases each experience on a handful of basic templates that can be attributed to different advertising categories and trending events like March Madness or major holidays.” ⬇️ #streamingtv #ctv #adtech #interactivectv #avod #ott https://lnkd.in/e557hnHq