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The future of advertising and gamification is here ⚡. Disney just leveled up their ad game on Hulu and ESPN with playable 'advergames.' These interactive ads, developed in partnership with BrightLine, will transform streaming ad breaks into engaging experiences. Why It Matters: 🎯 Interactive Engagement: Viewers will be able to interact with ads, making the experience more engaging and memorable. 💡 Brand Integration: These games seamlessly incorporate branding, offering a fresh way for advertisers to connect with audiences. 🔎 Viewer Insights: Games like Quiz Show provide crucial data on viewer engagement. 💰 Revenue Boost: These innovative ad formats could attract more advertisers and viewers to ad-supported tiers. Disney's move highlights a key trend: The future of ads is play, not just display! At CRAFTSMAN+, we specialize in creating engaging playables that help brands connect with their audiences in new and exciting ways. Stay tuned for more creative highlights next week! 🚀 #AdTech #PlayableAds #FutureOfAdvertising https://hubs.li/Q02DDTB20

New minigame interactive ads from The Walt Disney Company are pitting two key trends against each other. In one corner, it's the tag team of "people-avoiding-ads" and "I-just-want-to-watch-my-show". In the other corner it's "desire-for-engagement" and "Hey!-That's-new". I find that lazy inertia is a huge friction for advertisers to overcome, particularly for 2+ viewer settings. However, novelty and video games will certainly turn some heads. What do you think? Will there mostly be viewer griping or viewer delight? #Advertising #Interactive #Programmatic #SappingtonMedia https://lnkd.in/gv4C34ZU https://lnkd.in/gmjxjqif

Peter Adams of Marketing Dive: Disney deepens CTV strategy with new shoppable formats, ‘advergaming.' Disney is trying to level up its connected TV (CTV) strategy with new ad formats that integrate games and shoppable features. The gamified offerings, or “advergaming” formats, are coming exclusively to Hulu and ESPN as part of a partnership with BrightLine. A trivia game and beat-the-clock challenge are available at launch, with Topgolf acting as charter advertiser of the latter. Disney also worked with artificial intelligence firm Kerv on three formats, called Sync, L-Bar and Impulse, that use a mix of QR codes, graphics and product carousels to drive transactions via CTV. Target and Nespresso tested Impulse for campaigns running earlier in the spring. https://buff.ly/3VkiDQW via @marketingdive

Hulu is testing out a new way to advertise: interactive games within their ad breaks! These "advergaming experiences" come in quiz and timed-challenge formats, offering a break from traditional ads while still promoting products. https://lnkd.in/efeU7Ysm Interactive ads could be a game-changer for the future of advertising. What do you think? #advertising #interactiveads #playableads

✅🖥️ Mediapost (6/14): “The company’s new ads come in the form of “advergames,” which Power says pair “the interactivity of streaming with the premium nature of content.” Hulu and ESPN users will now encounter Quiz Show and Beat the Clock, two interactive ads designed by adtech firm Brightline that invite viewers to answer trivia questions and land golf balls into specific targets using their remote. Both games are branded, with Quiz Show showcasing various brands while you play, and Beat the Clock featuring the entertainment venue known as Topgolf. In addition to engaging viewers in new ways when encountering an unskippable ad, the advergames may also help advertisers gain a new understanding of how much consumers are interacting with their content. As reported by Adweek, the games are customizable by brand, but to streamline the creation process, BrightLine bases each experience on a handful of basic templates that can be attributed to different advertising categories and trending events like March Madness or major holidays.” ⬇️ #streamingtv #ctv #adtech #interactivectv #avod #ott https://lnkd.in/e557hnHq

Disney+ Hotstar announces Google partnership as it expands #ad platform Marketers using Google’s Display & Video 360 and The Trade Desk can now access ad inventory on Hulu and Disney Plus through DRAX. Disney Advertising is teaming up with Google and The Trade Desk to expand its Disney Real-Time Ad Exchange (DRAX). The partnerships mean that users of Google’s Display & Video 360 and The Trade Desk can directly access streaming inventory on both Hulu and Disney Plus through DRAX. Why we care. A wider range of marketers, national, regional and local, will now have easier access to ad inventory across Hulu and Disney Plus. Read more https://lnkd.in/gN2jZpWg

Contextual quality matters when it comes to ad placement. This is not an opinion, it's a fact. When an ad is placed in a premium environment, there is a halo effect for the brand. Conversely, VAB data shows that 45% of consumers feel less favorable toward a brand when ads are placed next to low-quality content. In the world of OTT, if you're not paying attention, it is VERY easy to end up in not so great spots. So, our expert team prioritizes contextual quality when placing and optimizing buys. We weed out the low-quality content environments to achieve the most premium inventory possible. If you'd like your brand to experience the halo of having ads placed next to high-quality content, let's chat! #OTT #Streaming #MediaBuying #AdAgency #Advertising

You likely know Drax from Guardians of the Galaxy, but do you know DRAX? While not a new character in Disney's Marvel Universe, it is still something to be excited about! Disney’s Real-time Ad Exchange (DRAX) has just integrated with Google’s Display & Video 360 making it much easier to access Disney's networks like ESPN, Hulu, and Disney+. What does this mean? 👨👩👧👦 Reach relevant audiences across Disney's properties 📺 Maximize reach and ROI with Disney, YouTube, and more 📊 Reach the ideal audience with Disney-powered insights 👩💻 Execute campaigns faster If you'd like to see how DRAX may fit into your next campaign or how DV360 can help you, let me know! #GoogleMarketingPlatform #DisplayVideo360 #DisneyAdvertising #CTVPerformance #DigitalMarketing #TheMoreYouLoKnow

Identifying your brand’s prospective customers is now easy! Disney+ Hotstar can enable your brand to generate leads through mid-roll ads using interactive ques. Increasing your brand equity becomes more effective with an extensive reach combined with precise targetting. Capitalise on ad formats that favour easier brand recall and consideration. Advertise with Disney+ Hotstar! #DisneyPlusHotstar #AdFormats #LeadGeneration #Leads #Midrolls #Ads #BrandIntegration #BrandMessage #BrandCampaign #BrandMarketing #Advertising #OTTMarketing #OTTAdvertising #AdvertiseNow #Explore

This one seems like an interesting new roll out from The Walt Disney Company While they still continue to be the world’s largest #media company, with the dynamic shifts towards programmatic planning and buying at the same time the growing #connectedtv space, DRAX direct could very well be an opportunity to consider for #brands In fact with their partnership with DV360 and The Trade Desk this could even mean easier penetration into the media plans and getting them faster in Partnerships is the name of the game with the #digitaladvertising pie getting only larger globally https://lnkd.in/dvafGudX